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Asae 2011 -butts in seats show

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Scott Oser Associates, Inc.
Scott Oser Associates, Inc.

This presentation was given at ASAE 2011. Great case study on how to get attendees to come to your meeting (butts in seats!)

NegóciosNotícias e política
1 de 33
Butts in Seats— We Got ‘Em! Presenters: Lisa Claydon ■ KiKi L’Italien ■ Scott Oser
Welcome! ,[object Object]
Event Background
Marketing Background
Goals for SPI 2010
2010 Strategy Development
2010 Tactical Implementation
Results and Lessons Learned
Q&A,[object Object]
Growth has been exponential
Now largest B2B solar event
in North America
2010 attendance = 27,000,[object Object]
overall strategy
consistency
tracking
teamworkTactics ,[object Object]
ads
email
partnerships
social media
direct mail,[object Object]
Continue growth
Bolster show’s stature as the largest B2B solar event in North America
Attract more participants from all over the world
Create a marketing plan template for future shows,[object Object]
Project management
Concepts, copy, graphic design
Website & social media
Direct mail and email campaignsScott Oser ,[object Object]
Primary client interface
Project management
Partnership coordination

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Asae 2011 -butts in seats show

Notas do Editor

  1. Creation (SEIA and SEPA)Years heldLocationsAttendance numbers
  2. 2009—complicated with multiple separate sites and platforms Developed new site—concept, content and navigation Social media prominent feature on all pages—incl Twitterfeed in left margin and highlights in Hot News HOT NEWS...Home page highlights continually freshened up Content updated constantly to support email & social media campaigns Client added session, speaker and exhibitor data
  3. Engage tab on top navigation barTo make it easy to find SPI on social platforms, an Engage page was created. All things social media for SPI were accessible in one place.