The document discusses various link building methods and risks, including buying links, content marketing, and trust baiting. It provides tips for writing trustworthy content to target high-quality sites for natural link opportunities, such as finding popular pages on a topic and writing additional resources for those who link to them. The document also notes that link value depends on various on-page factors and user behavior metrics analyzed by search engines.

1. Link Building Methods and Risks Jim Boykin CEO, Founder & Lead Link Ninja @ We Build Pages www.webuildpages.com [email_address] Twitter @webuildpages We Build Pages Internet Marketing Services

2. Since May 1999 Over 11 years in business We Build Pages Internet Marketing Services

3. Best Link Building Blog 2006 and 2007 I don't blog much anymore.... We Build Pages Internet Marketing Services ~35 in house Link Ninjas & over 100 writers (many for over 5 years now).

4. History Bought Links From 2000-2008 Free Links Based on Content 2009 - Current We Build Pages Internet Marketing Services

5. Let's talk about We Build Pages Internet Marketing Services

6. Buying Links Nothing Beats it for Short-Tail Phrases. We Build Pages Internet Marketing Services

7. Risk vs. Reward We Build Pages Internet Marketing Services

8. Odds of Getting Busted. We Build Pages Internet Marketing Services

9. Top 9 Ways to Get Your Site Banned in Google for Buying Links. (Assuming you buy links.) We Build Pages Internet Marketing Services

10. 9. Reporting your competitor to Google. They're Spamming! When you yourself are buying links. We Build Pages Internet Marketing Services

11. 8. You're #1 for super competitive phrase, and you're not the best site in the world. I'm #1 for "Hotels" .... … and I'm a thin affiliate. We Build Pages Internet Marketing Services

12. 7. You're #1 for big competitive phrase Which pisses your competitors off, and they report you as SPAM We Build Pages Internet Marketing Services

13. 6. Your Broker gets Mapped, Analyzed, and Buyers Penalized. We Build Pages Internet Marketing Services

14. 5. You Trip a Link Buying Filter We Build Pages Internet Marketing Services

15. 4. You start shouting and bragging about your rankings. Hey CNN & Time Magazine, Can you do a story on me? I'm #1 for Widgets!!!! We Build Pages Internet Marketing Services

16. 3 . Someone blogs about your buying links "Hey, this Asshole tried to buy a link from me...” Then he forwards your paid link request to Google. We Build Pages Internet Marketing Services

17. 2. You have no natural backlinks. We Build Pages Internet Marketing Services

18. www.Made4BlogReviews.com/keyword-keyword-review.htm www.Non-Relevant-homepage-link.com www.IownThisSite.com www.crappyblog.com/old-blog-post/3#ShittyComment www.OK-site.com/Side-Bar-Link-With-Other-Buyers www.Pagerank-Blocked-5-years-ago.com/for-selling-links

19. 1. You show your site to Matt during a backlink review panel. WHY did that site link to you.....I smell Money.... We Build Pages Internet Marketing Services

20. If you're penalized... what then? Jim tells story... We Build Pages Internet Marketing Services

21. We Build Pages hasn’t bought a link in 17 months! Yes , we’re still getting links! Over 1000 every month! We Build Pages Internet Marketing Services

22. If you are NOT Buying Links.... Give Up Trophy Phrases to Buyers Go Long Tail. We Build Pages Internet Marketing Services

23. Non-paid Permanent Trusted Based on the merit of what a person’s page is about, and about what we request they link to. We Build Pages Internet Marketing Services

24. http://www.ogeecheetech.edu/library/programs/xxx.html http://cswww.essex.ac.uk/staff/hhu/xxx.html http://www.faculty.english.ttu.edu/xxx/ http://library.willamette.edu/guides/subject/xxx/ http://www.lib.washington.edu/subject/English/xxx/ http://faculty.randolphcollege.edu/tutor/xxx.asp http://www.alvernia.edu/library/library_resources/irl/xxx.html http://library.albany.edu/subject/xxx.htm http://faculty.wiu.edu/JR-Olsen/wiu/tea/xxx.htm http://www.library.upenn.edu/exhibits/rbm/kislak/index/xxx.html http://library.duke.edu/research/subject/guides/japan/subject/history/xxx. http://www.dof.virginia.gov/fire/xxx.shtml http://trotsky.arc.nasa.gov/xxx/ http://ready.arl.noaa.gov/xxx.php http://www.optometry.ihs.gov/xxx http://human-factors.arc.nasa.gov/zteam/fcp/xxx.html http://www.epa.gov/Region3/green/xxx.html

25. Average Percentage of Links WBP Obtains: 23% are edu’s. 21% are .org’s 5% are k12’s 4% are ac.uk’s 1.5% gov’s 0.6% .mil We Build Pages Internet Marketing Services

26. So how do you get links If you're not going to Buy them??? We Build Pages Internet Marketing Services

27. Content! We Build Pages Internet Marketing Services

28. Secrets of Trust Bait 1. What to Write 2. How to Write it 3. And Who To Write to To Get Links We Build Pages Internet Marketing Services

29. 1. What to write …. Give me a topic….any topic… um...no time.. Pool Supply Company Example We Build Pages Internet Marketing Services

30. Search Google - Pool Safety #1 page http://www.aap.org/FAMILY/TIPPPOOL.HTM 39 links - several highly trusted #2 page http://www.cpsc.gov/cpscpub/pubs/chdrown.html has 89 links...lots of edu's and gov's. #5 page http://www.liveandlearn.com/pools.html 94 links some edu's and other trusted links.

31. 2. How to Write Link Bait vs. Trust Bait We Build Pages Internet Marketing Services

34. 10 Examples of Trust Bait We Build Pages Internet Marketing Services

35. 3. Who to Write to Resource 1 on pool safety 89 links Resource 2 on pool safety 111 links Resource 3 on pool safety 150 links Resource 4 on pool safety 75 links Resource 5 on pool safety 75 links = 500 possible emails We Build Pages Internet Marketing Services

36. 500 possible emails. We'll email about ~100 of those We have about a 5% conversion rate on link requests. 100 emails sent @ 5% conversion = 5 links. Hand = ugh! Tools = Brilliant! We Build Pages Internet Marketing Services

37. Summary for Trust Bait for Links 1. Find pages/topics that get lots of links . 2. Write killer papers on those topics. 3. Write to those who link to #1. We Build Pages Internet Marketing Services

38. Ranking documents based on user behavior and/or feature data

39. This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed

40. When a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others.

41. Four Areas are Analyzed 1 Data about the Link 2 Data about the Page that links to you 3 Data about the Page linked to 4 User Data

46. Here’s Chuck We Build Pages Internet Marketing Servics

47. Jim Boykin We Build Pages .com [email_address] or Chuck@webuildpages.com Twitter @webuildpages please send me your feedback! We Build Pages Internet Marketing Services