4. Customer Interviews Feedback from >60 researchers cold calls, in-person interviews, and a web survey both Stanford and non-Stanford both current users and non-users Top features: easy citations, easily access PDFs, tag papers to find later, and format references for target publication >80% of respondents earn <40k in annual salary “I want it to collect & organize my PDFs” Less Attractive features: share papers with others, rate papers I’ve read