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Bucketsof Buyers 3 Secret Weapons for Attracting More Home Buyer Leads
2010 NAR Buyer Report 	 1 out of every 2 buyers will  have a lot of questions!
2010 NAR Buyer Report
2010 NAR Buyer Report
What Other Questions	 Do Home Buyers Ask?
Half a Million Questions
About Buying Loans, grant, assistance, grants, programs, tax credit, tips, guide, information, class Local Monthly Searches
Home Buyer Assistance?
www.HomeownershipUniversity.com
www.HomeownershipUniversity.com
150 Leads a Month
3 Buyer Assistance CHF Platinum Grant CalHFA CHDAP FTHB Loan Fannie Mae HomePath Programs Available Now
1 CHF Grant
CHF Platinum Home Buyer Grant FREE Money for Home Buyers!
CHF Platinum Grant Goodies 3% of Loan Amount No lien, No Payment, Grant Can Be Used for Down or Costs Never Paid Back = Free Money! HugeMarketing Opportunity Here
CHF Platinum Qualifying Home Buyer in California No FTHB Requirement Must be Owner Occupied Income and Price Limits Under 1% Down From Buyer
CHF Platinum Qualifying Limits County Income Limits Orange					$101,040 Los Angeles 		      $84,480 San Diego			      $89,880 Purchase Price Limits All Counties$417,000
2 CalHFA CHDAP
California Housing Finance Agency Official State of CA FTHB Program
CalHFA CHDAP Awesomesauce 3% of Purchase Price – Low % No Payments for life of loan Can Be Used for Down or Costs Can be used w/ most programs Requires 1% Down From Buyer
CalHFA CHDAP Qualifying Home Buyer in California FTHB Requirement – 3 Years Must be Owner Occupied Income and Price Limits 30 Day Escrow Should Be OK
CalHFA CHDAP Qualifying Limits County Income Limits Orange        $73,250 to $138,150 Los Angeles	  $52,900 to $99,800 San Diego		$63,400 to $119,600 Purchase Price Limits Orange	& LA			$665,088 San Diego					$635,696
3 Fannie HomePath
HomePath Buyer Assistance Special Incentives on Fannie REO
HomePath Hype 3.5% Concessions until Oct. 31st 3% Down | No PMI Option* No Appraisal | No Condo Cert $1,200 Bonus to Agent *Lender Paid MI = Higher Costs/Rate
HomePath Marketing Multiplier FirstLook Buyer Exclusivity 15 Days After that…Investors Welcome! No Buyer or Agent Incentive for Investor Investors Can Buy with 10% Down Special Incentives on Fannie REO
www.HomePath.com
Orange County 295 Homes
Los Angeles County 1,672 Homes
Top Secret Attack Plans
Learn ‘emor Leave ‘em
Powerful Ideas? Where do you Market now? 5 Ideas
Grant Money Available Up to $417,000 Price
Generate Buyer Calls?
Lead With Capture? $12,000 Home Buyer Grant Available on this home More Info: 888-888-8888
Add to Signage? Down Payment  Assistance (714) 555 - 1212
Onsite Qualifying?
2010 NAR Buyer Report
Focus on Four
Share Assistance Articles?
Stand Out on Craigslist
Bonus: 5 More Ideas Tax Credit Alternative - Better? Hyper local SEO for Bloggers? Local educational workshops? HomePath for investors? Revive Stagnant buyers? 3 Reasons to call your database
Buyer Assistance Survival Kit ,[object Object]
Copy of This Presentation
Copy of Buyer Presentation

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Buckets of Buyers Presentation

Notas do Editor

  1. Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
  2. Before we get to the strategiesTalk about target market
  3. Chapter 3: Home search processStatistics can tell us a lot
  4. Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
  5. Root key word phrase “first time home buyer”
  6. This doesn’t surprise meI have almost 4 years experience marketing to this demographic
  7. Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
  8. Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
  9. Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
  10. Product knowledge – it’s not what you know, it’s WHO you know
  11. Programs are as powerful as your Ideas of how to use them
  12. Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
  13. Thank you for your timeDiscussion time
  14. [contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.