3. Tablet Overview Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011 Pew Research Center reports that 29% of all cell phone owners have downloaded apps 200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores 3
5. Broadening tablet market 20+ mobile-OS tablets in the market Apple, Archos, Motorola, Samsung, etc. 80 Android devices were announced or demoed at CES last month Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc. Almost every phone or screen manufacturer has rumored to be building a tablet 5
16. Where to start Think holistically Take inventory of all your digital assets Incorporate IT and legal in your conversations Consider how tech savvy your customer is Invest in flexible and reusable solutions 16
17. 17 For more information about mobile marketing, please contact: Scott Chapin Mobile Strategist 216-325-1981 scott@circle44mobile.com 17