Over the years, IDS Technology Marketing has designed a number of turnkey lead generation campaigns that we’ve used hundreds of times in the field. Our clients enjoy being able to “pick and choose” from a list of proven campaigns. Often they tell us these campaigns outperform any of their previous marketing efforts; they’re especially effective in B2B companies selling a high-value or complex product or service.

1. Turnkey B2B Lead Generation Campaigns
Fill your pipeline with leads
Marketing that works

2. Introduction
IDS Technology Marketing is a marketing group that delivers turnkey
lead generation campaigns, branding and creative services for
mid-market companies.
Over the last four years we’ve designed a number of turnkey lead
generation campaigns that we’ve used hundreds of times in the field.
Our clients enjoy being able to “pick and choose” from a list of proven
campaigns. Often they tell us these campaigns outperform any of
their previous marketing efforts; they’re especially effective in B2B
companies selling a high-value or complex product or service.
Why are we giving away some of our “secret sauce”?
We thought we’d share some of our expertise and knowledge with
companies that can benefit from it. If you’re able to execute the
programs with your in-house resources—we’re happy to “pay it
forward” and glad to contribute to your success.
If you’d like to have us manage them for you, it’s our business, so email
or give us a call for more details and pricing. You might be surprised at
our affordability.
Phone: 877.675.8303
Email: hello@idstm.com

3. Chapter PAge
Executive Door Opener 4
Dimensional Mailer 8
Informational Microsite 12
Lead Generation Webinar 16
Live Event 20
Promotional Announcement 24
Send-A-Ball Meeting Grabber 28
Trade Show Promotions & Follow–Ups 32
Basic Promotional Package 36
Executive Appointment Setting 40

4. Ex
ec
O D ut
pe o iv
neor e
r

5. executive door
opener (EDO)
Need to get the attention of those hard-to-reach executives? Reward
your top sales reps with an executive door opening campaign that
gets prospects’ attention with an irresistible offer. Send a “teaser” gift
to 20 enterprise executives or other hard-to-reach prospects with the
promise of another high-value gift for those who attend a meeting.
Pick a gift that fits your target market and the value of your leads.
Examples include:
»» A Kindle 2 Leather Cover as a teaser and a free Kindle 2
Wireless Reading Device for attending an appointment
»» A free service analysis such as an IT assessment or ROI
analysis as a teaser and a free iPad for attending an
appointment
»» A business travel accessories kit as a teaser and a free
airline voucher for attending an appointment
After delivery, reach out to all prospects with two email invitations
and up to three phone calls to schedule their appointment. This
eight week integrated marketing campaign is a great way to
make an impression … and move those “stuck” or hard-to-reach
prospects into action!
Goal
Obtain meetings with those hard-to-reach executives.
Target Audience
Top 20 executive prospects in your database.
Chapter 1: Executive Door Opener • Page 5 www.idstm.com

6. Typical Timeline
week 1 Hold marketing consultation to discuss messaging
Order the door opener item
week 2 Finalize copy and design for letter, collateral insert, landing page and email
Final mailing list due
Go to print
week 3 Print and hand-cut “custom” mail pieces
Assemble mailer and packaging
Seal packages with custom wraps and prepare for shipping
Ship teaser items via FedEx Ground
Go live with landing page
week 4 Send first email to prospects not yet registered for an appointment
Follow-up calls for appointment setting
week 5 – 8 Meetings with prospects
High-value gift fulfillment
week 9 Campaign debrief
Chapter 1: Executive Door Opener • Page 6 www.idstm.com

7. If you’d like to use our
campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver campaign goals and
messaging direction
»» Design & copywriting services for
high-impact creative »» Deliver an EPS high-resolution
version of your logo for printing
»» Teaser item procurement
»» Custom box wrap + your marketing »» Deliver feedback
collateral included inside the teaser »» Deliver mailing list with name,
mailing company, physical address, email
address, and phone number
»» Printing, assembly & packaging to
complete the door opener »» Use our promotional email to reach
out to your prospects
»» USPS priority shipping for added impact
and to get the teaser into prospects’ »» Schedule meetings with interested
hands quickly prospects that request meetings
»» Executive gift procurement and shipping »» Hold meetings
»» Create landing page for appointment »» Provide list of prospects attending
request appointments to receive gift card,
including name, company and
»» HTML email follow-up to reinforce address
message and drive to landing page
»» Telemarketing of up to three calls
per person for increased success in
getting appointments
Chapter 1: Executive Door Opener • Page 7 www.idstm.com

