Personal branding involves defining who you are, what you do, and how you do it in order to stand out from others. It is important for becoming an expert in your field, advancing your career, and building your professional network. To effectively build your personal brand, you need to increase your brand's visibility through social media by creating targeted, high-quality content that cuts through the noise and resonates with your target audience across multiple online channels. The strength of your personal brand depends on factors such as the size and engagement of your social network as well as your reputation.

1. Branding Yourself in a Noisy World Sandy Blanquera , Principal, Social Boomerang Founder, Awesome Women in Business Founder, TechLife

7. Don’t go Bowling Alone

13. What is your signal to noise ratio?

17. Channel characteristics