Why is demand generation not working for most organizations? Where are enterprise marketers failing with their demand generation efforts?

1. MARKETERS ARE MISSING SEVERAL
IMPORTANT PIECES OF THE PUZZLE.
WHY
DRIVE ENGAGEMENT
AND NURTURE
PROSPECTS WITH
AUTOMATED MARKETING
PASS LEADS THAT MEET
LEAD SCORING CRITERIA
ROUTE QUALIFIED
LEADS TO SALES
HOW IT WORKS
SOMETHING ISN’T WORKING
Qualified Leads Are Not Converting to Sales.
Business buyers spend
56% of the buying
cycle searching for and
engaging with content
and 23% of the time
seeking opinions and
input in conversations
with peers. They
spend only 21% of
the cycle talking
with salespeople.
GBM takes into
account buyer group
dysfunction and helps
marketers mitigate
conflict and gain
consensus.
70% of B2B
marketers currently
create more content
than they did even
a year ago. Much of
that content creation
happens on the fly
without a strategy.
Work to grab attention
and break through B2B
Marketing Clutter
Learn about and
market to customers
using buyer personas.
Strategically
place personalized
content where people
encounter it.
1 2 3
DEMAND
GENERATION
IS FAILING
BEST PRACTICES DEMAND GENERATION
N W.
ON AVERAGE
ONLY
OF MARKETING
QUALIFIED
LEADS CONVERT.3-5%
THAT’S A
95%
-98%
FAILURE RATE.
WHAT EVERYONE IS DOING
THE NEW BUYING
DYNAMIC
GROUP BASED
MARKETING (GBM)
EFFECTIVE
CONTENT
STRATEGY
Empowered buyers
now choose to opt
in rather than get
marketed to.
WITH KERN AS YOUR PARTNER.
NAVIGATE THE TUMULTUOUS WATERS OF
MODERN B2B MARKETING
The group sales
environment is
more complex
than individuals.
Marketing without a
content strategy is
like running on an
empty tank.
ACHIEVE DOUBLE-DIGIT CONVERSION RATES AND
PUT YOURSELF AHEAD OF THE
NEW B2B BUYING DYNAMICS
BY ADOPTING KERN’S BEST-IN-CLASS,
8 PILLARS OF DEMAND GENERATION SYSTEM.
!
Visit: KERNAGENCY.COM