This document provides tips and strategies for using LinkedIn successfully for business purposes. It outlines the three main ingredients for LinkedIn success as creating an account, growing your network, and engaging on the platform. For each ingredient, it lists specific actions you can take such as building out your profile with a photo, keywords, and recommendations; growing your network by connecting with colleagues and searching for new contacts; and engaging by posting content like articles, events and answering questions. The overall message is that commitment to consistently using these strategies over time will help you achieve your LinkedIn goals.

1. LinkedIn For Business Sandy Blanquera CEO & Founder Social Boomerang

2. Every great accomplishment starts with the decision to try.

3. You get out what you put in.Low effort High effortLow quality High qualityInconsistent Consistency

4. 3 Ingredients for Social Media Success Create Account Grow Network Engage

5. Create Account

6. Create Account Adoption Build Brand Build Profile

7. Adoption LinkedIn not just a static resume Your network - an asset Prospecting, sales, clients Marketing, branding Posting jobs Finding jobs Discoverable through millions of searches on search engines and LinkedIn

8. Adoption Tip Want to understand LinkedIn’s value? Ask these people how they use LinkedIn: Sales person Recruiter LION Influencer/Networker Social media person Commit to try one new practice

9. Build Brand Make your profile “magnetic” White papers Case Studies Slideshares Keywords Photo Accurate and appropriate Information Recommendations

10. Build Brand Tip Ask a couple friends or marketing friend for opinion Ask yourself, “what would I expect to see” Ask yourself, “what will people search for” Use expert for photo, logo, etc.

11. Build Profile Make snapshot count Summary – about you or business? Use keywords to improve searchability In Current – list boards, clients & job title Integrate websites and social media links Create pretty URL Establish settings for security Get recommendations

12. Build Profile Tips Use profile gauge Review profiles of others in your field Spend time preparing content

13. Grow Your Network

14. Grow Your Network Upload contacts from address books Search for people based on work, college Explore LinkedIn suggestions Look at your connection’s networks Connect to groups and search LinkedIn suggestion tool

15. Grow Your Network Tips Save searches for ongoing use Upload LinkedIn Outlook toolbar Connect to dashboard weekly Use Grab tool Actively add new network contacts weekly

16. Engage

17. Engage Add Applications Create Events & share Add blog Send a slideshare Ask and answer questions Ask for advice Join and contribute to groups

18. Engage Tips Quality and Consistency Check updates on home page regularly Find reasons to send a note

19. Add each ingredient for LinkedIn success. Create Account Grow Network Engage

20. Work consistently and you reach your goal.