Schrenk PR is a full-service BRAND and LIFESTYLE boutique PR Agency specializing in press and blogger relations, product launches and media placement, copywriting (website and SEO content, press releases, advertorials and any press/blogger queries in English and French), website design, and event planning. For nearly twenty years, we have handled PR projects in many industries including Health and Beauty Aids (HABA), Men's Wear, Fur and Women’s Fashion, Technology, and Real Estate. Some of the brands that we’ve handled include: Arrow Shirts, Balenciaga - Paris, Just For Men, Olivetti, Pirelli Tires, Ralph Lauren and recently we have focused on eco-conscious and health brands, such as Bio-K+ or The Healthy Shopper., We Help Build Brands We analyze and strategically define what makes your product or service unique and communicate it to the right media to build your brand and create top-of-mind awareness for your product or service.

2. Schrenk Communications PR
is a Boutique PR Agency
that offers “Big PR” services
with a personal touch.

3. We analyze and develop
consistent messaging to build
top-of-mind awareness for your brand.

4. Our forte is focused press campaigns
that talk to traditional and social media.

5. Our Mission
Finding innovative, effective and cost-efficient
ways to tell YOUR story is our Mission…
Getting your Product in the News is our
Passion!

6. We’ve handled PR for these Brands
 Arrow Shirts
 Balenciaga
 Just For Men (Hair Colouring)
 Olivetti
 Pirelli Tires
 Ralph Lauren
 Jean Claude Poitras
 Natura World
 Dupont
 Air Canada
 Lisap, Italy
and there’s more!

7. Diane E. Schrenk, President
“Schrenk Communications PR
gets your name in the news. We cut through the noise
and make your message loud and clear…key to
building brand value and success.”

8. Did you know that Media Coverage created with
PR is more credible than ads?
People believe it’s an unsolicited endorsement.
That makes it credible!

9. What makes a PR Program
Successful?
Knowing what journalists want
and giving it to them.
We do that well!

10. Our clients have been covered in the
Home & Lifestyle, Beauty, & Health Press
“Best Deluxe Plush Mattress Pad
Sumptuous All Season comfort
for old or too firm mattresses.
“…Naturlatex Crown mattress is not You might be sceptical as we
only comfortable, but environmentally were about sleeping on a wool
sound too. Filled with virgin sheep pad but it’s an investment in
wool , the mattress’s removable top comfort….”
layer is breathable and wicks away www.naturaworld.com
moisture…” www.naturaworld.com
Winners: Natura Comfort Plus Duvet #
1
“If you have allergies, this ones for you.
The wool filling naturally wards off
allergens and bacteria, and the cover is
made of unbleached cotton, $170-$330
depending on size….”
www.naturaworld.com

11. We’ll Get You Covered!
It doesn’t matter which industry we tackle,
our PR resources make sure we get the media
that’s important to You!

12. We work with media in Quebec, Canada, and the U.S.
It’s not just personal relationships that get you
press coverage.
It’s knowing how to tell your story –
and that’s our specialty.

13. It’s All About Covers
Our clients have been “covered” in all of
these magazines and more…

14. It’s getting Editors to endorse
Your Product
“My Natura Wool Mattress Pad. What a difference it has
made to my tired old mattress.”
- Lisa McGee, Editor of House Beautiful Magazine
You can’t get better credibility than that!

15. Tina Cleaver –
Manager, Client Services
What We Believe
“Press coverage is not a hit or miss affair.
It’s not just an occasional article or interview.
You need an organized media campaign to
build value for your brand!”

