The document discusses how businesses can take advantage of Web 2.0 technologies to grow. It provides examples of how companies in various industries like retail, entertainment, government and finance are leveraging technologies like user reviews, recommendations, community contributions and data mashups to enhance customer experience, gain insights and increase transparency. It also discusses how IBM is using social networking and collaboration tools internally to improve research, productivity and innovation.

1. Taking advantage of Web 2.0 to grow your business Sandeep Bakhshi ASEAN Business Unit Executive, Lotus Software Singapore Digital Media Festival – October 2008

4. Disruptive Innovation: The Internet, the Web, e-business

6. Web 2.0, 3DI & more….. Web 2.0 Virtual Worlds SOA Mashups Mobile Devices Social Software Blogs Folksonomy Web Analytics Software as a Service Wikis Mobile 2.0 3D Internet Telepresence The next major wave of disruptive change… Wisdom of crowds Micro-blogging Semantic Web Micro-payments

7. IBM PartnerJam Web 1.0 Web 1.5 Web 2.0 Web 2.5 Web 3.0 IBM PartnerWorld Email Static web pages Evolution of the Web Moving towards more Web 2.0 Towards Web 2.5 Web 2.0 : coined by O'Reilly Media in 2003, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users. It refers to changes in the ways software developers and end-users use the web as a platform . -Wikipedia Web 3.0 is a term that has been coined with different meanings to describe the evolution of Web usage and interaction among several separate paths. These include transforming the Web into a database , a move towards making content accessible by multiple non-browser applications , the leveraging of artificial intelligence technologies , the Semantic web, or the Geospatial Web. - Wikipedia Lotus Notes Team rooms COBRA IBM Blogs developerWorks Spaces Developer’s Conference Blogs

13. Enterprise 2.0 (IBM Global Innovation Outlook 2.0) http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.html Current State Future State Most value created by regular, long-term employees More fluid workforce, with much more of our value created with clients, partners, vendors, and alumni Workers identify with firm Workers identify with peers Work centers around the organization Work centers around the endeavor Career is tied to organization Career is tied to reputation and credited achievements Firm defined by who is in it and the value it creates Firm is defined by why it exists and the clients it serves Brand is managed and controlled by the organization Brand based on the experience created and the activities of those who affiliate with the firm The firm’s structure is defined and roles and skills are specified The firm’s structure and workforce roles constantly emerge and recombine The firm is defined by knowledge assets The firm is defined by the knowledge of the workforce

18. Capture the wisdom of the retiring crowd, while attracting and retaining a younger workforce 19% of the entire American workforce holding executive, administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 In the year 2000, there were more people receiving pensions in Italy (22 million) than people working (21 million) Within the next seven years, over 33 million individuals in Japan (26% of the population) are expected to be over 65 years old. By 2016, the number of individuals aged 60-64 in Australia is expected to almost double How do we Capture the Knowledge and Pass on the Skills of those workers before they leave? Fast to learn Eager to gain knowledge Highly IT literate Used to Social Networking Source of knowledge Highly skilled Valued mentors Motivated to Communicate Stressed Overworked Time constrained Need Help! & Help the Age Workforce Transfer Knowledge

19. Each Generation in the Workplace comes with its own Experiences and Expectations Source: Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work . Wheaton, IL. Harper Business, 2003. Classroom The hard way Top down Hierarchical Unwise Team informed Get out of the way Unsure Once per year Sets me back Seeks approval Command & control No news is good news Uncomfortable Too much and I’ll leave Hub & spoke Horizontal Coach Weekly/daily Unable to work without it Necessary Part of my daily routine Unfathomable if not provided On demand Partner Team decided Collaborative Collaborative Collaborative & networked Continuous & expected Facilitated Guarded Team included Independent Independent Required to keep me Traditionalist Boomer Gen X Gen Y Training Learning style Communication style Problem-solving Decision-making Leadership style Feedback Technology use Job changing

21. Retail: more trustworthy transactions eBay reputation-based selling Seller reputation is founded on buyer reputations

22. Retail: more trustworthy transactions Reviews and ratings Consumer Reviews Trust: Reviewer history Offering preview includes ratings

