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Semelhante a Ucsf llp digital health - value propositions v2
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Ucsf llp digital health - value propositions v2
- 1. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
- 2. HC Costs are a BFD “Healthcare costs will be the preeminent social and political issue of the next decade”
- 3. What is Digital Health? Software Healthcare +/- Consumers Venture Profile: Fast to fail, low capital intensity, highly scalable, +/- regulatory burden
- 4. Why now? Technology Adoption Data Evolving Business Models ACOs Capitation Consumer Reach
- 5. Business Model Canvas Product/Market Fit, Customer Growth, Revenue and Costs, Partnerships and Operations
- 8. Key Customers Consumers Employers Insurers + Government Providers Producers
- 9. Learning Loops Consumers Employers Providers MVP? MVP? MVP? Insurers + Government Producers MVP? MVP? Hypothesis, Experiment, Data, Insight
- 10. Consumers Convenience Lower Costs Better Quality (perceived) Other Factors: Privacy, social, comfort, delight, decision support, outcomes...
- 11. Employers Lower Costs Productivity Work output Engagement Absenteeism Other Factors: Lower administrative burden, hiring advantages, culture, ... Employee Satisfaction
- 12. Providers What is their business model? Fee-for-Service At-Risk ! ! Reimbursement Productivity ... Retention Cost Reduction (Outcomes,Technology) In-Network Productivity
- 13. Insurers + Government Core Business ! Productivity Provider Offerings Acquisition/Retention Risk Analytics Compliance ! As Fiscal Intermediaries: Consumers (Self-Insured) Employers
- 14. Producers Pharma, Medical Devices, Cloud-based EMRs Increase Sales of Existing Business Enter New Lines of Business Cost & Risk Reduction Core functions -> Enterprise SaaS opportunities
- 15. Key Customers Consumers Employers Insurers + Government Providers Producers
- 16. This Week’s BIG IDEA Strength of Value Proposition is proportional to Pricing! ROI > Outcomes > Access > Convenience
- 17. Looking Ahead Product & MVPs: 10-20 interviews with key customers/users ! Efficiently Sample Customers: Start with breadth, transition to depth ! In 2 weeks, you should have Product/Market Fit down cold! This Week Next Week