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Out With Old Social Media In With New Operational Shifts

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Sandy Blanquera
Sandy Blanquera
NegóciosTurismo
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Out With the Old In With the New! Operational Shifts From Social Media 9/2/09
Ed Billmaier – 15 Years Sr. Director, Relationship & Interactive Marketing Over $3 B sales per year
We Have Very Passionate Consumers!
Passionate About Gardening and Lawn Care
And Passionate About Other Things… With waaaay too much time on their hands…
Social media offers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scotts is Pursuing Social Media on 4 Fronts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media section of the site
Connect
Forums ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Photo Sharing ,[object Object],[object Object]
Ratings and Reviews ,[object Object],[object Object],[object Object]
facebook ,[object Object],[object Object]
Consumer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passive Service - Twitter ,[object Object],[object Object],[object Object]
Active Service - Amazon ,[object Object],[object Object],[object Object]

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