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Beat the Headlines. Be the Local Market Expert.
Who’s with you today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Altos Research
Just For REBarcamp Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Only 3 Questions Consumers Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles & Technique: “Let Me Show You What I Mean” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data  ≠  Headlines Scottsdale held up through the Spring but falling this Summer. (Jumbo mortgages…) Phoenix has been down – but picked up this Spring.
Get Local!
How and When to Use Market Data (Hint: Everywhere) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Buyer & Seller “Competition”  (Inventory Trends: Davis, CA) Never assume that your clients know the trends.
Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
Trends: New vs Pending Listings Prices of New Listings (black)  trending lower & below the Median (orange)  And the good deals are disappearing! (green)
Mean vs. Median Days-on-Market Median DOM is trending opposite of Mean DOM    Higher turnover with newly listed homes
Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments
Market Activity by “Quartile”: Market Action Index The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?
Characteristics per Quartile (Danville, CA) Less activity at top of the market – higher DOM, fewer new listings & exits
“ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals:  Presentation:  Style:  Personality, quantity High profile data, fewer options Approach:  Social Media
Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Takeaways: ,[object Object],[object Object],[object Object]
Just For REBarcamp Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Beat the Headlines. Be the Local Market Expert.

  • 1. Beat the Headlines. Be the Local Market Expert.
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Data ≠ Headlines Scottsdale held up through the Spring but falling this Summer. (Jumbo mortgages…) Phoenix has been down – but picked up this Spring.
  • 10.
  • 11.
  • 12. Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA) Never assume that your clients know the trends.
  • 13. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
  • 14. Trends: New vs Pending Listings Prices of New Listings (black) trending lower & below the Median (orange) And the good deals are disappearing! (green)
  • 15. Mean vs. Median Days-on-Market Median DOM is trending opposite of Mean DOM  Higher turnover with newly listed homes
  • 16.
  • 17. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments
  • 18. Market Activity by “Quartile”: Market Action Index The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?
  • 19. Characteristics per Quartile (Danville, CA) Less activity at top of the market – higher DOM, fewer new listings & exits
  • 20. “ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
  • 21.
  • 22.
  • 23.
  • 24.

Notas do Editor

  1. First question: “How’s the market?” how do you answer?
  2. Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction