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Online advertising -a new source of non-dues revenue--higher logic

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Scott Oser Associates, Inc.
Scott Oser Associates, Inc.

Presentation given as part of the Higher Logic Learning Series. Focused on online advertising stats, tips on how to best sell ads online and a case study from the National Apartment Association.

NegóciosTecnologia
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Online Advertising: A New Source of Non-Dues Revenue
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Stats and Facts
Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Stats and Facts ,[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 16.9 21.4 27.5 32.5 37.5 42
Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 350 920 1,560 2,020 2,400 2,700
Interesting Stats and Facts ,[object Object],[object Object],2007 2007 2008 2009 2010 2011 .77% 1.07% 1.3% 1.48% 1.60% 1.62%
Tips for a Successful Online Ad Sales Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for a Successful Online Ad Sales Program Home Page
Tips for a Successful Online Ad Sales Program Interior Page
Tips for a Successful Online Ad Sales Program Discussion Groups
Survey question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Question #3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: National Apartment Association ,[object Object],[object Object],[object Object]
NAA Case Study: Creating a Sales Plan ,[object Object],[object Object],[object Object],[object Object]
NAA Case Study: Ad Information Sheet
NAA Case Study: Sample Home Page
NAA Case Study: Sample Interior Page
NAA Case Studies: Identifying Advertisers ,[object Object],[object Object]
NAA Case Study: How We’re Doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Answers Contact Information: Scott D. Oser Mary Scott President Online Resource Manager Scott Oser Associates National Apartment Association 301-279-0468 703-797-0645 [email_address] [email_address] www.scottoserassociates.com www.naahq.org

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