9. Dimensional
Mailer
Need to get your prospects to take action? Make a strong
impression by sending a custom-designed dimensional mailpiece
that commands attention and demands action.
Add a custom landing page with trackable personalized URLs
(PURL) so your prospect can take the next step, whether it’s to
download a valuable whitepaper or register for a free consultation.
The sky’s the limit of what you can send … the best mailpieces
reflect the offer and have that Wow factor. In the past we’ve created
a custom piece that resembles an exact replica of an Apple iPadTM
to encourage prospects to register for a sales appointment during
which they’ll actually receive a free iPad.
We’ve also created a rotating cost-savings wheel, giving prospects
a taste of what they might experience from completing a custom
savings analysis.
After you send the dimensional mailpiece, follow up via email and
the phone to get your prospects to take action.
Goal
Make a strong impression to entice key prospects to register for a
specific service or appointment.
Target Audience
Prospects on your current list or new prospects to uncover.
Chapter 2: Dimensional Mailer • Page 9 www.idstm.com

10. Typical Timeline
week 1 Hold marketing consultation to discuss target audience, messaging and campaign
creative
week 2 Finalize campaign details
Create concepts
week 3 Review concepts and copy for all components of campaign
week 4 Signoff on design and copy
Go-live with landing page
week 5–9 Send mailpieces
Send follow-up emails
Commence follow-up calls & telemarketing
Hold meetings
week 10 Award incentive giveaway
Chapter 2: Dimensional Mailer • Page 10 www.idstm.com

11. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation to »» Confirm campaign goals and
design the campaign and select the messaging direction
dimensional mailpiece
»» Deliver an EPS high-resolution
»» Design & copywriting services for version of your logo
high-impact creative
»» Deliver mailing list with name,
»» Printing, assembly & packaging to company, physical address, email
complete mailpiece address, and phone number
»» USPS priority or FedEX shipping for »» Follow-up with your prospects to
added impact and to get the mailer schedule meetings
into prospects’ hands quickly
»» Hold meetings and deliver incentives
»» Create landing page for call-to-action if included
or appointment request
»» Provide list of prospects attending
»» HTML email follow-up to reinforce appointments to receive gift card,
message and drive to landing page including name, company and
address
»» Telemarketing of up to three calls
per person for increased success in
getting appointments
Chapter 2: Dimensional Mailer • Page 11 www.idstm.com

12. INFORMATIONAL
MICROSITE

13. Promotional microsite
& pay-per-click
Need to add some “meat” to your website or promote a special
offering? It’s a common request from many companies selling
technology, professional services or market to other businesses.
Your site should evolve as you add new offerings and launch new
campaigns to deliver a clear and consistent message to your selling
and marketing.
To accomplish this, build a content-specific microsite onto your
existing website and optimize it to maximize search engine traffic.
After it’s complete, announce the site to your market in an online,
search-optimized press release and deliver a special offer to help
get the word out, drive appointments or registrations.
PLUS, the microsite is yours to continue promoting and driving
traffic for future lead generation activities.
Goal
Beef up your website with a content-specific microsite and use it as
part of a promotional announcement to your market.
Target Audience
New and current prospects.
Optional Promotional Methods
Add telemarketing, pay-per-click or banner advertising for a
wider reach.
Chapter 3: Informational Microsite • Page 13 www.idstm.com

14. Typical Timeline
week 1 Campaign planning: discuss microsite content, announcement, website
technology and pay-per-click campaign
week 2 Microsite design & layout
Circulate and edit overview of content to be included on page
Signoff on microsite page components - content, supplemental materials
and design
week 3 – 4 Copywriting and coding of microsite
Procurement of hosting and URL if needed
Copywriting, design & development of HTML email
Selection of keywords and setup of Google Adwords campaigns
week 5 Go live with microsite
Send email promotion
Launch Google Adwords campaigns
week 6 – 8 Google Adwords campaign monitoring and reporting
Lead follow-up and appointment setting
Campaign debrief
Chapter 3: Informational Microsite • Page 14 www.idstm.com

15. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver microsite content direction and
to determine content to add and feedback
strategy
»» Deliver general direction and feedback
»» Messaging strategy & copywriting on keyword research and online ad
(microsite & email) development
»» Microsite design & programming »» Deliver access to existing website
»» Copywriting, design and development back-end to help with coding and
integration
for lead generation HTML email
»» Email blasting services & »» Deliver house email/contact list of
customers and prospects if available
management – 4 blasts to all
prospects »» Assist with announcement offer and
handle responses
»» Keyword research and ad copywriting
for Google Adwords pay-per-click
(PPC) campaign
»» Management and reporting on your
online PPC campaigns
Chapter 3: Informational Microsite • Page 15 www.idstm.com

16. LEAD GENERATION
WEBINAR

17. lead generation
webinar
Need to fill your pipeline with qualified leads? Build awareness for your
offering by holding an informational online webinar that educates your
target market and produces qualified leads.
Drive registration and attendance via a multi-touch campaign consisting
of telemarketing, Google AdWords, email marketing and special
incentives. Moderate and record the event on one of the popular
webinar platforms and generate near-term pipeline opportunities with
follow-up telemarketing to set live customer appointments.
Registration, attendance and qualified prospect results depend upon
your offering and geography, but our campaigns tend to average
»» 150 Registrations
»» 50 Attendees to the Live Event
»» 10 Qualified Leads
Plus, the recorded webinar makes a great long-term marketing asset
to extend your reach and increase your visibility and lead flow.
Goal
Drive prospects to attend an informational webinar and convert
interested webinar attendees into appointments.
Target Audience
Prospects on your current list and new prospects to uncover.
Chapter 4: Lead Generation Webinar • Page 17 www.idstm.com

18. Typical Timeline
week 1 Hold marketing consultation to discuss presentation, target audience, messaging
and campaign
week 2 Finalize campaign details
Pick webinar date and decide on presenters
Start building lists
Write campaign copy for landing page, AdWords campaign and email blast
week 3 Review campaign copy
Circulate design for all components
week 4 Go live with AdWords campaign, landing page and email blast
Commence telemarketing
week 5 – 8 Continue promotions
Prepare presentation for live webinar
week 9 Reminder emails sent
Presentation held and recorded
week 10 Recorded webinar distributed
Follow-up telemarketing to set appointments
Award incentive giveaway
Chapter 4: Lead Generation Webinar • Page 18 www.idstm.com

19. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation to »» Deliver messaging direction and
determine webinar plan feedback
»» Assistance in shaping the webinar »» If you have a house list, deliver
content, presentation and flow mailing list with name, company,
physical address, email address and
»» Messaging strategy & copywriting phone number
(telemarketing scripts, email &
landing page) »» Use our promotional email to reach
out to your existing customers and
»» Telemarketing to register prospects prospects
for the event
»» HTML email design & development »» Contact and secure any guest
speakers or customer success stories
»» Email blasting services & for the event
management – 4 blasts to all
prospects
»» Attend webinar dry-run meeting to
prepare for the live event
»» HTML registration page design & »» Create and deliver webinar
development
presentation
»» 24-hour reminder email & »» Schedule meetings with interested
telemarketing
prospects that request meetings
»» Webinar hosting, dry run, conference »» Hold meetings
call fees, live event management &
recording »» Provide list of prospects attending
appointments to receive gift card,
»» Post-event landing page updating including name, company and
and on-demand management
address
»» Post-event HTML email management
& blasting services
»» Post-event telemarketing
»» Incentive promotion and procurement
Chapter 4: Lead Generation Webinar • Page 19 www.idstm.com

20. 5
LIVE
EVENT
TNEVE
EVIL

21. live in-person
event
Need to get in front of a collection of targeted c-level or managerial-
level executives? Hold an informative and fun event—in a
professional and exclusive atmosphere that builds credibility, drives
interaction and provides follow-up sales opportunities.
Drive registration and attendance via a multi-touch campaign
consisting of direct mail invitations, telemarketing and email
marketing along with an event registration landing page. Handle all
day-of-event promotional items, such as name badges, table cards,
signage and brochures, along with the logistical and live-event items
like room setup, refreshments and attendee takeaways.
Goal
Generate new sales leads. The number depends upon the event
size, venue and target market.
Target Audience
Prospects on your current list and new prospects we uncover.
Optional Promotional methods
Add a press release and Google AdWords for a wider reach.
Chapter 5: Live Event • Page 21 www.idstm.com

