The Noisy Internet and how to be heard
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This document provides tips for being heard on the internet and using social media effectively. It emphasizes the importance of having a digital strategy, owning your role and responsibilities online, and creating engaging content that is simple, memorable, relatable and perceived as valuable. It also stresses focusing your message for your target audience and using various online platforms like LinkedIn, websites, email and social media to share your content.
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The Noisy Internet and how to be heard
- 1. THE NOISY INTERNET How to be heard
- 5. There isn’t a ‘consumer’ brand on the planet today that can endure and succeed unless it is being integrated seamlessly with a digital and mobile strategy. ~ Howard Schultz, Chairman & CEO of Starbucks, CNBC 4/29/14
- 7. YOU
- 8. MEMEs
- 14. CONTENT SHOCK
- 15. Why are you on the Internet? Why are you involved with Social Media? How much responsibility will you own?
- 22. ~ Simon Sinek
- 30. # s a l e s t i p
- 34. 1. Anticipated 2. Authentic 3. Believable 4. Clear 5. Concise 6. Engaging 8. Memorable 9. Perceived valuable 10. Realistic 11. Relatable 12. Relevant 13. Simple 14. Sustainable 15. Transparent 16. Visual To be or not to be? That is your question! BE
- 37. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Audience You
- 39. Law of the Long Tail The Communication Target Audience Topic Generality Head Long Tail
- 41. What can you post that will create emotional dialogue? • Pride of ownership • Desired outcome
- 43. • LinkedIn • Website • Email • Twitter • HootSuite • YouTube • Blog • Google Plus • Webinars
- 45. @ G a p i n g V o i d @ J a r e t s S t u f f e d C u p c a k e s
- 46. • Viditude • Pat Ferdinandi ~ Viditude • Viditude.com • 973.619.9353 • TalkToUs@Viditude.com
- 47. THE FORCE IS WITH YOU! Do Do Not Try
- 48. Pat Ferdinandi, YouTube Marketing Specialist Mark Twain squawked it best: She was not quite what you would call refined. She was not quite what you would call unrefined. She was the kind of person that keeps a parrot. ~Following the Equator; Pudd’nhead Wilson’s New Calendar
Editor's Notes
- Started development in 1950s Opened for the general public in 1995 Social media kicked off in 2002 (linkedin 2003) Joined LinkedIn in 2005
- It’s your ticket to prospect awareness and client engagement!
- Today’s reality!
- It’s not one thing but a combination that brings in the sales. It’s the value and diversity targeted to the few.
- People need to see consistent engagement before they begin to trust you.
- Social Media is NOT a Press Release … it’s not a tactic! It’s an opportunity to embrace the customer and how they want to feel.
- “It’s hard to be heard in a world where people have never wanted to matter more as individuals.” ~ Bernadette Jiwa
- Social media was not meant to be a new form of Press Release! Don’t be Self Serving
- 100% of marketers have a digital strategy 77% of marketers saying it has no affect.
- It’s about the other “YOU”
- Social media is about engagement. What is important is to find out who is talking about you … and their level of influence.
- What’s your engagement rate?
- Why will one client care that you’re here in the first place? What are you doing that’s going to compel that person to tell two friends and then come back tomorrow?
- A story is: Believable Relatable Differenciable Sustainable A good story is told and retold and shared.
- 23mins of video watching per day Mostly by friend recommendation 5.7 million views
- Know your clients MacKay’s Swim with the Sharks and stay alive Know their emotional connection … the circumstance they need you
- You Must Touch the Heart to move the mind! It turns out that there really is no substitute for standing in your customer’s shoes. You can have the best product in the world, but if people don’t buy into the story you’ve got a uphill struggle on your hands.~ Bernadette Jiwa The Story of Telling 4/30/14 What’s more important than building awareness is what you plan to do with it once you’ve got it, because top of mind is not the same thing at all as close to heart. .~ Bernadette Jiwa The Story of Telling 5/12/14
- Just mins after the start of the 3rd qtr 30 characters Image has watermark Content in context Design structure
- clever laugh or the vulnerability of silliness Think selfie
- Avoid the curse of knowledge
- Don’t use social media to show off your knowledge. Talk only 2 steps ahead of your audience. Are of explanation.
- Social media is an opportunity. Establish accounts. Post something. Tweet something. Connect with someone. Do it every day. ~ Jeffrey Gitomer