110715 Social media for effective NFP marketing
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110715 Social media for effective NFP marketing
- 1. Social media for effective marketing Mark Walker, SCIP
- 2. Listening Building Relationships Service Delivery and Development PR and Reputation Management Generating Contacts and Leads Consultation and Engagement Loyalty and Retention Web Traffic and SEO Human Resources Recommendations Brand Awareness
- 3. Communications Income Generation Services
- 6. What on earth is happening?
- 8. There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com
- 11. What is social media?
- 12. Grow bigger ears
- 13. Who Can we Hear?
- 14. The Sellers?
- 15. Or the Buyers?
- 20. Tuning In
- 22. B&H Federation of Disabled People
- 23. B&H Federation of Disabled People
- 24. B&H Federation of Disabled People
- 26. Tweetdeck
- 28. YouTube
- 31. LUNCH
- 37. Be useful http:// www.flickr.com/photos/richevenhouse/2012636456
Notas do Editor
- How to Choose a Database Mark Walker, SCIP, 01273 234049
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don ’ t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don ’ t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “ traditional ” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don ’ t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn ’ t take place the network will very quickly loose its inertia. Consider writing this “ gardening ” role into someone ’ s job description or recognising it as a key organisational task. Don ’ t be concerned if you feel the need to “ pull the plug ” on a communication idea if its not working. As most social media is free or very low cost this shouldn ’ t have a huge impact financially.
- Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don ’ t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “ traditional ” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don ’ t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn ’ t take place the network will very quickly loose its inertia. Consider writing this “ gardening ” role into someone ’ s job description or recognising it as a key organisational task. Don ’ t be concerned if you feel the need to “ pull the plug ” on a communication idea if its not working. As most social media is free or very low cost this shouldn ’ t have a huge impact financially.