22. Typical Timeline
week 1 Hold marketing consultation to discuss event theme, location, venue and target
audience size
week 2 Finalize event location, theme and venue
Copywriting, design and layout for invitation, email and registration landing page
week 3 Determine all day of event details
Design event materials
Procure attendee incentives
week 4 Send invitations
Go live with registration page
Commence telemarketing to drive registrations
week 5 – 8 Continue promotions
Prepare presentation for live event
week 9 Reminder emails and telemarketing
Setup venue
Hold live event
week 10 Follow-up with key attendees and schedule appointments
Chapter 5: Live Event • Page 22 www.idstm.com

23. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation for »» Event planning participation
event planning and development
»» Deliver messaging direction and
»» Planning and coordination of each feedback
event, including venue room selection,
meal and refreshments, audio/visual »» If you have a house list, deliver
mailing list with name, company,
and interface with venue staff
physical address, email address and
»» Acquisition and management of any phone number
incentive giveaways
»» Use our promotional email to reach
»» Dedicated project management out to your warm prospects
resource
»» Arrange and coordinate guest
»» Copywriting, design and printing of speakers and/or customer success
a professional, high-level invitation stories
mailed to executives to help build
their interest and garner their RSVP »» Develop your presentation for the
event
»» Design and develop an online
»» Host the live event
registration page where interested
prospects can learn more about the
event – including the agenda, date &
»» Follow-up with appointments and
confirm and host meetings
time, location, topics being covered,
and hosts – and RSVP immediately
»» Execute a 4-5 week targeted
telemarketing campaign into a list of
approximately 300 prospects to drive
real-time registrations for the event
»» Phone follow-up to all event registrants
24-hours prior to the event to remind
them of the time and location and
confirm their attendance
»» Creation of event deliverables, such
as name badges, table name cards,
24x36” signage
Chapter 5: Live Event • Page 23 www.idstm.com

24. PROMOTIONAL
ANNOUNCEMENT

25. promotional
announcement
Need to get the word out regarding a special promotion, new
product launch or other important announcement? Grab a platform
and choose the most impactful media to ensure your target
audience hears not only hears your news, but also acts on your
call-to-action to add new leads to your sales funnel.
Start with an online press release, sent live on the newswire,
customized for organic search engine effectiveness and optimized
for social media so you’ll get maximum online presence.
Then send out an email blast and follow-up with telemarketing to
make sure your message is driven home and you get the kind of
responses you set out for.
Goal
Get the word out for a special message.
Target Audience
New and current prospects.
Optional Promotional methods
Add Google AdWords for a wider reach.
Chapter 6: Promotional Announcement • Page 25 www.idstm.com

26. Typical Timeline
week 1 Hold marketing consultation to discuss announcement, target audience,
messaging and campaign
week 2 Finalize campaign details
Start building lists
Write campaign copy for landing page, email blast and press release
week 3 Review campaign copy
Circulate design for all components
week 4 Go live with landing page and email blast and press release
Commence telemarketing
week 5 – 8 Continue promotions and schedule appointments
Chapter 6: Promotional Announcement • Page 26 www.idstm.com

27. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver announcement and
to determine announcement and messaging direction
strategy
»» Deliver feedback
»» Messaging strategy & copywriting »» If you have a house list, deliver
(press release, email & landing page)
mailing list with name, company,
»» HTML email design & development physical address, email address and
phone number
»» Email blasting services &
management – 4 blasts to all »» Use our promotional email to reach
prospects out to your warm prospects
»» Optimizing press release for search »» Follow-up with registrations
and social media and distribution on
the wire
»» HTML registration page design &
development
»» Telemarketing
Chapter 6: Promotional Announcement • Page 27 www.idstm.com

