SEan O'Driscoll on building brand advocates.

1. Building Brand Advocates SMB Seattle, Jan. 19th Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp, @antseyeview

2. What is the “Ant’s Eye View” Intimacy Relationships

3. Ant’s Eye Who? AEV principals directly lead significant Community and Social initiatives at Microsoft, Dell and Lego before founding AEV to bring those proven practices to our clients…

4. Ant’s Eye Who? Welcome Joann Jen!

5. Our Clients

6. What we do How will you organize for engagement? What are you trying to accomplish?

7. Let’s start with a premise… “The purpose of a business is to create a customer.”

8. …and end with a mission “The purpose of a business is to create customers who create customers!”

9. Who are these influencers?

10. The evolution of business - small <Your Company> Individuals Individuals Individuals

11. Grow Consumers <Your Company> Developers Partners IT Professionals

12. Scale Europe North America <Your Company> Enterprise Japan Small Business South America Mid Market Africa & ME Partners Asia Pacific

13. More scale <Your Company> Partners

14. You get the idea… <Your Company> Partners

15. Scale means “getting organized” Service & Support Research & Development Sales & Marketing The Masses Feedback Brand Engagement Conversations

16. ROI you say?

17. Looking inside these conversations Speaker Answer Person <Your Company> Blogger Feedback Provider User Group Leader Author Fan Partners

19. Critics

20. Collectors

21. Joiners

23. Influencer Engagement Framework

25. Drive Loyalty, Adoption and Reach

26. Objectives

27. Radically improve self service & Product Quality

28. Groundswell (Supporting, Embracing and Energizing)

29. Tactics

30. Find, Thank and Engage the influencers

31. Social Listening / Integrated Listening (and responding) System

32. Measurement

34. Recognized

35. Credible

36. Annual in Scope

37. Global

38. Community & Microsoft nominated

39. D

40. Relationship

41. Early Access

42. Private & Peer Connections

43. Global Summit, Industry & Local Events

44. Reputation & Brand

45. D

46. 4000+ MVPs

47. 90+ Countries

48. 90+ Products

49. 7000+ bugs (Vista/012)

50. 500+ product Reviews

51. 70% Author, Speak, Blog

52. 1M+ Answers (NG/Forum)Selection Benefits The Numbers

53. Summary: 3 Step Program Thank Find Engage

54. Happy? Text 90999 to donate $10 to @RedCross #haiti relief efforts

55. Thank You! Sean O’Driscoll CEO, Ant’s Eye View sean@antseyeview.com @seanodmvp Psst! Tweet it! Blog it! Tell your boss! Hire Us!