Prepared for the Austin Rocks 2011 advertising conference.

1. Proximity Marketing
Scott Raymond

2. The future is finally here.
Proximity Marketing

3. Agenda
• What’s all this then?
• Will it get me paid?

4. Gowalla 101

5. Gowalla 101

6. Gowalla 101

7. Gowalla 101

8. Gowalla 101

9. Community
• 2.5 million places crowd-sourced on Gowalla
• Over 1 million photos taken on the spot
• Used in 170 countries
• 60% domestic / 40% international

10. Recent Press

11. But why?

12. Greeting Rituals

13. Greeting Rituals

14. Location is fundamental

15. Macroscopes
Helps us see what the aggregation of many small
actions looks like when added together.

18. The Passport
Gowalla is a Passport for
your phone that allows
you to record and share
experiences, photos,
comments, and
recommendations

19. • Share your location in real-time.
• 55% of text messages in the US: “Where are you?”
• Families
• Context-aware to-do list
• Personal records of travels
It’s Useful!

20. Putting it to work

21. 1. Drive Traffic
• Proximity marketing is the
new intention marketing
• Checkin Deals
• Rewards can appear randomly, or
at selected spots
• Hot Spots
• Redeem Online

22. 2. Data & Loyalty
• Acquiring vs. retaining
• Loyalty = Relationship
• Analytics
• Know your customer

23. 3. Awareness & Branding
• Brand Integration
• Word of mouth
• Curated Content
• Highlights
• Virtual Real Estate

24. • Claim your business
• Engage your customers
• Curate content
• Custom check-in message
• Custom Passport stamp
• Reward screens
• Stamp Calendars and City Pages
• Events
How to start

25. Scott Raymond Andy Ellwood
Co-founder & CTO Business Development
sco@gowalla.com andy@gowalla.com
@sco @andyellwood
Contact Us