Presentation by Scott Sambucci at REBarcamp-Seattle, September 9, 2009. Focus on developing and managing real estate leads by using real estate market data and effective drip marketing, blogging, and client communication techniques.
9. “ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
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Notas do Editor
First question: “How’s the market?” how do you answer?
Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction