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Educating Entrepreneurs
  Who? What? Why?

           Steve Blank
Stanford Technology Ventures Program
News From Silicon Valley

                               Angels &
             TechStars        Incubators   Y-Combinator
                               ($0-10M)




    Maples Investments       Seed Funds         SoftTech (Clavier)
                              ($10-50M)
SV Angel (Conway)                                    Felicis (Senkut)

First Round Capital        Small VC Funds          Union Square Ventures
                            ($50-250M)




 Sequoia                                                  Benchmark
                         Traditional VC Funds
                               (>$250M)




                                                              Source: Dave McClure 500hats.com
News From Silicon Valley

             Angels &
            Incubators
             ($0-10M)

                              Innovation is
           Seed Funds         happening here
            ($10-50M)




         Small VC Funds
          ($50-250M)




       Traditional VC Funds
             (>$250M)




                              Source: Dave McClure 500hats.com
News From Silicon Valley
•  Internet startups - $500K is the new $5M
  –  Driven by the top of the pyramid

•  Seed Funds providing entrepreneurial education
  –  Ycombinator, TechStars, SeedCamp, LaunchBox, etc

•  Customer Development/Lean Startup adoption
  –  Methodology to test hypothesis and business model
Some Definitions
Small	
  Business	
  Startups	
  


Startup	
                          Small	
  Business	
  
Small	
  Business	
  Startups	
  


Startup	
                               Small	
  Business	
  




               - Business Model found
               - Profitable business
               -  Existing team
               < $10M in revenue
Small	
  Business	
  Startups	
  


     Startup	
                               Small	
  Business	
  




                    - Business Model found
                    - Profitable business
                    -  Existing team
                    < $10M in revenue


•  5.7 million small businesses in the U.S. <500 employees
•  They employ 99.5% of our workforce
Scalable	
  Startup	
  


Scalable	
                                 Large	
  
Startup	
                                Company	
  
                                         >$100M/year	
  
Scalable	
  Startup	
  


Scalable	
                                             Large	
  
Startup	
                                            Company	
  
                                                     >$100M/year	
  



               -  Total Available Market > $500m
               -  Company can grow to $100m/year
               -  Known business model
               -  Focused on execution and process
Scalable	
  Startup	
  


      Scalable	
                                             Large	
  
      Startup	
                                            Company	
  
                                                           >$100M/year	
  



                     -  Total Available Market > $500m
                     -  Company can grow to $100m/year
                     -  Known business model
                     -  Focused on execution and process



•  In contrast a scalable startup is designed to grow big
•  It typically needs risk capital
•  These are what Silicon Valley means when they say “Startup”
Very	
  Different	
  Startup	
  Curriculums	
  
                                          	
  
    Startup	
                                           Small	
  Business	
  

                      - Business Model found
                      - Profitable business
                      -  Existing team
                      < $10M




   Scalable	
                                                Large	
  
   Startup	
                                               Company	
  
                                                          >$100M/year	
  


                  -  Total Available Market > $500m
                  -  Company can grow to $100m/year
                  -  Known business model
                  -  Focused on execution and process
Silicon	
  Valley	
  Startup	
  Curriculum	
  


X X X
  Startup	
                                            Small	
  Business	
  

                     - Business Model found
                     - Profitable business
                     -  Existing team
                     < $10M




  Scalable	
                                                Large	
  
  Startup	
                                               Company	
  
                                                         >$100M/year	
  


                 -  Total Available Market > $500m
                 -  Company can grow to $100m/year
                 -  Known business model
                 -  Focused on execution and process
The	
  Transi0on	
  


Scalable	
                                   Large	
  
                         Transi9on	
  
Startup	
                                  Company	
  



                   -  Founders depart
                   -  Professional Mgmt
                   -  Process
                   -  Beginning of scale
Startups	
  Search,	
  Companies	
  Execute	
  

The Search for the Business Model                  The Execution of the Business Model


        Scalable	
                                                  Large	
  
                                   Transi<on	
  
        Startup	
                                                 Company	
  




               -  Business Model found         - Cash-flow breakeven
               -  Product/Market fit           - Profitable
               - Repeatable sales model        - Rapid scale
               - Managers hired                - New Senior Mgmt
                                               ~ 150 people
E-School instead of B-School
What’s	
  A	
  Startup?	
  

