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PREDICTING THE HOUSING MARKET
WITH BUYER & SELLER PSYCHOLOGY

PREDICTIVE ANALYTICS INNOVATION SUMMIT

      Scott Sambucci, Market Analytics
               Altos Research
           February 2011 | San Diego, CA
WHO, WHAT, WHERE, WHEN, WHY & HOW
• Altos Research
• Real-time housing market analytics
• 200+ metros, 20,000 zip codes
• Not what happened but what is happening & what
  will happen
• Wisdom of crowds
• Using Active Market to forecast future market
  activity
TODAY’S ACTIVE MARKET SIGNALS FUTURE
TRANSACTION PRICES

           Home listed
             $429,000                                                        Buyer financing fails,
           Inventory 49         Neighbor home listed                           Property relisted
                                     $409,000                                     $394,000
                                                                                        Deal closed
                                               Price reduced                             $389,000
                                                  $398,000
                                                Inventory 69
                                                                Offer made                       Transaction Recorded
                                                                 $391,000




  March                   May                 July             Sept          Nov              Jan


                              Closed transaction = 1 data point, months too late
          Active Market = 9 months of pricing, price changes, supply and demand, leading indicators
APPLICATIONS OF REAL-TIME ANALYTICS

• Current Market Conditions & Property Valuation
  Changes
• Future Housing Market Prices
• Consumer Sentiment
• Financial Market Movements
• Housing Policy & Affordability Implications
3507
ARCLIGHT
COURT,
FT MYERS, FL
3507 ARCLIGHT COURT, FORT MYERS, FL
SELLER RESPONSE TO MARKET DEMAND:
LISTING PRICE HISTORY - 3204 TRAWLER PLACE
MIAMI CONDOS: MARKET IMPROVED IN 2009?

                                  Did values really
                                 move higher when
                                the actives knew the
                                 market was weak?
DEVELOPING A FORWARD VALUATION MODEL™:
ENSEMBLE OF REGRESSION TREES WITH VARIABLE
IMPORTANCE
 • Non-parametric
    • Capture non-linearity & variable interactions
 • Embarrassingly parallel
    • Train quickly using the cloud
 • Bootstrap holdouts
    • Use all of our data for training
 • Information gain feature selection
    • Most important active market statistics
    • How entropic is the distribution of the dependent variable with each
       variable, and then without?
 • Modified ARCH model – hybrid of transaction and active market prices
BENCHMARK MODEL RESULTS
• Average change in median price over the period was -0.53%
• Second pass, multivariate OLS regression. Model
  had R2 = 29.4%, and mean absolute error (MAE) = 0.60%
    • This error completely swamps the signal, but why?
• Residuals (errors) show bias and extreme non-linearity:

          3.0%

          2.0%

          1.0%

          0.0%

          -1.0%

          -2.0%
ALTOS LPI™ TIME-SERIES RESULTS
Out-of-Sample-Out-of-Time results for Mesa, AZ:
  0.0%
             Change in Median Price (+3M)

             Forecast Change in LPI (+3M)
  -2.0%




  -4.0%




  -6.0%




  -8.0%




 -10.0%




 -12.0%




 -14.0%
FVM™ IN-SAMPLE SCATTERPLOT
   San Mateo, CA 94401 / Single-family-home / All Quartile / 6M
   x-axis is +6M change in LPI, y-axis is forecast +6M change in LPI

                                                8.0%


                                                6.0%


                                                4.0%


                                                2.0%


                                                0.0%
              -10.0% -8.0%   -6.0%   -4.0%   -2.0%   0.0%   2.0%   4.0%   6.0%   8.0%   10.0%

                                                -2.0%


                                                -4.0%


                                                -6.0%


                                                -8.0%
FVM™ OUT-OF-SAMPLE SCATTERPLOT
  San Mateo, CA 94401 / Single-family-home / All Quartile / 6M
  x-axis is +6M change in LPI, y-axis is forecast +6M change in LPI

                                               8.0%


                                               6.0%


                                               4.0%


                                               2.0%


                                               0.0%
             -10.0% -8.0%   -6.0%   -4.0%   -2.0%   0.0%   2.0%   4.0%   6.0%   8.0%   10.0%