16. It’s about on-going Media Coverage
“… Natura’s wool bedding makes
a good choice for those with dust
mite allergies. “Dust mites need
moisture to survive – wool
bedding wicks away moisture,”
says Rossdeutscher of Natura
World….” www.naturaworld.com
“…Anything that guarantees
an end to tossing & turning
in bed is worth trying.
When put to the test by
Home & Country Staffers,
Natura’s Wool Duvet stood
“…Eco-friendly Essentia
BEDDING: “…Wool is up to the test…”
mattresses are made with
ideal for bedding, such as www.naturaworld.com
natural latex and without
this duvet by Natura World
toxic chemicals and they
because it resists moisture.
repel dust mites…”
Queen $385.00…”
www.myessentia.com
www.naturaworld.com

17. Strategically Placed!
…”With these bio-best picks you
can go to sleep knowing that what
lies between you and the mattress
“…Go Green in the bedroom and is nothing but natural…”
create a healthier sleep environment “#1 – Regulating – Too hot? Too
with all-natural Canadian-made cold? Organic wool wicks away
bedding such as Natura Organic excess moisture for a restful
Smart Wool Duvet, Mattress Topper, sleep…”
Pillows and a latex mattress…” www.naturaworld.com
www.naturaworld.com

18. Essentia
“New & Noteworthy…
All-natural sleep aid”
www.myessentia.com
“…I’ll try just about anything in
my quest for truly restful sleep.
I finally found my nirvana in a
cozy, wool pillow mattress pad
from Natura etc…” – Lisa Tant,
Editor of Chatelaine
www.naturaworld.com
“…Natura pillows’ Smart Wool
filling naturally reduces
moisture which dust mites
thrive on…”
www.naturaworld.com

19. Schrenk Communications arranged a ”Jason Wright, chargé du
four-page feature for clients Natura marketing pour Essentia,
ajoute que les personnes
World and Essentia. Interview done in
allergiques aux acariens
French by Schrenk Communications on devraient éviter les ressorts,
behalf of Natura World. car la poussière s’y
accumule. ”
www.myessentia.com
…”Matelas et articles de
literie Natura en laine
nettoyée et désinfectée avec
des savons végétaux…c’est
chaud et c’est beau!...”
www.naturaworld.com
Photo of Essentia bed with
purchase information”
www.myessentia.com

20. “…Natura’s fluffy duvet is always the perfect
temperature and the mattress pad cut down my
tossing and turning …the best part was the
cotton covered wool pillow that not only wicked
away moisture and improved morning puffy eyes
and sniffles but has rid me of bed-head
forever….” - Sara Marrett, Editor of Flare
Magazine www.naturaworld.com
“…Natura World offers a variety
of 100% organic bedding and
mattresses to help keep you
and your loved ones healthy
and happy…you can sleep
soundly knowing you’re playing
a part to conserve the
environment…”
www.naturaworld.com
“…EQ3 and Natura - an
irresistible fusion and earth savvy
choice that’s big on comfort…”
www.naturaworld.com

21. “…Natura Sleep
Envelope method a
remedy to a balanced
sleep for your baby…”
www.naturaworld.com
“The reality is that the body excretes
moisture that measures in the
amount of a bottle of water every
night, says president of Natura
World, Ralph Rossdeutcher. “This
effects the humidity factor in your
bed tremendously causing tossing
and turning…” “…Allergic living – filled with
www.naturaworld.com patented Smart Wool, this bedding
naturally absorbs and causes
moisture to evaporate before it has
a chance to create the damp
environment that dust mites love…”
www.naturaworld.com

22. “…Pour un meilleur
sommeil….Vous souffrez de
troubles du sommeil? Vous
éternuez constamment et avez
développé différents
allergies…”
www.naturaworld.com
Natura World – www.naturaworld.com
“…Get a peaceful rest with a dreamy
duvet from 186.00 and aloe dream mate
pillow 54.00 proceeds benefit faith-based
drug and alcohol rehab program in 82
programs… www.teenchallenge.com …”

