Presentation made to Cleveland area marketing professionals hosted at Greater Cleveland Partnership offices

1. Making Ideas Move Making Ideas Move 03.29.2011

2. Mobile Marketing is… marketing and communications to customers or constituents on portable devices wherever they may be. Mobile marketing is not about what… it’s about where. Making Ideas Move 03.29.2011

3. The percentage of the US top 1000 brands that have a mobile-friendly website Source: Circle44 Mobile 48% Making Ideas Move 03.29.2011

5. Be mindful of scrolling

6. Include non-Flash alternative content

7. Consider platform specific integration Making Ideas Move 03.29.2011

10. Video/multimedia Making Ideas Move 03.29.2011

11. ESPN The ESPN mobile website delivers a tailored experience to visitors based on their individual phone. ESPN has at least four mobile versions of their website with different layouts and content. Making Ideas Move 03.29.2011

12. St. Jude Medical Center Navigating a hospital campus can be overwhelming. When a visitor is lost, the firs thing he turns to is his phone. Having a mobile-friendly website with maps, phone numbers and other key information delivers great customer service, on the go. Making Ideas Move 03.29.2011

13. Number of apps in the Android Market. (Up from 30K a year ago) Source: Google 150,000 Making Ideas Move 03.29.2011

14. Apps - Many Platforms, Many Rules Today there are many options for mobile apps . Matching your app platform to your customer base is a critical first step towards success. Making Ideas Move 03.29.2011

15. Phones vs. Tablets When it comes to apps, there are many devices to target. The size of the device and how your customers are using it should drive the type of app being built. Making Ideas Move 03.29.2011

16. ???? Making Ideas Move 03.29.2011

18. Games

19. Branded Utility Apps

20. Retail Interaction Making Ideas Move 03.29.2011

21. Charmin The Sit or Squat app has been sponsored by Charmin for several years. This app allows consumers to rate public restrooms and search for the best place to go, when you are on the go. Making Ideas Move 03.29.2011

22. Chipotle The app from Chipotle is a tremendous mix of functionality and design. App users can see the full menu, build and order their burrito or simply find the nearest restaurant. Making Ideas Move 03.29.2011

24. One-on-one sales/catalogs

25. Calculators/configurators. Making Ideas Move 03.29.2011

26. Rockwell Automation From training to sales, Rockwell has embraced the iPad and has developed a suite of apps for direct use by customers, apps enabling the sales team to share the Rockwell story and an app to streamline training to the sales force. Making Ideas Move 03.29.2011

27. 187.87 billion The number of text messages sent by Americans in 2010 Making Ideas Move 03.29.2011

29. Short code aggregators handle all phone carrier connections

30. Campaign response rates have been seen up to 30% Making Ideas Move 03.29.2011

31. My Coke Rewards Coca-Cola is leveraging SMS to deliver reminders and promotions for those participating in the My Coke Rewards program. Regular alerts keep Coke’s brand in front of consumers and can draw dormant users back into the program. Making Ideas Move 03.29.2011

32. Redbox Weekdays are slow movie rental days. To engage registered customers, Redbox offers a free DVD rental each week on their slowest day, Mondays. Making Ideas Move 03.29.2011

33. The percentage of Americans who remember seeing a QR Code Source: Austin & Williams 52% Making Ideas Move 03.29.2011

34. The QR Code QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota. Making Ideas Move 03.29.2011

35. Code vs. Code Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems. QR Code ScanLife EZ Code Microsoft Tag DataMatrix Making Ideas Move 03.29.2011

37. Simplify consumers engagement

38. Give a high-tech feel to publications

39. Free Making Ideas Move 03.29.2011

40. Downtown Cleveland Alliance QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving . Making Ideas Move 03.29.2011

42. Chevrolet

43. Subaru Making Ideas Move 03.29.2011

44. DigiKnow We began including barcodes on our business cards over a year ago. Our cards deliver visitors to a mobile-friendly website where a vCard with our contact information can be downloaded. Making Ideas Move 03.29.2011

45. What’s Next? Other technologies, such as the emerging NFC chips (Near Field Communications), will continue to change how we connect and interact through mobile. Making Ideas Move 03.29.2011

46. Questions? Making Ideas Move 03.29.2011

47. For more information, contact: Scott Chapin Analytics and Mobile Strategist DigiKnow Cleveland & Buenos Aires schapin@digiknow.com 216 325 1981 Making Ideas Move 03.29.2011