This document provides confidential information about TheFamily company. By accepting this document, the recipient agrees to maintain its confidentiality. Any reproduction, distribution, or use of the information for purposes other than evaluating an investment in TheFamily is prohibited. The document contains information about growth hacking, what it is, who growth hackers are, and what they do. Growth hacking involves skills across many disciplines including psychology, marketing, analytics, and software development. When hiring a growth hacker, companies look for someone who can cover these diverse skills. Effective growth hackers are obsessively focused on growth. The document provides case studies of growth hacking techniques used by Facebook, Airbnb, and Dropbox in their early stages.

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2. Growthhacking
évolutionourévolutionmarketing?
OussamaAmmar

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What is Growth Hacking?
Who is the Growth Hacker?
What this guy does
concretely - case studies

4. This is growth
hacking

5. What is Growth Hacking?
GH looks like a mix of everything:
Psychology, copywriting, digital
marketing, analytics, front-end dev,
back-end dev, anthropology.

6. What is a growth
hacker?
If you wanted to recruit a GH,
what would you look for?(Q/A)

7. Let’s look at Facebook
In their early days the Growth Team
was composed of Chamath
Palihapitiya, Blake Ross, Andy Johns,
Javier Olivan…

8. Let’s look at Facebook
You don’t know these guys?
Let’s look at their skills:
- direct acquisition,
- front-end development & design,
- back-end development,
- data science.

9. So basically if you want to hire a
GH, you are just looking for
someone to cover the full
spectrum of a startup.
!
Inspector gadget x superman?

10. No job description
You can’t tell what a growth hacker should
be like.

11. A growth hacker is just
someone who is
obsessively focused on
growth and only on
growth*
*if you think it’s like the CEO I would
be worried about your your treasury

12. He should be either autonomous on
most matters or/and someone who
could use the core team skills to
ensure the growth

13. What does the growth hacker
do concretely?

14. 1. Let’s go back to facebook
Traction since it was hot.
But they’ve spoted that to activating new user -> 7
mails
PS: what’s your risk of spaming (especially in the
early days?)
+ easier to activate with female

15. 2. AirBnB & Craiglist

16. 2. AirBnB & the
photos
Went from 20 photographers
in the field in 2011 to doing
5,000 shoots per month.

17. 3. Dropbox -
acquisition

18. 3. Dropbox - Referral
PROBLEM:
revenue = $99
CAC = $300
referal : free space for (Acquisition + Activation) ->
– Users sent 2.8 million direct referral invites in April 2010.
– In Sept. 2008 the service had 100,000 registered users.
– In Jan 2010 (15 mos.) the service had 4,000,000.

19. 3. Dropbox - Bonus
Kick ass video full of MEMES
(you have to understand the culture, remember)

20. CONCLUSION