28. SEND-A-BALL
MEETING
GRABBER

29. send-a-ball
meeting grabber
Need to increase your reach? Get a meeting with your top prospects,
or maybe those prospects who are “stuck,” with an attention-getting,
fully-inflated red ball delivered straight to their desk via US postal
services—with your custom message on it.
The popular “red ball” campaign is a memorable way to invite
prospects to schedule a meeting to learn more about your offering,
register for an event, thank them for business, or inform them about
a new offering or product launch. The message on the ball drives
prospects to a custom landing page for them to register for an
appointment, with the promise of an incentive such as a $20 gift card
from the vendor of your choice for attending a meeting.
To maximize the campaign’s effectiveness, you’ll then reach out to
all prospects with two email invitations and up to three phone calls
to schedule their appointment. This eight week integrated marketing
campaign is a great way to make an impression … and get
the meeting!
Goal
Obtain meetings with your top prospects.
Target Audience
Top 100 prospects in your database.
Chapter 7: Send-A-Ball Meeting Grabber • Page 29 www.idstm.com

30. Typical Timeline
week 1 Hold marketing consultation to discuss messaging
Deliver and review initial drafts of mailer and landing page copy
week 2 Finalize copy and design for direct mailer, email and landing page
Finalize mailing list
Order “Send-a-Ball” direct mailers
week 3 – 4 Ship red balls
week 5 Send first email to prospects not yet registered for an appointment
week 6 Send second email to prospects not yet registered for an appointment
Telemarketing to remaining prospects
week 7 – 8 Host meetings with prospects
Fulfill and deliver gift card incentives
Chapter 7: Send-A-Ball Meeting Grabber • Page 30 www.idstm.com

31. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver messaging direction and
feedback
»» Design & copywriting services for
red balls, landing page and email »» Deliver mailing list with name,
company, physical address, email
»» Procure and deliver Send-A-Ball to address, phone number
grab attention and drive to landing
page »» Confirm scheduled meetings with
interested prospects
»» Create landing page for appointment
setting »» Hold meetings
»» HTML email follow-up to reinforce »» Provide list of prospects attending
message and drive to landing page appointments to receive gift card,
including name, company and
»» Telemarketing of up to three calls address
per person for increased success in
getting appointments
»» Gift card purchase and fulfillment
Chapter 7: Send-A-Ball Meeting Grabber • Page 31 www.idstm.com

32. am e is
,m yn
H ello IONS
PRO MOT
HOW -UPS
E S OW
TRADFOLL
AND

33. trade show promotion
and follow-up
Need to have a presence at your industry trade show? Build your
own, personalized “Trade Show In-a-Box” to make sure you get
people to your booth and follow-up appointments after the show.
Start by letting people know where and when you’ll be at the event via
a multi-touch campaign consisting of telemarketing, email marketing
and direct mail invites. Once you’re at the show, make sure you look
the part with professional banners and signage, datasheets and
marketing collateral, and fun giveaways for visitors at your booth.
Afterward, follow-up with contacts via email and the phone and set
appointments to generate qualified leads ready who are fit for your
pipeline and for the sale.
Goal
Drive prospects to attend your booth at your industry trade show,
look good at the show and follow-up afterward to set appointments.
Target Audience
Prospects on your current list and new prospects to uncover.
Chapter 8: Trade Show Promotions & Follow-Ups • Page 33 www.idstm.com

34. Typical Timeline
week 1 Hold marketing consultation to discuss trade show, target audience, messaging
and campaign
week 2 Finalize campaign details
Start building lists
Write campaign copy, telemarketing script and email blast
Begin writing datasheet
week 3 Review campaign copy
Circulate design for all components
week 4 Go live with email blast
Commence telemarketing
week 5 – 7 Continue promotions
Prepare for trade show
week 8 Trade show
week 9 – 11 Follow-up email
Follow-up telemarketing to set appointments
Chapter 8: Trade Show Promotions & Follow-Ups • Page 34 www.idstm.com

35. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation to »» Deliver messaging direction
determine trade show plan
»» Deliver feedback
»» Messaging strategy & copywriting
»» If you have a house list, deliver
(telemarketing scripts, email,
mailing list with name, company,
datasheet and landing page)
physical address, email address and
»» Telemarketing to invite prospects phone number
to your booth (either from your
list, a new list we can procure or a »» Use our promotional email to reach
out to your warm prospects
combination)
»» HTML email design & development »» Attend the tradeshow and collect
lead information
»» Email blasting services & »» Select your fun giveaway
management – 3 blasts to all
prospects »» Schedule meetings with interested
»» HTML registration page design & prospects that request meetings
development »» Hold meetings
»» Reminder email
»» Datasheet design and printing
»» Fun giveaway printing and delivery
»» Post-event landing page updating
and on-demand management
»» Post-event HTML email management
& blasting services
»» Post-event telemarketing
Chapter 8: Trade Show Promotions & Follow-Ups • Page 35 www.idstm.com

36. 9
BASIC
PROMOTIONAL
PACKAGE

37. basic promotional
package
Need to get the word out? Create a basic platform to use for any
type of announcement, including appointment requests, event
registrations and contests.
Start with a custom landing page for capturing registrations.
Then get the word out with an online press release, sent live on
the newswire and optimized for organic search and social media
for maximum online presence.
Finally, follow up with an HTML email blast and telemarketing to
make sure your message is heard.
Goal
Get the word out for a special message.
Target Audience
New and current prospects.
Chapter 9: Basic Promotional Package • Page 37 www.idstm.com

38. Typical Timeline
week 1 Hold marketing consultation to discuss announcement, target audience,
messaging and campaign
week 2 Finalize campaign details
Start building lists
Write campaign copy for landing page, email blast and press release
week 3 Review campaign copy
Circulate design for all components
week 4 Go live with landing page and email blast and press release
Commence telemarketing
week 5 – 8 Continue promotions
Prepare for trade show
week 9 Campaign debrief
Chapter 9: Basic Promotional Package • Page 38 www.idstm.com

39. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver announcement and
to determine announcement and messaging direction
strategy
»» Deliver feedback
»» Messaging strategy & copywriting »» If you have a house list, deliver
(press release, email & landing page)
mailing list with name, company,
»» HTML email design & development physical address, email address and
phone number
»» Email blasting services &
management – 4 blasts to all »» Use our promotional email to reach
prospects out to your warm prospects
»» Optimizing press release for search »» Follow-up with registrations
and social media and distribution on
the wire
»» HTML registration page design &
development
»» Telemarketing
Chapter 9: Basic Promotional Package • Page 39 www.idstm.com

41. executive appointment
setting
Need to get an appointment with those hard-to-reach executives?
Get their attention with a concise “VITO” (Very Important Top Officer)
letter – a proven technique for getting a message to a top executive
– and to ultimately get them to request an appointment.
Invite them to a custom-designed landing page to fulfill their
request, then follow-up with an email invitation and telemarketing to
reinforce the message and hit your entire list.
Goal
Obtain meetings with those hard-to-reach executives.
Target Audience
Top 100 executive prospects in your database.
Chapter 10: Executive Appointment Setting • Page 41 www.idstm.com

42. Typical Timeline
week 1 Hold marketing consultation to discuss messaging
week 2 Finalize copy and design for letter, landing page and email
Final mailing list due
Go to print
week 3 Go live with landing page and mail piece
week 4 – 6 Send first email to prospects not yet registered for an appointment
Follow-up calls for appointment setting
week 7 – 8 Meetings with prospects
week 9 Campaign debrief
Chapter 10: Executive Appointment Setting • Page 42 www.idstm.com

43. If you’d like to use
our campaign
What Your
we handle Responsibilities
»» One-hour marketing consultation »» Deliver messaging direction and
feedback
»» Design & copywriting services for
VITO letter and landing page »» Deliver mailing list with name,
company, physical address, email
»» Delivery of VITO letter address, phone number
»» Create landing page for appointment »» Schedule meetings with interested
request
prospects that request meetings
»» HTML email follow-up to reinforce »» Hold meetings with prospects
message and drive to landing page
»» Telemarketing of up to three calls
per person for increased success in
getting appointments
Chapter 10: Executive Appointment Setting • Page 43 www.idstm.com

44. 877.675.8303
hello@idstm.com
www.idstm.com
Chapter 10: Executive Appointment Setting • Page 44 www.idstm.com