23. Forget about counting sheep. These
500 thread count bamboo sheets will
put you to sleep in no time. Made
from 100% bamboo rayon, this
bedding will make you feel like you’re
in a luxury hotel……..”
www.sweetdreamsbamboo.com
“…Buttery soft and silky smooth to the touch.
Bamboo sheets keep you comfortably cool in
summer and snugly warm in winter, making “Nuits blanc: Oubliez l’dée de
them great for pregnant women or women who compter les moutons. Ces draps
experience hot flashes. Also, bamboo bed en fibre de bamboo de 500 fils vous
sheets don’t absorb moisture, they naturally plongeront dans le sommeil le
wick it away so your bedding stays dry and temps de le dire…“
allergen free…” www.sweetdreamsbamboo.com
www.sweetdreamsbamboo.com

24. www.thedailygreen.com www.wishlistworthy.com
“…Sweet Dreams Bamboo…the
bride and groom will sleep like All the best products for the home, garden, pets, and beyond!
royalty on these amazingly soft
sheets…a marriage of eco-friendly Sweet Dreams Bamboo
& elegant…” I have written before about how much I love
bamboo fabric, and so I was really excited to
www.sweetdreamsbamboo.com have the chance to try out a sheet set from
Sweet Dreams Bamboo. These are high
thread count (500), luxury sheets! They are
the softest thing we have ever had on our
bed. What a great way to sleep, and now that
we are totally spoiled it would be hard to use
anything else. But it’s not just the great way
that they feel and look, there is a lot more to
“I was so excitedshould choosesheetbedding.
why you to try a bamboo
set from Sweet Dreams Bamboo.
The sheet sets are made from 100% Natural
These high thread count (500) choice
rayon of bamboo. Bamboo is a great
for fabric because it is hypoallergenic and
antibacterial. Of course it is also luxury sheets arecan be grown so quickly, making it
a great choice since bamboo the softest thing
a great eco-friendly option. We loved the touch and feel of the sheets and especially on the
pillowcases. There is nothing like a nice, soft, had ever had on our on. Our sheet
that we breathable fabric to rest your head
set is a gorgeous natural creamy color, but they offer 4 colors to match your own personal taste
and style. bed…..”
www.sweetdreamsbamboo.com
The set comes with a fitted sheet, top sheet, and two pillowcases. The fitted sheet has 17″
pockets, which is great for those of us with pillow top or other styles of thick mattresses. I also
really loved that the fitted sheet has an elastic all the way around, not just on the ends. This
makes it fit so much better, and of course, makes it a lot easier to put on the bed.
Sweet Dreams Bamboo offers 500 thread count sheets available in twin, double (full), queen and
king. They also have 320 thread count sheets that are available in the same bed sizes. In addition
to sheet sets they also have other bamboo products like duvet covers, and baby sleeping sacks.
If you love your sheets to look gorgeous, while also allowing you to sleep in comfort, while also
being kind to the environment, then you will love the 500 thread count sheet set from Sweet
Dreams Bamboo! Very wish list worthy indeed.
“If you Sweet Dreams Bamboo for providing the sample for review.
Thanks to love your sheets to look gorgeous,
while also allowing you to sleep in comfort,
and being kind to the environment, you will
love the 500 thread count sheet set from
Sweet Dreams Bamboo! Very wish list worthy
indeed…”
www.sweetdreamsbamboo.com
Canadian Living’s Guide to
organic and eco-friendly
bedding.
www.naturaworld.com

25. Our Events make it into the News too!
The Beach was chosen for Essentia’s first store because
it embodied the healthy living, eco-friendliness and
community values integral to the brand.
VIP guests including local MNA, MP and Toronto City
Councillor did the official ribbon cutting.
Guests listened to Juno award winning Jazz guitarist
Michael Occhipinti and nibbled on delightful canapés all
against the sparling white stylishly minimalistic
background
“Essentia introduces one of the first natural
memory-foam adjustable beds that’s energy
efficient…. Essentia has recently opened its
flagship store in Torono’s Beach
community….” www.myessentia.com

