3. Long-term Goals
● Use your social platform to build
relationships with quality sites
● Use blog comments to encourage
future link building
● Improve your link building rate of
success
4. Building The Relationship
● While relationship building is not
always necessary to build a link,
it is an option that should always
be considered
● It will build trust with other sites
● It will build a network of
professionals and bloggers
around your website
6. Your Social Networks Create
● Constant stream of contact
with customers
● Encouragement for repeat
business
● A platform for reaching out
to other sites
7. Who Should I Use This Technique
With?
● Webmasters who have very active social
accounts
– They post around 5 or more times a day
– They respond to other users posts or tweets
● Always reach out on the network they use most
8. Finding a Webmaster on Social
● When looking at sites to build relationships with
keep an eye out for these symbols
● These will point you to a websites social
accounts
9. What to do?
● Twitter:
– Follow them
– Re-tweet interesting posts
– Send one or two @ messages
● Facebook & Google+:
– Friend them
– Comment on their posts
– Share their posts
– Post on their wall
10. Be Patient
● Wait at least a week before you reach out to
build a link
● Reach out using email or a privet message
● If they don't respond:
– Continue to be active
– Wait two or three weeks
– Reach out again using email
12. Be Consistent
● You don't need to post, tweet or message
frequently but you do need to consistently
● Set aside at least 15 min, 2-3 times per week
for social networking
13. Respond
● When someone messages you always respond
14. Why Update Social Networks
● Evidence of active presence online
● No updates says, “I don't care”
● Without consistent update's, reaching will
appear to be spam
If you don't how to use your social network schedule a 30 min training
appointment with your social tech
16. Building a Relationship
● An alternative approach to using social media
● Commenting is simple and effective
17. Who Should I Use This Technique
With?
● Bloggers who write quality content
● Bloggers who don't actively use social media
● Bloggers who don't post contact info
18. How to Comment
● Always comment on the topic they have written
● Share your opinion or your point of view
● Never put a link inside a comment
● Don't ask for anything with these comments
– Except as a last resort when no contact info or
social network is available.
19. Your Goal
● Make them aware
of you as a reader
first and a website
owner second
20. Reaching Out
● After posting 3-5 relevant comments to their
blog over the course of 2+ weeks it's time to
reach out
● Send them the link building email using one of
the tactics discussed in future parts of this
series
23. Whichever Method You Choose, It
All Comes Down to Communication
● When reaching for the final link building email,
be clear and direct
● Don't try to cloak the fact that you are building
links, instead make it look mutually beneficial
● You don't need to “sell” them on the link
24. Which Method Should You Use?
● All these different forms of contact are at your
disposal
● It's up to you to figure out the best tactic when
reaching out
● If they have a nice contact page use email
● If they have active social networks use those
● If they interact with their commenter's then
leave comments
25. Gook Luck
● Slide show by Cody Barrus-
cody.barrus@visible.net
● Visible.net
