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Facebook Fanpage Optimization Webinar Training

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Schipul - The Web Marketing Company
Schipul - The Web Marketing Company

Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website? Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results. Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include: Graphic design for Facebook success (no arts degree required) - - Facebook page tabs essentials -- Streamlining your Facebook content - to connect or not to connect, we can help -- How to schedule and strategize Facebook fanpage content -- Wrangling multiple page administrators

EducaçãoTecnologiaNegócios
1 de 53
Fanpage Optimization JJ Lassberg Schipul - The Web Marketing Company [email_address]
What we will cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
It’s Not the Social Media Gadgets
It’s the Social Engagement
Storytelling… Makes the Emotional Connection
Average user is connected to 80 community pages, groups and events http://www.flickr.com/photos/16151021@N00/4260490207/ Grow Your Base, 600+ Million, Engage Fans
http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
HOW TO USE
Building Relationships
Promoting a Product
Strong Brand Impressions
Customer Service
BEST OF
Facebook.com/skittles
Facebook.com/mercedesbenzusa
Facebook.com/Schedulicity
Facebook.com/burtsbees
POLICY
[object Object],[object Object],[object Object],[object Object],Facebook Policy… What Does It Say?
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Pages: Things to Note
GRAPHIC DESIGN
Dimensions
Branding: Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Attention
Creatively Use the Space
Creatively Use the Space: Use Photos Too…
CUSTOM TABS
Tabs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Matters! ,[object Object],[object Object],[object Object],[object Object],[object Object]
NO MORE FBML
Facebook.com/Developer
Create An App
Name It
Brand It
Build It
Build It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Add It – Step 1
Add It – Step 2
CONTENT
Engage with Fans
Timely Response
Share Content
Say Thanks & Promote Others
Diffuse and Direct
SCHEDULE
Schedule With HootSuite
Schedule With HootSuite: But Don’t Forget it
STRATEGY
Success! ,[object Object],[object Object],[object Object],[object Object]
Multiple Admins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING TAKE-AWAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JJ Lassberg, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Blog: jjlassberg.com Facebook: jjlassberg Twitter: jjlassberg Flickr: jjlassberg Tumblr: jjlassberg

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