26. Eco-Friendly & Green Living Blog
“Le québecois Jack Dell’Accio veut remédier
au fait que de nombreux produits toxiques
émanent des matelas…Essentia a mis au
point une mousse mémoire 100% naturelle…
Les produits pétroliers habituels y ont été
I got my new Essentia latex mattress on Tuesday, and I’m simply loving it so far! It’s natural memory foam and compared to my old spring mattress, it remplacés par de latex, de l’eau, des huiles
feels like sleeping on thick gel, if you can imagine that. It basically moulds to your shape, in the most comfortable way imaginable. I’d heard that it takes
some time to get used to memory foam, but that hasn’t been my experience at all. It’s like a cosy cocoon, in a non-cloying, non-warm way (it is summer essentielles biologiques et des extraits de
after all!).
plantes…” www.myessentia.com
The mattress is great because:
• it’s made of natural latex, which doesn’t off gas
• it’s glue- and adhesive-free
• it’s entirely biodegradable
• dust mites can’t live in it, so it’s great for anyone with allergies or who suffers from asthma
• if you’re allergic to latex, the processing of the latex destroys the proteins you’re allergic to, so no worries!
“I got my new Essentia latex mattress and
• the unbleached organic cotton cover is made with organic dyes and is removable for cleaning
• it’s green – and how happy that makes me!!
I’m simply loving it so far! It’s natural memory
How much greener could this all-Canadian company be?
• each mattress is hand made, with the liquid latex poured into a mould and cured, so minimal waste is produced
foam and compared to my old spring
• Essentia’s website is stored on a windpowered server
• Essentia is a member of 1% for the Planet, an organization that funds green initiatives worldwide
mattress, it feels like sleeping on thick gel…it
• until Mar. 5, 2010, owners of hybrid and electric vehicles get a 20% discount on all Essentia sleep products. Woohoo!
“Essentia introduces the
basically moulds to your shape, in the most
The mattresses are available online, but if you live near the factory/showroom, which is just outside Montreal, you can try them out in person there, and
now there’s also a brand-new store in Toronto, so if you live there, check it out! Flex Drive, its natural
comfortable way imaginable. That hasn’t
Available at: http://www.myessentia.com/ West Laval, Que, memory foam adjustable
888-764-4116; Toronto, 647-348-0321; Costco (Pureexperience at all. It’s like a cosy
been my and Classic 8 models)
Price: from $1,299 bed that’s energy
cocoon, in a non-cloying, non-warm way…”
efficient too…”
www.myessentia.com
www.myessentia.com

27. “…The Sculture Collection of products
contain an anti-humidity agent that
keeps hair static free and healthy
looking. The exclusive technology
developed by Lisap Research
Laboratories is called B-6 Technology
and uses six elements to beautify hair…”
www.lisap.ca
“…Plump up thin hair with
“…Lisap Top Care Repair
Lisap’s Top Care for Fine
Intensive Hair Repair Mask
Hair Volumizing Bath
deep conditions and nourishes
Shampoo, Volume Mousse
the hair cuticle to repair and
& Body Building
restructure…www.lisap.ca “
Hairspray…”
www.lisap.ca
We’ve also gotten covered
in Hair Care…

28. “…Lisap Top Care
Repair- a product line
from Italy that`s new to
Canada-contains
moisturizing bamboo
extracts…” www.lisap.ca
“…It’s also important to use the
right products for ‘at home care’ …
Wash your hair with warm to cold
water – not hot,” says Lisap Milan’s
Robert Baggio. Heat limits…”
www.lisap.ca
In Print and
On-line

29. Can AM Care and Glucose products
Re-positioned Glucose tablets, a
Diabetic product into the competitive
energy drink/bar market. Talked with
trade and consumer magazines
“letting them know about this tasty little
tablet with a big energy punch!” Also
did sampling tastings at major
marathons in the US.
In the Athletic Market!

