1. How to Tweet 101
sbk MARKETING
www.sbkelsick.com
403.992.4142
Twitter: @sbkelsick
making sense of the digital space
2. Your Twitter Profile
• Picture – make it recognizable
• Description – sum up your offering in 140 chars
• Twitter Background
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
3. Twitter Profile – Picture
• Make it personal – use a personal photo
• Personal photo vs. a logo
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
4. Twitter Profile – Description
• Be personal
• Articulate your offering
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
5. Twitter Profile – Background
• Use Presets
• Custom Design Your Background
Options:
• Tile your logo
• Build your own background
• Services / resources
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
6. Find and Follow People
• Finding people you want to follow
– Via Twitter
– Via Google
– Other
• Finding suggestions of people to follow
– LinkedIn
• Lists (grouping those you follow)
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
7. Tweet !
• URL Shortening (squeezing it all into 140 chars)
• Have conversations on Twitter (mentioning
someone)
• How to use Twitter Hashtags
• Retweet someone (share someone’s info in your
Twitter stream)
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
8. Using Twitter
• Find who is conversing with your (mentions)
• Searching Twitter (find the conversations you need
to be apart of)
• See who is following your tweets!
• Favoriting
• Timelines
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
9. Twitter Tools and Apps
• Hootsuite - Social Media Dashboard
• Social Oomph – additional social media tools
• Friend or Follow – additional social media tools
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
10. Tracking your Twitter success
• Klout
• Twit Rank
• Your Monthly Report
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
11. Resources For Additional
Learning
• Who to follow on Twitter
• Educational Videos
• Educations Books
• Worthwhile Events
sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick