This document provides tips for small businesses to leverage LinkedIn. It outlines the opportunities on LinkedIn such as growing a personal network and extending a company's reach. It then details best practices for an effective personal profile including uploading an image, using a compelling headline, including experience, skills, recommendations, and groups. The document also recommends optimizing the profile, connecting with contacts, setting up a company page, and posting status updates 2-4 times per day to engage with connections on LinkedIn.

1. Leveraging LinkedIn for Small Business

2. Why LinkedIn?

3. What is LinkedIn?
Primarily B2B
11 million UK members
Pro-active social channel
Largely focused on business topics
30% use the mobile application
2.9 million company pages
2.1 million LinkedIn Groups

4. The Opportunity
Grow your personal business network
Extend your company’s reach
Join in Group discussions

5. Your Personal Profile

6. 7 Steps to an Effective Profile
According to LinkedIn having a completed profile gives you
a 40% greater chance of using the platform successfully to
network and build relationships.
1.Image
2.Headline
3.Experience
4.Summary
5.Skills & Expertise
6.Recommendations
7.Groups

7. Upload a Profile Image
Professional
In Focus

8. Compelling Headline
Not just a job title

9. Experience

10. Summary

11. Skills & Expertise

12. Recommendations

13. Groups

14. Fine Tune Your Profile

15. 2 Profile Optimisation Tips
Some extra tips to ensure you maximise the visibility
of your profile.
1.Edit Your Profile Link
2.Ensure Your Profile is Public

16. Edit Your Profile Link

17. Make Your Profile Public

18. To Pay or Not To Pay

19. Paid Version Benefits
Improved search options
See who’s viewed your profile
See full profiles of your network

20. Build Your Network

21. 5 Ways To Connect
Given them a reason, start with who you know, then
look to connect with those further afield.
1.Address book
2.Previous colleagues
3.Contacts of contacts
4.Advanced search
5.Groups

22. Address Book

23. Previous Colleagues

24. Connections of connections

25. Advanced Search

26. Groups

27. Company Page

28. Adding a company page
http://www.linkedin.com/company/add/show

29. Status Updates

30. Key Guidelines
2-4 times a day – test quantity & timing for your
audience
Use BufferApp or Hootsuite for scheduling
Keep it consistent
Keep it on topic
Share & Like
Update your company & personal profile
Take part in Group discussions
Use the mobile app

31. Thank You
!
SeanClark.com Ltd.
!
“Enabling businesses to leverage the power of the web.”
!
01379 330330
info@seanclark.com
http://uk.linkedin.com/in/seanclark