Pubcon 2013 Las Vegas Session for Sustainable SEO / Algorithm Proofing

1. Sustainable SEO
Presented by:
Scott Polk
Founder - ObsidianEdge

2. Future of SEO
• Predict the Future based on direction
of the web itself (Trends/Investments)
• Evolve, Adapt and Adjust
• Always have a 36 month plan as a living
document

3. Think Forward

4. Think Forward
• Stop chasing the algorithm
• Ask what direction is Google/Bing
moving towards?
• Develop strategies that play to the
FUTURE of the internet!

5. Social Media
• The future is definitely going Social
• Micro-Social Networks built on top of
existing platforms/technologies
• Verified ID Accounts

6. Link Techniques
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Old Techniques are done – just STOP!!
Anchor Text is DYING
Links for Users and Traffic
Relevancy, Relevancy & RELEVANCY!
Use Call to Action (CTA)

7. Link Profile Research
Required!
If you are not doing your homework then
you are not doing your job
RELEVANCY!

8. Optimize Linking Sites
Optimize the sites linking to you

9. Deep Linking
Deep links are more important than ever
Pages Indexed vs Links Ratio
If it’s a page you want people to visit,
then it may be link worthy!

10. Links & Social Signals
• Utilize Social Signals to strengthen
links
• They may not have impact now, but
they will in the future.
• If Google is betting on Google Plus –
then pay attention

11. Scott Polk
Founder/ President
ObsidianEdge Marketing
http://ObsidianEdge.com
@scottpolk
scott@obsidianedge.com