Taking the Plunge: A Social Media Workshop
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The document provides an overview of a workshop on social media. It begins with an icebreaker exercise to have participants get to know each other without technology. It then discusses definitions of social media from Wikipedia, Bryan Eisenberg, and Ted McConnell. The document explores Marshall McLuhan's concept of "the medium is the message" and discusses how social media enables many-to-many conversations. It provides examples of viral transmission and factors that influence whether content goes viral. The document also discusses memes and models of viral spread, highlighting differences between Malcolm Gladwell's concept of influencers and Duncan Watts' theory of one-to-one influence. Finally, it outlines exercises for participants, including creating a viral concept, exploring
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Taking the Plunge: A Social Media Workshop
- 1. 1 Taking the Plunge A (participatory) Social Media Workshop eduWeb July 20, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 2. 2 What is “Social Media?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 3. 3 Exercise #1 Let’s be social! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Divide the room. Half get pen and paper, the other half don’t. They have to try to get to know each other and then report back at the end everything they know. 10 minutes
- 4. 4 “Social media is online content created by people using highly accessible and scalable publishing technologies...it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Wikipedia Definition 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 5. 5 “platforms for interaction and networking” Bryan Eisenberg, futurenow 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 6. 6 “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces.” Ted McConnell, Proctor & Gamble 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 7. 7 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 8. 8 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 9. 9 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 10. 9 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 11. 10 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 12. 11 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 13. 12 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 14. 13 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 15. 14 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 16. 15 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 17. 16 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 18. 17 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 19. 18 Information in Social Space 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 20. 19 Exercise #2 Let’s Make a Virus! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Everyone writes down one short joke, anecdote, trivia fact, etc. on an index card. At the end of the writing period they pass them up to the front. I then shuffle them and hand them out to people. When you get a card if you like it you initial it and pass it on. If you don’t like it then you just hold on to it. At the end we find the ones that had the largest number of initials on them. If people really like something you can re-copy it and hand out the copy to someone else.
- 21. 20 only 15% of viral media ever gets passed on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 22. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 23. 22 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 24. 23 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 25. 24 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 26. 25 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 27. 26 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 28. 27 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 29. 28 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 30. 29 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 31. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 32. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 33. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 34. 31 Exercise #3 Parents in social space... Blog search engine link: http://www.aripaparo.com/archive/000632.html 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Depending on internet access in the room, participants can either use their own computers or we can do it collectively on the big screen. Either way, the point of the exercise is to pretend that you’re a parent trying to find out what “it’s really like” at a particular school your child has decided to go to. Give everyone 10 minutes to explore social media spaces.
- 35. 32 Social Media: A Taxonomy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 36. 33 Types of Social Media ๏ Networking ๏ Publishing ๏ News ๏ Collaboration ๏ Media Sharing ๏ Reviews/Opinions/Directories ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 37. 34 Networking ๏ Person-to-person ๏ Personal profiles ๏ Group creation ๏ Social & Professional ๏ Making connections ๏ Sharing information & media within circle ๏ Invitation functions 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 38. 35 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 39. 36 Publishing ๏ Personal tone ๏ Frequent & timely ๏ Text, images, multimedia ๏ Comments ๏ Niche-y, topical ๏ Links/pointers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 40. 37 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 41. 38 News ๏ Voting ๏ Links ๏ Commentary ๏ Tagging ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 42. 39 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 43. 40 Collaboration ๏ Content Creation ๏ Social governance ๏ Social rewards for creators & editors ๏ Integrated discussion & history ๏ Broad to highly specific ๏ Project-oriented 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 44. 41 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 45. 42 Media Sharing ๏ Video, audio, gaming assets, files ๏ Rating system ๏ Comments ๏ Popularity/Voting ๏ Ease of use ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 46. 43 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 47. 44 Reviews/Opinions/Directories ๏ Social rewards for “experts” ๏ Ratings & Voting ๏ Open & anonymous ๏ Consumer-oriented (reviews & opinions) ๏ Topic-oriented (directories) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 48. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 49. 46 Organizing ๏ Cause-oriented ๏ Advocacy ๏ Include features of other social media ๏ Discussion/debate ๏ Grassroots/Astroturf ๏ Fundraising 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 50. 47 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 51. 48 Virtual Worlds/Communities ๏ Community ๏ “Virtual” environments (though not necessarily graphic) ๏ Anonymity ๏ Social interaction ๏ Some corporate/organizational use ๏ High dropoff rate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 52. 49 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 53. 50 Exercise #4 Hunting the Wily Prospect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Participants have to brainstorm ideas for where their prospects (graduate/undergraduate/other) hang out online and based on what we’ve learned try to develop a list of potential social media targets for interacting with their prospects. Develop list (10 minutes) and discuss.