30. “The new Ogilvy Half Pad uses
memory foam to mould to the horse’s
back, eliminating pressure points from
the saddle. The exclusive V-shape
design allows it to fit perfectly at the
withers removing irritants from the
horse’s neck area….”
“…Ogilvy Half Pads can be customized by
colour and trim as well as choice of
coloured embroidery. The new Ogilvy
Half Pad not only increases comfort for
your horse, but is customizable so every
rider can have a half pad that is unique…”
www.ogilvyequestrian.com
In the Equestrian Industry…
In Magazines

31. Ogilvy to Unveil Customized Half Pad New Products and Industry Press Releases
California Riding Magazine • June, 2010 Industry News Customized Half Pad Perfect Choice – Unique Benefits for Horse and Rider
(4/29/2010)
Ogilvy Equestrian 25 Jun 2010, 12:03 PM
Customized Half Pad offers
unique benefits for horse and rider. Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in Canada
FOR MORE INFORMATION contact:
and the U.S.
Schrenk Communications
Diane Schrenk or Tina Cleaver
After several years of product testing with Olympian Jill Henselwood, and market 514.931.1526 or 1.866.624.4460
testing in Eastern Canada, the company said response to the Canadian-made
Ogilvy Half Pad has been extremely positive. FOR IMMEDIATE RELEASE
Montreal, Monday, June 21, 2010. Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in
The new pad uses memory foam to mold to the horse’s back, eliminating
Canada and the U.S. After several years of product testing with Olympian Jill Henselwood, and market testing in
pressure points from the saddle. The exclusive V-shape design allows it to fit
Eastern Canada, the response to the Canadian made Ogilvy Half Pad has been extremely positive -- good news for
perfectly at the withers removing irritants from the horse’s neck area, the
designer Jackie Morin Ogilvy. With more than 30 years of equestrian experience, Jackie has a lot to say about
company said.
design and comfort issues for both horse and rider. The Ogilvy Half Pad is the latest result of this expertise.
The pad is made from the finest and most technologically advanced materials, The new Ogilvy Half Pad uses memory foam to mould
Ogilvy Equestrian introduces its unique handcrafted half pad in Canada and the U.S. After several years of
product testing with Olympian Jill Henselwood, and market testing in Eastern Canada, the response to the like those used by professional athletes, to ensure breathability and performance. to the horse’s back, eliminating pressure points from
Canadian-made Ogilvy Half Pad has been extremely positive—good news for designer Jackie Morin Ogilvy. With
more than 30 years of equestrian experience, Jackie has a lot to say about design and comfort issues for both
the saddle. The exclusive V-shape design allows it to
horse and rider. The Ogilvy Half Pad is the latest result of this expertise. Ogilvy also offers riders another unique benefit in that each pad can be fit perfectly at the withers removing irritants from the
The new Ogilvy Half Pad uses memory foam to mold to the horse’s back, eliminating pressure points from the
customized. There’s a wide selection of colors to choose from with various types horse’s neck area. The pad is made from the finest and
saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s of coordinating trim for the edging on the pad as well as the option of most technologically advanced materials, like those
neck area. The pad is made from the finest and most technologically advanced materials, like those used by
professional athletes, to ensure the pad’s breathability and performance. Fine design, comfort and craftsmanship embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting used by professional athletes, to ensure the pad’s
have become synonymous with Ogilvy’s equestrian products. Olympic athletes like Ian Millar and Eric Lamaze as
well as many other Grand Prix riders, including Yann Candele, Beth Underhill and Nick Skelton, are all touting the
color. breathability and performance. Fine design, comfort
benefits of the new Ogilvy Half Pad. and craftsmanship have become synonymous with
“Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’s The Ogilvy Half Pads will be sold at Dover Saddlery and finer tack shops as well Ogilvy’s equestrian products. Olympic athletes like
not just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that we
use transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,” she
as on Ogilvy Equestrian’s website. Ian Millar and Eric Lamaze as well as many other
explains. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” in precisely Grand Prix riders, including Yann Candele, Beth
the areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse and saddle, so the
saddle sits snugly. The interior of the half pad is constructed using two membranes that slide against each other Underhill, and Nick Skelton, are all touting the benefits
transferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pump that expands
www.tackntogs.com of the new Ogilvy Half Pad.
and contracts, creating airflow and providing superior shock absorption. For the underside of the pad, Ogilvy uses
a high performance micro-fleece that follows the movement of the horse and increases the pad’s stability.
Comfortable & Customizable Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’s
Ogilvy offers riders another unique benefit. Each pad can be customized. There’s a wide selection of colors to
not just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that we
choose from with various types of coordinating trim for the edging on the pad as well as the option of use transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,”
embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting color. “The customization of our
half pads really makes them a pad you can call your own,” jokes Jackie. “I find that riders who’ve tested our pads she explained. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” in
really appreciate this very fashion forward and elegant look,” she adds. Ogilvy also offers a more classic collection precisely the areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse and
for dressage riders who prefer a more conservative pad or blanket. They too can have their pads and blankets
customized with their initials. saddle, so the saddle sits snugly. The interior of the half pad is constructed using two membranes that slide against
The addition of the new half pad to the Ogilvy collection is another testament to Ogilvy’s commitment to providing each other transferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pump
the best products for both rider and horse. The Ogilvy Half Pads are for sale at Dover Saddlery and at finer tack that expands and contracts, creating an air flow and providing superior shock absorption. For the underside of the
shops as well as on the Ogilvy Equestrian website at http://www.ogilvyequestrian.com/.
pad, Ogilvy uses a high performance micro-fleece that follows the movement of the horse and increases the pad’s
Ogilvy Equestrian Inc. of Montreal is committed to providing both professional and amateur riders with equestrian
products that offer the ultimate in comfort and design. It is also dedicated to researching the latest materials used
stability.
by professional athletes and adapting them to its equestrian products to ensure that all of its products provide
maximum comfort and performance. The exclusive collection of handcrafted Ogilvy products includes half pads,
saddle pads, coolers and blankets and has become increasingly essential for the discerning rider. Ogilvy
Equestrian is committed to using recyclable materials that respect the environment.
Press release provided by Schrenk Communications.
”…The pad is made from the finest and
most technologically advanced materials,
like those used by professional athletes,
to ensure the pad’s breathability and
performance. Fine design, comfort and
craftsmanship have become
synonymous with Ogilvy’s equestrian
products…” www.ogilvyequestrian.com
On equestrian websites and
in Newspapers too

