How a Small Business Start up a Philippines Company
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AIA, a Taiwanese internet advertising company, is considering expanding globally to access lower cost and English-speaking workers. They are analyzing whether to enter the Philippines market. The Philippines offers several advantages, including a growing economy, low wages, quality English-speaking workers in IT and business outsourcing. To enter the market, AIA would first outsource work to local firms, then potentially establish a corporation in the Philippines. They would provide training to help Filipino workers adapt to company culture and language needs.
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Editor's Notes
- At every level of an organization, quality talent counts. Having quality people involved with an enterprise can obviously mean the difference between success and failure. It can also mean the difference between just barely getting by the excelling. With the growing market of Internet advertising, AIA Company needs high quality and lower cost human resources so bad.
- Profitable in the Long Run Size barrier to internationalization occurs only when the initial stage "tribal" concerns As globalization occurs, people seek linkages which cater to smaller, more "tribal" concerns: language, culture and/or niche markets. Fast Speed A small business company can quickly respond to the change of the market so that give them an opportunity to act prior to the large company and take first mover advantages.