Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.

1. Can Social Networking Aid In Job Hunting? Stuart R. Crawford Bulletproof InfoTech stuart.crawford@bulletproofIT.ca 403.206.2233

2. Don’t forget the basics Knowledge of self is key Don’t shoot everything that moves Don’t “settle” for what you think you can get Articulate soft skills and work achievements Master this first, then try new things

3. Know how to hunt 60 to 70% of jobs are found via: Networking Career marketing Delivering value to those in need Only 15 to 20% of jobs are found through ads Manage your time, focus on relationships Remember, you are in sales – the business of selling you Creating a memorable and positive impact with every interaction

4. Something to remember It’s not who you know, it is who knows you Every person has a circle of influence of about 250 people How do you tap into this valuable resource? Know, Like, Trust Resumes, need not attend Have a plan

5. “If you don’t know where you’re going, any road will lead you there”

6. So….What does Social Media have to do with this?

7. Welcome to Social Media What is Social Media? Are you ready for Social Media? Is the job market ready for Social Media? The Pace of Change Are you able to keep up? Where do you start? Are you feeling just a bit overwelmed?

9. The information age

11. People you know – linking to new contacts

12. Mostly local, occasionally regional

13. Mostly peers

14. New phenomenon of social networking

15. People you know – linking to new contacts

16. Local +regional / national / global

17. Peers +influencers and decidersOld-school vs. ‘New” networks

18. Change is coming!

20. Changes in the way employers interact with staff

21. Changes in the way people look for you

22. Changes in the way people find information about you

23. Changes in the way people talk about you

24. Changes in the way we need to approach the job marketChange is coming, change is here The old way simply doesn’t work

25. Remember this… Information is a commodity If you search hard enough, someone has posted what you know for free Information which used to separate us Everything is free

26. But really… Haven’t we been using Social Media and Social Networking forever Coffee klatches Telephone Lunch meetings Networking events PTA Service clubs Haven’t we been social all along? What has changed?

27. What the experts say… “If you’re job hunting, you may be tired of everyone telling you to network, network, network. Sorry. But it’s a fact: networking is the no. 1 way to find a job. And now, thanks to a new invention you may have heard of, “the Internet,” you have a bigger and better way to network” Karen Burns Karenburnsworkinggirl.com

28. What can you do first?

29. Social Media Myths “...is for nerds and kids.” “...is hard & too expensive.” “...good advice isn’t free.” “...will replace networking.” “...is a fad.” “...isolates us from society.”

30. Immediate impact ideas Use a professional email address Professional business photo Stake out “Internet Real Estate” Website Blogs Start building your profile LinkedIn Facebook Join conversations Actively participate and offer advice Give before you get Offer insights, views, comments, resources, links Be smart, upbeat and courteous Social media is just a new way of doing an old thing--building relationships with people who are in a position to help you.

31. You are the expert… Begin with the end in mind What do you want to achieve? What separates you from everyone else looking for work today? What makes you unique? What special skill do you have? Who and what can you leverage? What is your mantra? What do you stand for? Can you describe it in three or four words

32. Professional email address Register your name “right now” Costs approximately $15 each year Leverage Microsoft Office Live for free Increased professional appearance Contact manger Free website Free email 500 MB of storage 5 users for free Stop using name@shaw.ca or name@telus.net and use your own domain today

33. Use a Professional Photo Professionalism attracts A picture says 1000 words Always use your professional photo The Commom Mistake How many inappropriate photos are on Facebook? Pictures can be sent and indexed online?

34. Stake out web “real estate” Website or Blog – what is right for you? Website – your online resume Highlight your skills Post your resume Sell yourself Blog – where you shine Share your knowledge Offer your opinions Talk about your industry You are the expert

35. Where do you start? Websites Microsoft Live Blogs Wordpress.com Blogger.com Calgarybloggers.ca

36. Blog often (daily or frequently, regularly) Find an authentic voice Link to articles of interest ‘Tag’ your blog posts with meaningful search terms ‘Claim’ your blog on indexing sites such as Technorati.com Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog Blogging ‘rules’

37. Building your online profile Where do you start?

38. What about LinkedIn? Business to Business tool Meet other business focused professionals Network locally and industry Join groups Search for those you want to meet Meet new people Promote your expertise Recommendations Your work experience Offer advice and feedback Groups Questions and Answers

39. What about Facebook? Not designed for business Keep your discussions casual Many businesses and professionals using Facebook Fan pages Groups Does offer some value Cheap online advertising Local reach Demographics Share your insight

40. Facebook Success Stories

41. Broadcast Yourself Video and Audio Video Youtube.com Post your online resume Show your skills Share your expertise Audio Blogtalkradio.com Interview business leaders Talk about your industry Share your skills

42. David Pederson’s Resume videospokes.com is where you can start

43. Why video? Connects with employers long before you meet them Stand out over all the rest Tips and Tricks Treat video like a meeting face to face Keep in natural Lose the “I” factor Let the real you shine through Keep it short Creativity wins

44. What is Twitter? A microblog of 140 characters per post including URLs and spaces There are those you follow and those who follow you You can make your account private FREE and no barriers to follow someone or unfollow Open API so hundreds of apps developed – most free*

45. Where does Twitter fit in? Does it fit you? Twitter is like a crowded auditorium Recruiters are using Twitter to post openings Another place allowing you to share Retweet (RT) Share URLs Share news Don’t ever sell, provide value and attract followers Create an account at twitter.com

46. Social Media for Job Hunters Create a Mantra Listen and Join Help people with their issues Write a blog and tweets Record video Host online radio Connect to peers Ask people for help Signature

47. Really… Social Media is… A poster on a telephone pole Shouting with a megaphone Leaflets handed out on the corner Stuck under the windshield Running into an old friend Meeting new people Being a teacher Sharing and Mentoring All done online….to get a face to face interaction

49. QuestionsFollow me on Twitter, LinkedIn… www.facebook.com/stuart.crawford.calgary.computer.service www.linkedin.com/in/stuartcrawford www.twitter.com/scrawforditm www.twitter.com/bulletproofIT www.twitter.com/calgarybusiness