23. Entertainment: more effective personalization Recommendations – based on your ratings Movies are recommended based on what you’ve enjoyed in the past

24. Government: leverage the wisdom of crowds Community patent review The public can see patent applications before they are finalized, giving a chance to comment on claims or submit prior art

25. Finance: leverage the wisdom of crowds Tax guide emerging from the “wisdom of crowds” This tax guide is a wiki, written by volunteer experts

27. Real Estate: greater transparency through data mashups This example is a “mashup” of data from local deed registrars and real estate listings

28. Government: expose data for greater impact Mapping avian flu data Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog

31. Entertainment: communication through popular media Public contribution of photos and videos Most news channels (and a few others) are seeking contributions from the general public, in the style of YouTube

32. Advertising: communication through popular media Dorito’s social marketing experiment Superbowl commercials were produced by amateurs at very low cost

35. Embrace your customers Example: Intuit – Consumer product, professional & early adopter community users helping each other

38. Discovery of Expertise and Knowledge Discovery

40. Start your search with a person, from Lotus Notes…

41. … or from Outlook…

42. … or Lotus Sametime…

43. … or Microsoft Office…

44. … or Lotus Quickr…

45. … or Microsoft SharePoint… Instructions for this custom integration can be found at: http://www.ibm.com/developerworks/lotus/library/connections-microsoft/

46. … or WebSphere Portal…

47. … or RIM BlackBerry…

48. … or a Profiles search for an expert

49. Then “absorb” that person’s Profile...

50. … and “pivot” to their Blog, Communities, Bookmarks, Activities…

52. People are key to my business. How can Connections help me find expertise and build a social network ?

53. Profiles: Build and Stay In Touch With Your Network Expanded customized profile data fields and views for your organization Aggregate social data in one place for others to easily discover your work Identify, develop and maintain a professional network with colleagues Tag your colleagues and easily find them, search on them, and keep in touch with them

54. How do you chat over lunch when your colleagues are spread around the world? How can you share information , get to know each other and find out how they can help you to do your job ?

55. Blogs: A Better Way to Share Your Knowledge Additional information such as number of comments and entries related to blogs Easily identify blog entries with the most recommendations and visits Advanced sorting options to allow you to better manage information Tags to assisting in finding relevant information

56. Information is all over the place. How can Lotus Connections help me be more effective at finding information that is valuable and relevant ?

57. Dogear: Share and Discover Information Flag a broken URL to alert the owner that a web site may be off-line Notify your colleagues of interesting web sites Filter the information relevant to your interests Stay updated and get notified when new information is available

58. People are key to growth. How can Connections help me reach out to customers, partners, and my employees to drive innovation into my business?

59. Communities: Find Those With a Common Interest Aggregates information from across Lotus Connections and external resources Access to external community collaboration tools like wikis, teamrooms, chat Discuss with subject matter experts, ask questions and share your knowledge Allows you to address the community in external applications, like email

60. Business is constantly changing. How can Connections help me work more effectively and share best practices ?

61. Activities: The Important Thing You Need To Do… Plan resources to guide work, respond and take action Improves your ability to track critical information and people Leverage best practices through activity templates Organize your activities in personalized views

62. … Get Them Done the Way You Like to Work Group activity entries together in customizable sections Group relevant information together under main entries Easily access related information in Lotus Quickr library and support publishing files to a Lotus Quickr library Support custom activity properties

63. Social data is ever expanding. How can Connections help me keep track of it all ?

64. The Home Page: Bring It All Together Aggregates relevant social data throughout Connections Improves your ability to track and discover critical information and people Eases management of your incoming requests and tasks Provides faster access to your rapidly expanding network Composed of widgets that can be used in other web applications, including custom pages or mashups Cross-Connections Search

65. I won’t change the way I work. How can I use Connections without leaving the tools I use most?

72. Summary: The Value of Social Software for Business Questions? Thank You [email_address] Facebook: sandeep.bakhshi Twitter: sbakhshi Web 2.0 is Us(ing)/Us Complete Tasks Faster Execute with Confidence Grow through Innovation Empower People