(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
PRSA Teleseminar 10/07/2009
1. 1
PRSA Teleseminar October 7, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
2. 1
Cheap, Fast, and
Out of Control
Social Media, Recruitment, and Reputation Management
PRSA Teleseminar October 7, 2009
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3. 2
August 15, 1971
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
4. 3 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979 listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace
radio ARPANET Wikipedia
1994 twitter
1891 1969 2001
The WELL Facebook 2006
1985 Friendster 2003
2002
@ MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
5. 4
The 6 big trends that are
changing everything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
9. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11. 4
The 6 big trends that are
changing everything
๏ The consumer is in control
๏ The move from atoms to bits
๏ Moving from real time to MY time
๏ The end of centralization
๏ The future is always on
๏ The end of the desktop
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
12. 5
“Mommy, why can’t I pause the TV?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
13. Prospect
Broadcast
Media
Telemarketing
Mobile
Web
Social Media
Email
Direct
Print
Mail
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
14. 7
Social Media & Recruitment
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
15. 8
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16. 9
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17. 10
source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
18. 11
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
19. study of social
studentPOLL
media and college choice
Joint study with studentPOLL and CollegeBoard.
Online survey administered to senior registrants for the SAT
Email invitation in third week of October to a random sample sample
of about 34,000 registrants
960 surveys completed
Findings weighted to represent socioeconomic, racial, income of
registrant population
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20. Demographics of sample
Gender
Male 44.5%
Female 55.5
Race
Asian/Indian 10.2%
African American 12.3%
Hispanic/Latino 15.2%
Caucasian/Middle Eastern 55.7%
Other/No Answer 6.5%
Income
< $50,000 19.8%
50,000 - < 100,000 22.5%
>= 100,000 21.3%
DK/NA/REF 36.3%
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21. Use of SNS nearly universal
Nine out of every ten college-bound students visits social networking
sites
African Americans are more likely (97%) than Hispanics (86%) or Whites (88%)
to visit SNS
84 percent have a personal page or profile on a social networking
site
African Americans are more likely (93%) than whites (84%) to have SNS profile
page
Lack of time (46 percent) and parental veto (28 percent) chief
obstacle to those without profiles on sites
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22. Facebook and MySpace
dominate SNS world
Facebook and MySpace are by far the most used sites.
79 percent have profile on Facebook, 69 percent on MySpace
Profiles lower than 10 percent on all other sites
Asians (87%), Whites (86%) and African Americans (73%) are more likely to have a
Facebook page than are Hispanics (55%). Hispanics (88%) are more likely than Asians
(60%) or Whites (65%) to have a MySpace page.
Facebook the most often visited site (60 percent) with MySpace far behind (38
percent)
Asians (69%) and Whites (also 69%) were more likely than African Americans (46%) and
Hispanics (31%) to visit Facebook. Hispanics (68%) and African Americans (52%) are more
likely than Asians (24%) or Whites (29%) to visit MySpace.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23. Figure 1: Percent attending one of the following they first heard about on a social networkin
An event sponsored by a college you're interested in 7%
An event related to college admission 9%
A political event 13%
A study group or study session 18%
A sporting event 31%
A concert/musical event 40%
A party or other social gathering 56%
0% 9% 19% 28% 37% 47% 56%
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25. 18
source: Annenberg School Digital Futures Report 2007
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
26. 19
Example: UMBC Prospects 2008
sample: 4,970 prospect email addresses
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
30. 23
But...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
31. 24
The point:
๏ They’re connected all the time
๏ They like to talk
๏ News spreads faster than ever
๏ They consume and create
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32. 24
The point:
๏ They’re connected all the time
๏ They like to talk
๏ News spreads faster than ever
๏ They consume and create
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
33. 25
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
35. 27
Where are they talking about you?
(and what are they saying?)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
36. 28
It’s not just Facebook/Myspace
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
37. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
39. 29
Video
“University of Arizona Pool Party”
“Cornell Drunk”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40. 30
Comments
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
41. 31
Ratings
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
42. Flickr
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
43. 33
Out of control
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
44. 33
Out of control
๏ You can’t control this. Period. Get over it.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
45. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
46. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
47. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
48. 33
Out of control
๏ You can’t control this. Period. Get over it.
๏ It’s about what you say about yourself and what they say about you.
๏ Cognitive Dissonance is bad...unless you’re doing it on purpose.
๏ The good news/bad news: more media = less attention
๏ Don’t think “campaign,” think “play” (or, if you have to talk to your
boss, call it “testing” or “experimenting”)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
49. 34
How trends get made
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
50. 35
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
51. 36
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52. 37
Memes
๏ units of cultural information
๏ cultural evolution or cultural diffusion
ins
wk e
๏ subject to natural selection Da en
ard sh G
R ich elfi
๏ variation Th e S 1976
๏ competition
๏ mutation
๏ it’s not survival of the fittest, it’s survival of fastest (those best able
to spread)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
53. 38
Viral Transmission
Virus
Virus Host Virus
Virus
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
54. 39
TB Transmission
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
55. 40
High School Dating
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
56. 41
Graph of The Internet
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57. 42
“The Tipping Point”
๏ “Hubs” Malcolm Gladwell
๏ “Superconnectors”
๏ “Influentials”
๏ Viral media based on the theory that a few important people in a
network can accelerate transmission and acceptance of an idea.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
58. 43
One-to-one
Duncan Watts
๏ Memes take hold because culture is ready
๏ Six degrees of separation true, but connectors not important
๏ People influence others around them
๏ Anybody is just as likely to launch a trend as anyone else
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
59. 44
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
60. 44
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
62. 46
fries!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
63. 47
brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64. 47
Institution brand Constituents
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
65. 48
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
66. 49
Doing it right
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
67. 50
(but recent research indicates only 15% of
“viral” media passed on)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
68. 51
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69. 52
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
70. 53
Doing it wrong...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
71. 54
...then again...
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
72. 55
There’s nowhere to hide
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
73. 55
There’s nowhere to hide
๏ Memes travel...or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
74. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
75. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
76. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
77. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
78. 55
There’s nowhere to hide
๏ Memes travel...or not
๏ Honesty will out
๏ Your brand is your experience....like it or not
๏ Forget about “crafting” anything
๏ Embrace your detractors
๏ BE HONEST
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
79. 56
Reputation = Brand
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
80. 57
The brand doesn’t make the institution,
the institution makes the brand.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
81. 58
“Brand” is a collaboration
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82. 59
Dealing With It
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
83. 60
Lessons of Generation TXT
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
85. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
87. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
88. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
90. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
๏ It’s about the experience.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
92. 60
Lessons of Generation TXT
๏ Things have changed. Drastically.
๏ New technology, new mindset.
๏ Show, don’t tell.
๏ More information is better...they’re going to find it out anyway.
๏ Print still matters...for different reasons than you think
๏ Accountability is a must.
๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore.
๏ It’s about the experience.
๏ Think individuals, not audiences
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
93. 61
10 Questions to Ask When
Developing A Social Media Strategy
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
94. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
95. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
96. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
97. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
98. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
99. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
100. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
101. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
102. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
9. What constitutes “success?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
103. 61
10 Questions to Ask When
Developing A Social Media Strategy
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media will help you accomplish your goals?
4. Are you prepared to give up control?
5. How do you plan to get people to visit?
6. Who is going to maintain your social media presence?
7. Do you have the resources to sustain your social media program?
8. How will it fit into your larger marketing/communications strategy?
9. What constitutes “success?”
10.What are you going to do less of?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
This is the day that the US went off the Gold Standard. It&#x2019;s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that&#x2019;s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.