Scalable	
                                     Large	
  
                           Transi<on	
  
Startup	
                                    Company	
  




       -  Business Model found
       -  Product/Market fit
       - Repeatable sales model
       - Managers hired




A Startup is the organization used to search for
         a scalable business model
Teach the Business Model Not the Plan




         •  No Business Plan survives first contact with
           customers

         •  A Business Model diagrams how a company
           creates, delivers and captures value

         •  Or in English: How a company makes money
Emphasis On Hypotheses Testing
How Do Startups Search For A
         Business Model?




•  The Search is called Customer Development
•  The Implementation is called Agile Development
Startups	
  Don’t	
  Last	
  Forever	
  


Scalable	
                                                Large	
  
                           Transi<on	
  
Startup	
                                               Company	
  




       -  Business Model found         - Cash-flow breakeven
       -  Product/Market fit           - Profitable
       - Repeatable sales model        - Rapid scale
       - Managers hired                - New Senior Mgmt
                                       ~ 150 people


        You fail if you remain a startup!
Durant	
  Versus	
  Sloan	
  


Scalable	
                                   Large	
  
                         Transi<on	
  
Startup	
                                  Company	
  
Entrepreneurship	
  School
                                       	
  

Entrepreneurship School


       Scalable	
                             Large	
  
                            Transi<on	
  
       Startup	
                            Company	
  




-  Hypothesis testing
-  Business Model testing
-  Customer Development
-  Agile Development
-  Metrics
-  Venture Finance
-  Hands-on
Business	
  School	
  Versus	
  
                  Entrepreneurship	
  School       	
  

Entrepreneurship School                           Business School


       Scalable	
                                       Large	
  
                                Transi<on	
  
       Startup	
                                      Company	
  




-  Hypothesis testing                           -  Execution
-  Business Model testing                       -  Accounting
-  Customer Development                         -  Products
-  Agile Development                            -  Engineering
-  Metrics                                      -  Management
-  Venture Finance                              -  Administrative
-  Hands-on
Business	
  School	
  Versus	
  
                 Entrepreneurship	
  School       	
  

Entrepreneurship School                                  Business School


      Scalable	
                                               Large	
  
                               Transi<on	
  
      Startup	
                                              Company	
  




 Courses
                                                Courses
-  Entrepreneurial Management
                                               -  Managerial Finance/Accounting
-  Creativity and Innovation
                                               -  Managing Groups and Teams
-  Technology Entrepreneurship
                                               -  Financial Accounting
-  Patent Law for Entrepreneurs
                                               -  Operations
-  Global Entrepreneurial Marketing
                                               -  Modeling for Optimization
-  Entrepreneurial Finance
                                               -  Global Value Chain Strategies

