SDNC13 -Day1- Magic Mirrors to Wisdom Banks – Designing Digital Experiences for the Internet of Everything Age by Clive Grinyer

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Designing Digital Experiences for the Internet of Everything Age by Clive Grinyer - Cisco Consultancy Services Clive Grinyer is Director of Design and Customer Experience for Cisco Consultancy Services team, designing innovative new digital solutions for Cisco’s clients. Clive designs digital customer experiences for retail, financial services and public sector projects. His recent projects include digital installations for the cities of Barcelona and Amsterdam, UK retailers Marks and Spencer, Tesco and John Lewis, the Dialogue Café public video installation in cities around the world and work in the Netherlands and Wales on digital services for an ageing population.

Design Technology Business

• Clive Grinyer
• unemployed

• SDNC Cardiff
•

19 November 2013

© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

16

Apple Mac user Conflict

Resolution Welsh
Speaker Youth Rugby

Coach motor bike
Pontypool Volunteer
Fireman

© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

24

1. Choosing
Key “use cases”/
client
needs/triggers

2. Joining

3. Using

4. Growing

5. Staying

Proposition, user experience, service and loyalty

Multichannel

Disconnected experience with disparate approaches
from many channels

Omnichannel

Seamless connected experience adapting to external
circumstances

Contextual

Proactive, anticipates changes to circumstance, learns
from my behaviour, opt in/out flexibility

© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

29

Lighting and connectivity as a service

Energy monitoring and cost savings

Business promotion platform
Analytics of people and actions

Location based services

Urban regeneration

Personalisation

Community tools

Street performance

Traffic management
Data hotspots
Navigation and Wayfinding

Window to the World

improves services,
insurance, hospitals..

Service design is here to stay, it’s
not just a new(ish) discipline or a fad

Transport
Education

Energy

Business

Home
Earth

www.twitter.com/clivegrinyer
clive@clivegrinyer.com
www.clivegrinyer.com

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