More Related Content Similar to Taking Big Data Visually (20) Taking Big Data Visually2. challenges in data volume
and velocity
what we’ll look at
how we’re wired for sight
creating visual stories
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4. %
of the data in the world today was created in
the last 2 years alone.
- IBM -
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5. This is the volume of photos
uploaded to Flikr in a single day
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8. a new
wave of
data is on
the horizon
innovations in wearables
and biometrics will drive a
surge in physiological data
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9. 190,000
people with deep analytic sills as well as
1.5 million
managers and analysts will be needed by
2018 to fill jobs in Big Data
© 2014 SapientNitro
11. an egg
This is your brain,
a pan
this is your brain,
a shift
this is your brain on drugs,
Any questions?
this famous public service campaign signaled a shift in data story telling
from numbers and statistics to emotional metaphor
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13. %
%
of our brains are involved in
of all of our
visual processing
sensory receptors
are in our eyes
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20. visualizations
are created from one of two perspectives
rational
literal
quantifiable
pragmatic
creative
metaphorical
relatable
emotional
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22. “Stories are just
data with a soul”
Dr. BreneBrown
Research Storyteller
University of Houston
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29. what ‘s your
lifestyle?
why are
you here?
how much do
you need?
how much
you deposit
how much
you withdraw
banking
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35. adaptive
visualizations adapt to real time data feeds
social mapping
fitness monitoring
spatial awareness
google maps
tictrac
british airways
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36. predictive
visualizations offer the ability to
future-cast and explore conditional scenarios
career advisor
life coach
the existential calculator
Reporter app for iPhone
financial manager
MoneyWiz personal finance
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39. In a world full of mobile savvy shoppers and
aisles bursting with hair care products,
how can one box of
hair color rule them all?
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40. data considerations
84% of guests use their smartphone while in a
store…but what are they actually doing?
Is ‘showrooming’ something to worry about?
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41. Smartphone use and
behavior tracking
Location-based, interactive
phone questionnaire
data dive
deploy device activity loggers onto the smartphones of
a community of Shoppers to obtain detailed data on
use both in-store and out of store
© 2014 SapientNitro
42. learning
environment
passive infrared sensors and
sound collectors
heat sensors collect data on
paths, dwell times, entry and
exit points, fixture interactions
sound data is collected as a
means to understand human
interactions
43. smartphone
Unobtrusive widget runs in OS background
Logs what people do on their phones 24/7
Data pushed to data warehouse for analysis
questionnaire
Helps us understand context and drivers of a
trip; ultimately match trip types of to phone
behavior and use
48. this visualization overemphasizes the impact of non-communicable diseases
This graphic lumps together pneumonia deaths at
age 1 with car accidents at age 20, and cancer deaths
at 50 with heart disease deaths at 80.
http://www.informationisbeautiful.net/visualizations/20th-century-death/
© 2014 SapientNitro
49. visualization is a collaborative sport
strategist
designer
developer
what are the primary
and supporting data
points to our story?
how do we
convey that
story visually?
how do we enable
our story?
© 2014 SapientNitro
50. ask an intriguing question
gather the right contextual
data
visualize
this!
make sure your data is clean,
accurate and complete
choose the best type of visual
engagement
visualize truthfully
collaborate from start to finish
© 2014 SapientNitro