SlideShare uma empresa Scribd logo
1 de 19
Er.Sartaj Singh Bajwa
Concept - OMC ,[object Object],[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Methods Of OMC ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Online Advertising ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Pricing Models For Online Advertisements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Forms Of Online Advertising ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Banner Ads ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Types Of Banner Ads ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Rich Media Ads Er.Sartaj Singh Bajwa
Interstitial Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Superstitial Ads ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Modes Of Banner Ads ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Paid Search Engines Inclusion & Placement ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Sponsorships ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Affiliate Relationships ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Direct E-mail Marketing ,[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Online Catalogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Public Relations ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa
Mixing online & Offline Communication ,[object Object],[object Object],[object Object],Er.Sartaj Singh Bajwa

Mais conteúdo relacionado

Mais procurados

Advertising appeals
Advertising appealsAdvertising appeals
Advertising appealsNijaz N
 
ECRM and ROLES of CRM
ECRM and ROLES of CRMECRM and ROLES of CRM
ECRM and ROLES of CRMRani More
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behaviorcheqala5626
 
What is the role of marketing communication?
What is the role of marketing communication?What is the role of marketing communication?
What is the role of marketing communication?Sameer Mathur
 
LEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZINGLEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZINGJojin Jose
 
Internet, advertising & Integrated Marketing Communication
Internet, advertising & Integrated Marketing CommunicationInternet, advertising & Integrated Marketing Communication
Internet, advertising & Integrated Marketing CommunicationRushabh Sheth
 
Recent Trends in Marketing
Recent Trends in Marketing Recent Trends in Marketing
Recent Trends in Marketing mayankgpt10
 
Services marketing communications
Services marketing communicationsServices marketing communications
Services marketing communicationsDr. Sneha Sharma
 
Marketing Of Educational Services
Marketing Of Educational ServicesMarketing Of Educational Services
Marketing Of Educational Servicespriyanka2803
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationAlishag
 
Presentation on Marketing communication process
Presentation on Marketing communication processPresentation on Marketing communication process
Presentation on Marketing communication processAjay Veer
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspectsavtarsingh
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021Kushal Shah
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersMegha Anilkumar
 

Mais procurados (20)

Advertising appeals
Advertising appealsAdvertising appeals
Advertising appeals
 
ECRM and ROLES of CRM
ECRM and ROLES of CRMECRM and ROLES of CRM
ECRM and ROLES of CRM
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
 
What is the role of marketing communication?
What is the role of marketing communication?What is the role of marketing communication?
What is the role of marketing communication?
 
LEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZINGLEGAL AND ETHICAL ASPECTS OF ADVERTIZING
LEGAL AND ETHICAL ASPECTS OF ADVERTIZING
 
Internet, advertising & Integrated Marketing Communication
Internet, advertising & Integrated Marketing CommunicationInternet, advertising & Integrated Marketing Communication
Internet, advertising & Integrated Marketing Communication
 
E CRM
E CRME CRM
E CRM
 
E-environment
E-environmentE-environment
E-environment
 
Recent Trends in Marketing
Recent Trends in Marketing Recent Trends in Marketing
Recent Trends in Marketing
 
Services marketing communications
Services marketing communicationsServices marketing communications
Services marketing communications
 
Dagmar
DagmarDagmar
Dagmar
 
Marketing Of Educational Services
Marketing Of Educational ServicesMarketing Of Educational Services
Marketing Of Educational Services
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Presentation on Marketing communication process
Presentation on Marketing communication processPresentation on Marketing communication process
Presentation on Marketing communication process
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
 
Digital marketing ppt 2021
Digital marketing ppt 2021Digital marketing ppt 2021
Digital marketing ppt 2021
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel Members
 
Internet Marketing Presentation
Internet Marketing PresentationInternet Marketing Presentation
Internet Marketing Presentation
 
Types of crm
Types of crmTypes of crm
Types of crm
 

Destaque

E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communicationyesim p. soylu
 
360-degree Marketing vs. Integrated Marketing Communications.
360-degree Marketing vs. Integrated Marketing Communications.360-degree Marketing vs. Integrated Marketing Communications.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communicationsingh.the.hacker
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
Chap 1,growth of imc
Chap 1,growth of imcChap 1,growth of imc
Chap 1,growth of imcRajesh Kumar
 