32. “…The lens is the only panoramic imaging
lens that can be added to existing standard
analog and IP video surveillance systems,
with the ability to survey an entire aread with
360 degree coverage, no blind spots and no
viewing downtime…” www.immervision.com
Let’s Not Forget
New Technologies

33. in the U.S.

34. “…360 degree lens – Panomorph
IMV1-1/3 lens panoramic imaging lens
can be added to existing standard
analog and IP-video surveillance
systems…in addition, the coverage
area is free of blind spots and does not
have viewing downtime or require an
investment in additional equipment…”
www.immervision.com
and in the U.K. too

35. It Doesn’t Matter What Market –
We target the most important media
to make sure that your product
Is always in the News!

36. What Else Can We do for You?
 Press Campaigns: On-line, Magazine, Newspaper, Radio & TV
 Strategic Thinking & Tactic Development
 Implementation of Targeted Social Media and E-mail Campaigns
 Website Development, Copywriting and Translation (English & French)
 New Product Launches and Press Conferences

37. Need a New Website or a Makeover?
We do it all…in English and French.
www.spascasa.com

38. www.lisap.ca

39. www.athineliaproducts.com

40. www.tzonekitchener.com

41. What do the Experts say?
According to Advertising Age,
if your brand can’t generate PR value –
it won’t last in the market.
It’s PR First!

42. Microsoft’s Bill Gates said…
"If I only had two dollars left,
I would spend one dollar on PR."
That’s about the best endorsement PR can get!

43. We Get the Press
to make Your Brand succeed.
Let’s work together and get the Press talking
about Your Brand!

44. Let Schrenk Communications
Cut Through the Noise
and make your message
Loud & Clear!