                                              -2.0%


                                              -4.0%


                                              -6.0%


                                              -8.0%
POLICY IMPLICATIONS:
2009-2010 FIRST-TIME HOMEBUYER TAX CREDIT
GAMBLING IN LAS VEGAS? SHOCKING…
DECLINING HOUSING DEMAND
MACROECONOMIC INFORMATION GAIN:
CONSUMER SENTIMENT & HOUSING
CONSUMER CONFIDENCE & HOME PRICES: 2010
S&P 500 VS HOME PRICES JAN 2008 – NOV 2010
                 S&P 500   Active Prices
  1,500.00                                 $415,000

  1,400.00                                 $405,000
  1,300.00                                 $395,000
  1,200.00
                                           $385,000
  1,100.00
                                           $375,000
  1,000.00
                                           $365,000
   900.00
                                           $355,000
   800.00

   700.00                                  $345,000

   600.00                                  $335,000

   500.00                                  $325,000
S&P 500 VS. HOME PRICES: MOST RECENT 6 MONTHS
AFFORDABILITY MEASURES:
                           “CAPITA PER INVENTORY”
                                9/26/08
$800,000
                          y = 1642.x + 11598
$700,000                       R² = 0.684

$600,000

$500,000

$400,000

$300,000

$200,000

$100,000

     $-
           -   50   100   150      200          250       300   350         400       450

                                                                                           2011-02-18
                                      $800,000
                                                                      y = 1408.x + 10122
                                      $700,000
                                                                           R² = 0.737
                                      $600,000
                                      $500,000
                                      $400,000
                                      $300,000
                                      $200,000
                                      $100,000
                                               $-
                                                      -         100                200           300    400   500   600
AFFORDABILITY: CAPITA PER INVENTORY
                                9/26/08
$800,000
                          y = 1642.x + 11598                                                          San Diego
$700,000                       R² = 0.684
                                                                                                      New York
$600,000                                                                                               Miami
$500,000                                                                                              DC
$400,000
                                                                                                        Detroit
$300,000

$200,000
                                                                                                          Cleveland
$100,000

     $-
           -   50   100   150      200         250        300   350         400    450

                                                                                         2011-02-18
                                               $800,000
                                                                       y = 1408.x + 10122
                                               $700,000
                                                                            R² = 0.737
                                               $600,000
                                               $500,000
     New York; San Diego                       $400,000

           Miami                               $300,000
                          DC                   $200,000
     Cleveland                                 $100,000
                                                     $-
      Detroit                                             -           100            200       300      400       500   600
CONTACT
Scott Sambucci, VP Market Analytics
Altos Research
www.altosresearch.com
(415) 931-7942
scott@altosresearch.com
http://blog.altosresearch.com
@scottsambucci

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Predicting the Housing Market with Buyer & Seller Psychology (Predictive Analytics Summit 2011)

