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Make Mobile Count Now, Amielle Lake w/Tagga Media #IDSD

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San Diego Ad Club

Interactive Day San Diego 2010 Session: Make Mobile Count Now Presenter: Amielle Lake

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MAKE MOBILE COUNT NOW Like, seriously. Amielle Lake, CEO Tagga Media Inc. TEXT AMIELLE TO 82442 @tagga
Tagga: A software & solutions company #IDSD InteractiveDaySanDiego.com Committed to Making Agencies Better Mobile Marketers
About Tagga ,[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
Seismic Shift #IDSD InteractiveDaySanDiego.com
Don’t Let this Be You #IDSD InteractiveDaySanDiego.com
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
WHAT #IDSD InteractiveDaySanDiego.com
What is Mobile Marketing/Advertising ? #IDSD InteractiveDaySanDiego.com
Cell Phones Have Evolved #IDSD InteractiveDaySanDiego.com
The Landscape #IDSD InteractiveDaySanDiego.com Mobile Advertising Mobile MKTG Services Mobile Content Mobile Commerce On-Device Offline Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WAP vs. APP vs. SOCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com Comscore, 2010
Integrated Solution #IDSD InteractiveDaySanDiego.com
Marketing 101 ,[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
Core Characteristics ,[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
WHY #IDSD InteractiveDaySanDiego.com
A Critical Equation #IDSD InteractiveDaySanDiego.com MOBILE PC TV
24/7/365 #IDSD InteractiveDaySanDiego.com
#IDSD InteractiveDaySanDiego.com
Mobile vs. Online #IDSD InteractiveDaySanDiego.com
WHO #IDSD InteractiveDaySanDiego.com
Save Time & Waste Time #IDSD InteractiveDaySanDiego.com
#IDSD InteractiveDaySanDiego.com
Key Demographics #IDSD InteractiveDaySanDiego.com
Millennial – Channel Agnostic ,[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
Chipping into Millenials #IDSD InteractiveDaySanDiego.com Old Dutch Arriba Chips ,[object Object],[object Object],[object Object],[object Object]
Digital Moms – Time Starved #IDSD InteractiveDaySanDiego.com ,[object Object],[object Object],[object Object],[object Object]
Techie Men – Want the Latest & Greatest #IDSD InteractiveDaySanDiego.com ,[object Object],[object Object],[object Object],[object Object]
Flash Food #IDSD InteractiveDaySanDiego.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Glowbal Restaurants
Performing Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
WHERE #IDSD InteractiveDaySanDiego.com
250 Million Consumers #IDSD InteractiveDaySanDiego.com
Same Principles Apply #IDSD InteractiveDaySanDiego.com
Driving Intent to Purchase #IDSD InteractiveDaySanDiego.com
 
HOW MUCH #IDSD InteractiveDaySanDiego.com
Spending is Growing #IDSD InteractiveDaySanDiego.com MMA Agency/Brand Study, 2010
Budget Allocations #IDSD InteractiveDaySanDiego.com MMA Agency/Brand Study, 2010
Where is Money Being Spent #IDSD InteractiveDaySanDiego.com MMA Agency/Brand Study, 2010
Costs (General) #IDSD InteractiveDaySanDiego.com ABI Research, 2010
Budget Allocation Guidance ,[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
LET'S DO THIS #IDSD InteractiveDaySanDiego.com
Guiding Principles ,[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
Essential Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],#IDSD InteractiveDaySanDiego.com
Not Everything is for Mobile… #IDSD InteractiveDaySanDiego.com
WWW.TAGGA.COM [email_address] ,[object Object],#IDSD InteractiveDaySanDiego.com

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Make Mobile Count Now, Amielle Lake w/Tagga Media #IDSD