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Educating Entrepreneurs

  • 1. Educating Entrepreneurs Who? What? Why? Steve Blank Stanford Technology Ventures Program
  • 2. News From Silicon Valley Angels & TechStars Incubators Y-Combinator ($0-10M) Maples Investments Seed Funds SoftTech (Clavier) ($10-50M) SV Angel (Conway) Felicis (Senkut) First Round Capital Small VC Funds Union Square Ventures ($50-250M) Sequoia Benchmark Traditional VC Funds (>$250M) Source: Dave McClure 500hats.com
  • 3. News From Silicon Valley Angels & Incubators ($0-10M) Innovation is Seed Funds happening here ($10-50M) Small VC Funds ($50-250M) Traditional VC Funds (>$250M) Source: Dave McClure 500hats.com
  • 4. News From Silicon Valley •  Internet startups - $500K is the new $5M –  Driven by the top of the pyramid •  Seed Funds providing entrepreneurial education –  Ycombinator, TechStars, SeedCamp, LaunchBox, etc •  Customer Development/Lean Startup adoption –  Methodology to test hypothesis and business model
  • 6. Small  Business  Startups   Startup   Small  Business  
  • 7. Small  Business  Startups   Startup   Small  Business   - Business Model found - Profitable business -  Existing team < $10M in revenue
  • 8. Small  Business  Startups   Startup   Small  Business   - Business Model found - Profitable business -  Existing team < $10M in revenue •  5.7 million small businesses in the U.S. <500 employees •  They employ 99.5% of our workforce
  • 9. Scalable  Startup   Scalable   Large   Startup   Company   >$100M/year  
  • 10. Scalable  Startup   Scalable   Large   Startup   Company   >$100M/year   -  Total Available Market > $500m -  Company can grow to $100m/year -  Known business model -  Focused on execution and process
  • 11. Scalable  Startup   Scalable   Large   Startup   Company   >$100M/year   -  Total Available Market > $500m -  Company can grow to $100m/year -  Known business model -  Focused on execution and process •  In contrast a scalable startup is designed to grow big •  It typically needs risk capital •  These are what Silicon Valley means when they say “Startup”
  • 12. Very  Different  Startup  Curriculums     Startup   Small  Business   - Business Model found - Profitable business -  Existing team < $10M Scalable   Large   Startup   Company   >$100M/year   -  Total Available Market > $500m -  Company can grow to $100m/year -  Known business model -  Focused on execution and process
  • 13. Silicon  Valley  Startup  Curriculum   X X X Startup   Small  Business   - Business Model found - Profitable business -  Existing team < $10M Scalable   Large   Startup   Company   >$100M/year   -  Total Available Market > $500m -  Company can grow to $100m/year -  Known business model -  Focused on execution and process
  • 14. The  Transi0on   Scalable   Large   Transi9on   Startup   Company   -  Founders depart -  Professional Mgmt -  Process -  Beginning of scale
  • 15. Startups  Search,  Companies  Execute   The Search for the Business Model The Execution of the Business Model Scalable   Large   Transi<on   Startup   Company   -  Business Model found - Cash-flow breakeven -  Product/Market fit - Profitable - Repeatable sales model - Rapid scale - Managers hired - New Senior Mgmt ~ 150 people
  • 17. What’s  A  Startup?   Scalable   Large   Transi<on   Startup   Company   -  Business Model found -  Product/Market fit - Repeatable sales model - Managers hired A Startup is the organization used to search for a scalable business model
  • 18. Teach the Business Model Not the Plan •  No Business Plan survives first contact with customers •  A Business Model diagrams how a company creates, delivers and captures value •  Or in English: How a company makes money
  • 20. How Do Startups Search For A Business Model? •  The Search is called Customer Development •  The Implementation is called Agile Development
  • 21. Startups  Don’t  Last  Forever   Scalable   Large   Transi<on   Startup   Company   -  Business Model found - Cash-flow breakeven -  Product/Market fit - Profitable - Repeatable sales model - Rapid scale - Managers hired - New Senior Mgmt ~ 150 people You fail if you remain a startup!
  • 22. Durant  Versus  Sloan   Scalable   Large   Transi<on   Startup   Company  
  • 23. Entrepreneurship  School   Entrepreneurship School Scalable   Large   Transi<on   Startup   Company   -  Hypothesis testing -  Business Model testing -  Customer Development -  Agile Development -  Metrics -  Venture Finance -  Hands-on
  • 24. Business  School  Versus   Entrepreneurship  School   Entrepreneurship School Business School Scalable   Large   Transi<on   Startup   Company   -  Hypothesis testing -  Execution -  Business Model testing -  Accounting -  Customer Development -  Products -  Agile Development -  Engineering -  Metrics -  Management -  Venture Finance -  Administrative -  Hands-on
  • 25. Business  School  Versus   Entrepreneurship  School   Entrepreneurship School Business School Scalable   Large   Transi<on   Startup   Company   Courses Courses -  Entrepreneurial Management -  Managerial Finance/Accounting -  Creativity and Innovation -  Managing Groups and Teams -  Technology Entrepreneurship -  Financial Accounting -  Patent Law for Entrepreneurs -  Operations -  Global Entrepreneurial Marketing -  Modeling for Optimization -  Entrepreneurial Finance -  Global Value Chain Strategies