- 54. 51 Using Social Media 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 55. 52 Why?* *the big question 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 56. 53 Typical Communications Goals ๏ Awareness ๏ Generating Leads ๏ Converting to Enrollments ๏ Development (and Alumni) ๏ Community Relations ๏ Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 57. 54 Relationships! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 58. 55 Characteristics of Social Media ๏ Two-way ๏ Many-to-many ๏ Informal ๏ Personal ๏ Interactive ๏ Open* *I’m going to fudge on this a bit. ๏ Continuous ๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 59. 56 “Chaos is a friend of mine.” Bob Dylan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 60. 57 “there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 61. 58 Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 62. 58 Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 63. 58 commitment Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 64. 58 commitment honesty Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 65. 58 commitment honesty two-way Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 66. 58 commitment honesty two-way Relationships: episodic 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 67. 58 commitment honesty two-way Relationships: episodic common interests 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 68. 58 commitment honesty two-way Relationships: episodic common interests take work 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 69. 58 commitment honesty two-way Relationships: episodic common interests take work require trust 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 70. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 71. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 72. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 73. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 74. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 75. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 76. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 77. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 78. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 79. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 80. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 81. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 82. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 83. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 84. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 85. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 86. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 87. 60 Exercise #5 Brainstorm! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Participants break up into groups to tackle a particular communications problem and brainstorm a social media idea to address that issue. After 10 minutes, present ideas and discuss.
- 88. 61 Brainstorming Tasks ๏ Group 1: Awareness ๏ Group 2: Generating Leads ๏ Group 3: Converting to Enrollments ๏ Group 4: Development (and Alumni) ๏ Group 5: Community Relations ๏ Group 6: Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 89. 61 Brainstorming Tasks ๏ Networking ๏ Group 1: Awareness ๏ Publishing ๏ Group 2: Generating Leads ๏ News ๏ Group 3: Converting to Enrollments ๏ Collaboration ๏ Group 4: Development (and Alumni) ๏ Media Sharing ๏ Group 5: Community Relations ๏ Reviews/Opinions/ Directories ๏ Group 6: Retention ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 90. 62 Case Studies 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 91. 63 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 92. 64 UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 93. 64 UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 94. 65 Rollins College • According to a Rollins' 2008 survey of accepted students, 28 percent reported reading the R- Journals during the admission process. • 6,316 different people visited the R-Journals Web site during the 2007-08 academic year. • 7,908 Total Visits • 6,316 Absolute Unique Visitors • 31,587 Pageviews • 00:02:22 Time on Site • 3.99 Average Pageviews • 41.26% Bounce Rate • 80.01% New Visits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 95. 66 MoveOn.org 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 96. 67 Why? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 97. 67 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 98. 67 “Hope is not a strategy.” Rick Page 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 99. 68 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 100. 68 ๏ Social media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 101. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 102. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 103. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 104. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 105. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 106. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 107. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you ๏ You can’t control it. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 108. 69 Exercise #6 Go do it! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 109. 70 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com