These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011

1. Introduction to social media Mark Walker, SCIP Regional ICT Champion for the South East

2. Communications Better Services Fundraising

3. Who uses social media? There are 28.5 Million people on Facebook in UK in Jan 2011 From www.checkfacebook.com

4. A new fundraising challenge What we’re used to One application @ £1,000s What we need to learn 100s of donations @ £10

5. Charity Water

6. Grow bigger ears

7. Who Can we Hear?

8. Tuning in http://www.flickr.com/photos/richevenhouse/2012636456

9. Tweetdeck http://www.flickr.com/photos/richevenhouse/2012636456

10. Be useful http://www.flickr.com/photos/richevenhouse/2012636456

11. amaze Brighton

13. Too Little Time

14. Too Little Direction

15. Evidence

16. Patience

17. Focus

18. Routine

19. MeasurementGetting a Grip

21. Focus on your audience’s needs

22. Use social media as part of a mix

23. Link your overall goals to short term targets

25. Think internet first Low cost, high impact Share your stories Hear other voices Always on Flexible, dynamic

27. Blog: engage the audience, explain yourself

28. Facebook: invite friends, build community

29. Youtube: show who you are, explain yourself

30. LinkedIn: ask questions, share knowledge

33. Measure what you can

34. Do it often

35. Look for patterns

36. Share and learn togetherMeasure and improve http://www.flickr.com/photos/stevenraymondparker/127399509

37. What do you need? Computer/internet Storytelling skills Fundraising skills Technical help Video camera + mic A website or blog Facebook Fan Page YouTube account Twitter account JustGiving account Luck + perseverance…

38. Exercise 2: Plan your own mini-campaign Goals Audience Research Messages Budget Schedule Delivery Measurement

39. Find out more Small steps Work together on a social media policy Not the person with the most Facebook friends Download the Social Media Guide www.ictchampions.org.uk/downloads NCVO Guide to Integrating Social Media http://bit.ly/gOAn7k Download Tweetdeck Spend 30 mins a day doing something

40. What can I do in 30 minutes a day? Use Tweetdeck to listen Plan a mini-campaign Search Facebook and YouTube for ideas Plan a social media policy team session Measure your key data Update your keywords list Edit a video

41. Good luck! This workshop is based on the work of: Mark Walker @scipmark 01273 234049 www.seictchampion.org.uk www.slideshare.net/scipmark