  • 1. PREDICTING THE HOUSING MARKET WITH BUYER & SELLER PSYCHOLOGY PREDICTIVE ANALYTICS INNOVATION SUMMIT Scott Sambucci, Market Analytics Altos Research February 2011 | San Diego, CA
  • 2. WHO, WHAT, WHERE, WHEN, WHY & HOW • Altos Research • Real-time housing market analytics • 200+ metros, 20,000 zip codes • Not what happened but what is happening & what will happen • Wisdom of crowds • Using Active Market to forecast future market activity
  • 3. TODAY’S ACTIVE MARKET SIGNALS FUTURE TRANSACTION PRICES Home listed $429,000 Buyer financing fails, Inventory 49 Neighbor home listed Property relisted $409,000 $394,000 Deal closed Price reduced $389,000 $398,000 Inventory 69 Offer made Transaction Recorded $391,000 March May July Sept Nov Jan Closed transaction = 1 data point, months too late Active Market = 9 months of pricing, price changes, supply and demand, leading indicators
  • 4. APPLICATIONS OF REAL-TIME ANALYTICS • Current Market Conditions & Property Valuation Changes • Future Housing Market Prices • Consumer Sentiment • Financial Market Movements • Housing Policy & Affordability Implications
  • 6. 3507 ARCLIGHT COURT, FORT MYERS, FL
  • 7. SELLER RESPONSE TO MARKET DEMAND: LISTING PRICE HISTORY - 3204 TRAWLER PLACE
  • 8. MIAMI CONDOS: MARKET IMPROVED IN 2009? Did values really move higher when the actives knew the market was weak?
  • 9. DEVELOPING A FORWARD VALUATION MODEL™: ENSEMBLE OF REGRESSION TREES WITH VARIABLE IMPORTANCE • Non-parametric • Capture non-linearity & variable interactions • Embarrassingly parallel • Train quickly using the cloud • Bootstrap holdouts • Use all of our data for training • Information gain feature selection • Most important active market statistics • How entropic is the distribution of the dependent variable with each variable, and then without? • Modified ARCH model – hybrid of transaction and active market prices
  • 10. BENCHMARK MODEL RESULTS • Average change in median price over the period was -0.53% • Second pass, multivariate OLS regression. Model had R2 = 29.4%, and mean absolute error (MAE) = 0.60% • This error completely swamps the signal, but why? • Residuals (errors) show bias and extreme non-linearity: 3.0% 2.0% 1.0% 0.0% -1.0% -2.0%
  • 11. ALTOS LPI™ TIME-SERIES RESULTS Out-of-Sample-Out-of-Time results for Mesa, AZ: 0.0% Change in Median Price (+3M) Forecast Change in LPI (+3M) -2.0% -4.0% -6.0% -8.0% -10.0% -12.0% -14.0%
  • 12. FVM™ IN-SAMPLE SCATTERPLOT San Mateo, CA 94401 / Single-family-home / All Quartile / 6M x-axis is +6M change in LPI, y-axis is forecast +6M change in LPI 8.0% 6.0% 4.0% 2.0% 0.0% -10.0% -8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% -2.0% -4.0% -6.0% -8.0%
  • 13. FVM™ OUT-OF-SAMPLE SCATTERPLOT San Mateo, CA 94401 / Single-family-home / All Quartile / 6M x-axis is +6M change in LPI, y-axis is forecast +6M change in LPI 8.0% 6.0% 4.0% 2.0% 0.0% -10.0% -8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% -2.0% -4.0% -6.0% -8.0%
  • 15. GAMBLING IN LAS VEGAS? SHOCKING…
  • 18. CONSUMER CONFIDENCE & HOME PRICES: 2010
  • 19. S&P 500 VS HOME PRICES JAN 2008 – NOV 2010 S&P 500 Active Prices 1,500.00 $415,000 1,400.00 $405,000 1,300.00 $395,000 1,200.00 $385,000 1,100.00 $375,000 1,000.00 $365,000 900.00 $355,000 800.00 700.00 $345,000 600.00 $335,000 500.00 $325,000
  • 20. S&P 500 VS. HOME PRICES: MOST RECENT 6 MONTHS
  • 21. AFFORDABILITY MEASURES: “CAPITA PER INVENTORY” 9/26/08 $800,000 y = 1642.x + 11598 $700,000 R² = 0.684 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $- - 50 100 150 200 250 300 350 400 450 2011-02-18 $800,000 y = 1408.x + 10122 $700,000 R² = 0.737 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $- - 100 200 300 400 500 600
  • 22. AFFORDABILITY: CAPITA PER INVENTORY 9/26/08 $800,000 y = 1642.x + 11598 San Diego $700,000 R² = 0.684 New York $600,000 Miami $500,000 DC $400,000 Detroit $300,000 $200,000 Cleveland $100,000 $- - 50 100 150 200 250 300 350 400 450 2011-02-18 $800,000 y = 1408.x + 10122 $700,000 R² = 0.737 $600,000 $500,000 New York; San Diego $400,000 Miami $300,000 DC $200,000 Cleveland $100,000 $- Detroit - 100 200 300 400 500 600
  • 23. CONTACT Scott Sambucci, VP Market Analytics Altos Research www.altosresearch.com (415) 931-7942 scott@altosresearch.com http://blog.altosresearch.com @scottsambucci