Overview of the services provided by the San Diego Center for International Trade Development including no-cost one-on-one counseling for export regulations, international market research, finding overseas markets, and more. By Victor Castillo - San Diego Center for International Trade Development.

1. San Diego Center for International Trade Development
San Diego CITD
Serving San Diego and Imperial Counties
www.sandiegocitd.org

2. Who Are We?
•
Part of a state-wide network
•
Provider of business development services to
small and medium-size companies
•
A partnership program of the:

The Chancellor’s Office of the
California Community Colleges

Southwestern College

Local Hosts and
Sponsors

3. Center for International Trade Development
Mission
To advance California’s economic development and global
competitiveness by providing quality training and services to
small to medium enterprises that are potential or current
exporters/importers in San Diego and Imperial Counties.
California and International Trade

International trade is a major driver of the
California economy.
 California handles 20% of the nation’s total
trade ($456 billion).

4. Part of a state-wide network
Provider of international trade services to small and medium-size companies
A partnership program of the: The Chancellor’s Office of the California Community Colleges, Economic and Workforce
Development Program, Southwestern College and Other Sponsors

5. CITD Activities
• Our Center is considered a specialized resource for Border
Trade and Mexico given its location and history
• Expanded this reputation to include a regional focus of Latin
America
• Conducted successful trade missions to Mexico, Brazil and
the Northern Mexico border region
• Hosted reverse trade missions
• Serve as a research center
• Provides expertise to SWC faculty
• Assist in the Internationalization of
SWC curriculum
• Contract international trade consultants with
experience from around the world
• Offer services to many other regions of the world
as client demand dictates

6. CITD – What We Do
We provide quality business assistance through:
• One-to-One Counseling (at no cost)
• Export Readiness Assessment
• Export Training: Workshops & Seminars (some nominal fees)
• Export Promotion
• Information and Referrals
• Collaborative partnerships to leverage resources
• A highly dedicated and professional staff and consultant
network

7. International Trade Export Assistance
The Center offers comprehensive services for
existing and/or new exporters in the following
areas:
•
International Trade Expansion
•
•
Schedule B Classification & country
specific tariffs
How to research international markets
adequate to product/service
•
International Business Plans
•
Landed Cost Analysis
•
Negotiation & Cultural Awareness
•
Adherence to Current U.S. Export
Regulations
•
Adherence to country regulations
•
•
Distributorship Issues
International Contracts - Intellectual
Property Issues
•
Logistics
•
Trade Leads; Trade Missions and Trade
Shows
•
Financing

8. International Trade Import Assistance
The CITD offers comprehensive services for existing
and/or new importers in the following areas:
•How to research domestic markets
adequate to product/service
•Identification Domestic Buyers
•International Trade Expansion
•Negotiation & Cultural
Awareness
•Harmonized Tariff Schedule (HTS)
Classification & country of origin tariffs
•International Contracts
•Adherence to U.S. regulation &
regulatory agency (ies)
•Logistics
•Intellectual Property Issues
•Imports requirements
•Financing
•Landed Cost Analysis
•Business Plans (Including
Marketing)
•Identification of foreign suppliers
(sourcing)
•Trade Leads, Trade Shows

9. CITD Programs
• California State Trade and
Export Promotion Program (California STEP)
www.californiastep.org
• Border Export Program –
• MEXPORT Supplier’s Forum Series:
http://www.otaymesa.org
• CalSTEP Musikmesse –
• NAMM Russia Trade Show
• Global Logistics Program
• www.swc-logistics-transportation.org
• Youth Entrepreneurship Program:
www.yepsd.com
• San Diego Contracting Opportunities Center
http://www.ptac-sandiego.org/

12. Major Music Supply at NAMM
Musikmesse Russia Trade Show
NAMM Trade Show

13. International Logistics and Transportation
Certificate/A.S. Degree Program
www.swc-logistics-transportation.org

14. Youth Entrepreneurship Program
www.yepsd.com

15. New Programs and Areas
Food processing cluster
Maritime industry in San Diego County
San Diego Regional Manufacturing Sector
Logistics and transportation industry
Global supply chain management
Clean-Tech Industry
Foreign Direct Investment
Select USA
Brookings Institution Metro Export Initiative for San Diego

16. Our Partners
•
•
•
•
•
•
•
•
•
SWC Community College
U.S. Department of Commerce, ITA, SBA, US DoE, Ag,
Ex-Im Bank, SCORE
San Diego and Imperial County Econ Development
Agencies and District Export Council
CIBER-SDSU, Cal State San Marcos
Tijuana EDC
The Filipino American Chamber of Commerce
The San Diego World Trade Center
The Maritime Alliance
City of San Diego
• San Diego Customs Brokers
• Banks
•
Industry Associations
•
SBDCs
•
World Trade Centers
•
WUSATA
•
Chambers of Commerce
•
Others

17. www.doingwhatmatters.cccco.edu.
California Community Colleges –
Chancellor’s Office | 112 Colleges

18. Investments in sectors.
Top 10 Sector Priorities
1.
2.
3.
4.
5.
6.
7.
Advanced Manufacturing
Advanced Transportation & Renewables
Agriculture, Water & Environmental Technologies
Energy (Efficiency) & Utility
Global Trade & Logistics
Life Science/Biotech
Information & Communication Technologies (ICT)/Digital
Media
8. Health
9. Small Business
10. Retail/Hospitality/Tourism “Learn-and-Earn”
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

19. CITD Clients Experience Growth: Export Success
CMF Global
2013 San Diego Exporter of the Year, U.S. Small Business
Administration &
2011 San Diego World Trade Center in the Category of
Exporter of the Year
Nominee and Finalist
CITD helped CINCIN, a wine accessories distributor, with advice on how transport
product with NAFTA certification for preferential duty rates.
They also received advice on accounting, profit and loss statements, manufacturing
costs assessment, contractual agreements, business planning and with fraud issues
relating to an Australian distributor.

20. CITD PERSONNEL
Maintain a dedicated and professional staff and consultant network.
Full-Time and Part-Time Staff
Victor Castillo
Director/ SWC Classified Manager
Education: M.A. Urban Planning, UCLA
B.S. Economics, UABC
Certifications and Memberships
Gabriel Reyes
Business Advisor/YEP Coordinator
Education: B.S. Economics
SDSU, SDSU Financial Analysis Certificate
Certifications
Gustavo Guerrero
International Trade Specialist
Education: B.S. Industrial Management,
University of Tennessee
M.B.A. International Business,
Université de Lausanne, Switzerland
Desiree Dolores
Position: Project Clerk
Education: A.S. Business
Southwestern College
Monica Rosas
International Business Specialist
Education: B.S. International Relations
William W. Tunstall
Business Specialist
Education: Industrial Engineer

21. www.sandiegocitd.org

22. Thank you!
Please let me know
if you have any
questions, comments, or
suggestions