Marketing Concepts - 360 degree of marketing strategy
Marketing Concepts - 360 degree of marketing strategy Marketing Concepts - 360 degree of marketing strategy
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
 
Chapter 12 e-marketing communication tools
Chapter 12   e-marketing communication toolsChapter 12   e-marketing communication tools
Chapter 12 e-marketing communication toolsDr. Ankit Kesharwani
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public RelationsHousefull1234567890
 
The 360 Degree Mrketing Communications Strategy
The 360 Degree Mrketing Communications StrategyThe 360 Degree Mrketing Communications Strategy
The 360 Degree Mrketing Communications Strategyffortin
 
Effect of sales promotion on brand equity
Effect of sales promotion on brand equity Effect of sales promotion on brand equity
Effect of sales promotion on brand equity Nijaz N
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations processScott Lindenberg
 
Chapter 2 on Entrepreneurship
Chapter 2 on EntrepreneurshipChapter 2 on Entrepreneurship
Chapter 2 on EntrepreneurshipJaisiimman Sam
 

Destaque (20)

E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communication
 
360-degree Marketing
360-degree Marketing360-degree Marketing
360-degree Marketing
 
360-degree Marketing vs. Integrated Marketing Communications.
360-degree Marketing vs. Integrated Marketing Communications.360-degree Marketing vs. Integrated Marketing Communications.
360-degree Marketing vs. Integrated Marketing Communications.
 
The Role of Integrated Marketing Communications
The Role of Integrated Marketing CommunicationsThe Role of Integrated Marketing Communications
The Role of Integrated Marketing Communications
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing Process
 
Chap 1,growth of imc
Chap 1,growth of imcChap 1,growth of imc
Chap 1,growth of imc
 
Marketing Concepts - 360 degree of marketing strategy
Marketing Concepts - 360 degree of marketing strategy Marketing Concepts - 360 degree of marketing strategy
Marketing Concepts - 360 degree of marketing strategy
 
Chapter 12 e-marketing communication tools
Chapter 12   e-marketing communication toolsChapter 12   e-marketing communication tools
Chapter 12 e-marketing communication tools
 
9 sales promotion
9 sales promotion9 sales promotion
9 sales promotion
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
 
The 360 Degree Mrketing Communications Strategy
The 360 Degree Mrketing Communications StrategyThe 360 Degree Mrketing Communications Strategy
The 360 Degree Mrketing Communications Strategy
 
Effect of sales promotion on brand equity
Effect of sales promotion on brand equity Effect of sales promotion on brand equity
Effect of sales promotion on brand equity
 
4-step public relations process
4-step public relations process4-step public relations process
4-step public relations process
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct Marketing
 
Sales Promotion
Sales Promotion Sales Promotion
Sales Promotion
 
Chapter 2 on Entrepreneurship
Chapter 2 on EntrepreneurshipChapter 2 on Entrepreneurship
Chapter 2 on Entrepreneurship
 
Public Relations
Public RelationsPublic Relations
Public Relations
 

Semelhante a Online marketing communications

Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communicationsSartaj
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communicationsSartaj
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communicationsSartaj
 
Ongoing customer communication in e marketing
Ongoing customer communication in e marketingOngoing customer communication in e marketing
Ongoing customer communication in e marketinggaurav jain
 
Ec2009 ch05 online advertising
Ec2009 ch05 online advertisingEc2009 ch05 online advertising
Ec2009 ch05 online advertisingNuth Otanasap
 
Snap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminologySnap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminologySnap Ireland
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketingTrupti Chaure
 
Make Your Business Work: Digital Marketing & Social Media Marketing
Make Your Business Work: Digital Marketing & Social Media Marketing Make Your Business Work: Digital Marketing & Social Media Marketing
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
 
The Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd EditionThe Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd EditionSociomantic Labs
 
What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)jishavijayan70
 
Intoduction to internet marketing
Intoduction to internet marketingIntoduction to internet marketing
Intoduction to internet marketingManish Jain
 
PPT on Digital marketing
PPT on Digital marketingPPT on Digital marketing
PPT on Digital marketingMadhuKumari87
 
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdfThe great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdfNuSpark Marketing
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy neetant
 
Search Engine Marketing.pptx
Search Engine Marketing.pptxSearch Engine Marketing.pptx
Search Engine Marketing.pptxAliRaza899305
 

Semelhante a Online marketing communications (20)

Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communications
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communications
 
