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Content Management
     Systems
 Which one is right for you?
So what is a CMS?

And why is it relevant to me?
• Content Management System (CMS)
  – A software application used to upload, edit,
    and manage content displayed on a website. A
    content management system can perform a variety of
    different tasks for a website including regulating when
    content is displayed, how many times the content is
    shown to a specific user, and managing how the
    content connects or interacts with other elements of
    the website. This software also enables
    less technical individuals to manage content on a
    website easily without having an
    extensive coding background.
So what are the benefits of a
           CMS?
    And how would it benefit my
            business?
Gives you the
ability to add
  and edit
   content
without prior
knowledge of
   coding!
Quick Recap:

– Saves you time
– Easily update your website without having
  to be a developer or know html
– Dynamic and real – time content
– Rich media
– Search Engine Optimization
Schipul’s Motto

“Ease of use changes behavior”
• Today we will be focusing on just 2:

1. WordPress: Used for websites with basic content
   updates like posts, pages and basic categorization;
   easily integrated

2. Tendenci: Best for organization and B2B websites
   that can utilize out-of-the-box functionality and
   modules; custom plug-ins available
• What is open source?
  – Open – source: A main principle and practice of
    open-source software development is peer
    production by bartering and collaboration, with
    the end-product, source-material and
    documentation available at no cost to the
    public. – Wikipedia

• WordPress and Tendenci are both open source
• Open source allows you to host your website
  elsewhere
• It also leaves the chance for outside
  development:
  – Plugins
  – Add ons
  – 3rd party editing
• *Overall more flexibility
• Used for websites with basic content updates
  like posts, pages and basic categorization;
  easily integrated
• GoDaddy’s One Click Install




 http://www.ehow.com/how_4791402_install-wordpress-
 godaddy-hosting-account.html
• Use WordPress to power your website and
  blog without having to setup two different
  websites




 www.stetsonassociates.com   www.stetsonassociates.com/blog
• Thousands of template options out there, for
  example:
  – Themeforest – www.themeforest.net
  – Woothemes – www.woothemes.com
• Extended functionality and access to over
  18,000 plug-ins
Stores Rotator




                  Shopping Cart
Blog
• Limited customization to plug-ins

• Installing plug-ins will require a developer at
  some point

• Permission levels are limited

• Open-source is free, if you have the skill set
• Best for organization and B2B websites that
  can utilize out-of-the-box functionality and
  modules; custom plug-ins available
• Originally designed for Nonprofits
• The goal of Software as a Service is to lower
  cost

• Software that brings in more revenue for
  organizations

• Hosted on the cloud (Amazon)
• Core Modules
www.schipul.com/events
www.prsahouston.org/jobs
www.culintro.com/photos
www.discoverygreen.com
www.houstontech.org/directories
www.milleroutdoortheatre.com/news
www.thinkla.org/membership/types
• Campaign Monitor




                     www.campaignmonitor.com
www.thinkla.org/videos
• Flexible framework allows for custom plug-ins
  at a competitive cost
  – Ex. Staff
  – Ex. Architecture
  – Ex. Projects
www.schipul.com/staff
• Limited flexibility in hosting options during
  development
• Higher security
• Smaller community of developers
• Working with the actual developers of the
  software
• Custom plugins
  available
•   Budgets vary
•   Dependent on CMS
•   Dependent on complexity of your website
•   Ex. Schipul’s price range
1. What do I want my website to do? It’s all about the
   functionality and complexity of your website

2. Where do you want your website hosted?

3. What is your timeline?

4. Who will be updating my website(s) and how many
   will need access?

5. What is your budget?

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Choosing the Right CMS for Your Business & How Tendenci Can Generate More Revenue

  • 1. Content Management Systems Which one is right for you?
  • 2. So what is a CMS? And why is it relevant to me?
  • 3. • Content Management System (CMS) – A software application used to upload, edit, and manage content displayed on a website. A content management system can perform a variety of different tasks for a website including regulating when content is displayed, how many times the content is shown to a specific user, and managing how the content connects or interacts with other elements of the website. This software also enables less technical individuals to manage content on a website easily without having an extensive coding background.
  • 4.
  • 5. So what are the benefits of a CMS? And how would it benefit my business?
  • 6. Gives you the ability to add and edit content without prior knowledge of coding!
  • 7.
  • 8.
  • 9.
  • 10. Quick Recap: – Saves you time – Easily update your website without having to be a developer or know html – Dynamic and real – time content – Rich media – Search Engine Optimization
  • 11. Schipul’s Motto “Ease of use changes behavior”
  • 12. • Today we will be focusing on just 2: 1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated 2. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
  • 13. • What is open source? – Open – source: A main principle and practice of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. – Wikipedia • WordPress and Tendenci are both open source
  • 14. • Open source allows you to host your website elsewhere • It also leaves the chance for outside development: – Plugins – Add ons – 3rd party editing • *Overall more flexibility
  • 15. • Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
  • 16. • GoDaddy’s One Click Install http://www.ehow.com/how_4791402_install-wordpress- godaddy-hosting-account.html
  • 17. • Use WordPress to power your website and blog without having to setup two different websites www.stetsonassociates.com www.stetsonassociates.com/blog
  • 18. • Thousands of template options out there, for example: – Themeforest – www.themeforest.net – Woothemes – www.woothemes.com
  • 19. • Extended functionality and access to over 18,000 plug-ins
  • 20.
  • 21.
  • 22. Stores Rotator Shopping Cart Blog
  • 23. • Limited customization to plug-ins • Installing plug-ins will require a developer at some point • Permission levels are limited • Open-source is free, if you have the skill set
  • 24. • Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available • Originally designed for Nonprofits
  • 25. • The goal of Software as a Service is to lower cost • Software that brings in more revenue for organizations • Hosted on the cloud (Amazon)
  • 34. • Campaign Monitor www.campaignmonitor.com
  • 36. • Flexible framework allows for custom plug-ins at a competitive cost – Ex. Staff – Ex. Architecture – Ex. Projects
  • 38. • Limited flexibility in hosting options during development • Higher security • Smaller community of developers • Working with the actual developers of the software • Custom plugins available
  • 39. Budgets vary • Dependent on CMS • Dependent on complexity of your website • Ex. Schipul’s price range
  • 40. 1. What do I want my website to do? It’s all about the functionality and complexity of your website 2. Where do you want your website hosted? 3. What is your timeline? 4. Who will be updating my website(s) and how many will need access? 5. What is your budget?