Online marketing communications
Online marketing communicationsOnline marketing communications
Online marketing communications
 
Ongoing customer communication in e marketing
Ongoing customer communication in e marketingOngoing customer communication in e marketing
Ongoing customer communication in e marketing
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
12 a online social marketing
12 a online social marketing12 a online social marketing
12 a online social marketing
 
Ec2009 ch05 online advertising
Ec2009 ch05 online advertisingEc2009 ch05 online advertising
Ec2009 ch05 online advertising
 
Snap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminologySnap - Your guide to understanding paid online advertising terminology
Snap - Your guide to understanding paid online advertising terminology
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketing
 
online marketing
online marketingonline marketing
online marketing
 
Make Your Business Work: Digital Marketing & Social Media Marketing
Make Your Business Work: Digital Marketing & Social Media Marketing Make Your Business Work: Digital Marketing & Social Media Marketing
Make Your Business Work: Digital Marketing & Social Media Marketing
 
The Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd EditionThe Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd Edition
 
What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)What do you know about search engine marketing (SEO)
What do you know about search engine marketing (SEO)
 
Intoduction to internet marketing
Intoduction to internet marketingIntoduction to internet marketing
Intoduction to internet marketing
 
Affiliate marketing
Affiliate marketingAffiliate marketing
Affiliate marketing
 
Online Marketing97
Online Marketing97Online Marketing97
Online Marketing97
 
PPT on Digital marketing
PPT on Digital marketingPPT on Digital marketing
PPT on Digital marketing
 
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdfThe great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdf
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy
 
Search Engine Marketing.pptx
Search Engine Marketing.pptxSearch Engine Marketing.pptx
Search Engine Marketing.pptx
 

Mais de Sartaj

Net marketplace
Net marketplaceNet marketplace
Net marketplaceSartaj
 
Net marketplace
Net marketplaceNet marketplace
Net marketplaceSartaj
 
Delegation of authority
Delegation of authorityDelegation of authority
Delegation of authoritySartaj
 
Controlling
ControllingControlling
ControllingSartaj
 
Acceptance sampling
Acceptance samplingAcceptance sampling
Acceptance samplingSartaj
 
Net marketplace
Net marketplaceNet marketplace
Net marketplaceSartaj
 
Quality
QualityQuality
QualitySartaj
 
Quality
QualityQuality
QualitySartaj
 
Just in time
Just in timeJust in time
Just in timeSartaj
 
Services
ServicesServices
ServicesSartaj
 
Maintenance management
Maintenance managementMaintenance management
Maintenance managementSartaj
 
Production planning and control
Production planning and controlProduction planning and control
Production planning and controlSartaj
 
Material management
Material managementMaterial management
Material managementSartaj
 
Material management
Material managementMaterial management
Material managementSartaj
 
Material management
Material managementMaterial management
Material managementSartaj
 
Job recruitment
Job recruitmentJob recruitment
Job recruitmentSartaj
 
Performance appraisal
Performance appraisalPerformance appraisal
Performance appraisalSartaj
 
Selection
SelectionSelection
SelectionSartaj
 

Mais de Sartaj (20)

Net marketplace
Net marketplaceNet marketplace
Net marketplace
 
Net marketplace
Net marketplaceNet marketplace
Net marketplace
 
Delegation of authority
Delegation of authorityDelegation of authority
Delegation of authority
 
Controlling
ControllingControlling
Controlling
 
Acceptance sampling
Acceptance samplingAcceptance sampling
Acceptance sampling
 
Net marketplace
Net marketplaceNet marketplace
Net marketplace
 
Quality
QualityQuality
Quality
 
Quality
QualityQuality
Quality
 
Just in time
Just in timeJust in time
Just in time
 
Services
ServicesServices
Services
 
Tqm
TqmTqm
Tqm
 
Scm
ScmScm
Scm
 
Maintenance management
Maintenance managementMaintenance management
Maintenance management
 
Production planning and control
Production planning and controlProduction planning and control
Production planning and control
 
Material management
Material managementMaterial management
Material management
 
Material management
Material managementMaterial management
Material management
 
Material management
Material managementMaterial management
Material management
 
Job recruitment
Job recruitmentJob recruitment
Job recruitment
 
Performance appraisal
Performance appraisalPerformance appraisal
Performance appraisal
 
Selection
SelectionSelection
Selection
 

Online marketing communications