1. Zest
Pitch Document

2. Indication of style/attitude
R&B/HipHop- Artists involved such as
Rihanna, Beyonce, Jay-Z, Kanye West ect.
I am using these artists because I know this
genre is popular within my target audience, and
I have good knowledge of this genre so it will be
easier to create.

3. Cost
• £2.00
• My magazine will be released weekly so that I
can keep the reader keen and reading the
magazines I produce.
• I decided to settle at the price of £2.00
because my target audience will mainly be
students so they will not want to splash a lot
of money out for a magazine. I think this is a
suitable price.

4. Target Audience
• 15-25 Male and Female, mainly female as
there will be more gossip in it about
celebs, and girls generally prefer gossip.
• Students so they will be middle class.

5. Interview with
Rihanna Sample Article ideas
Rihanna has been busily posting not-so-cryptic messages to
her Twitter account today, after it was revealed that Chris Kim Kardashian
Brown had spent the weekend with ex-girlfriend Karrueche
Tran. And now it seems as if Karrueche has finally had her pregnant
say on Brown's rekindled romance with RiRi...
In a recent interview with Vibe magazine, Karrueche Tran Kim Kardashian and her pal
gave a very honest interview regarding her love life - Jonathan Cheban got a nasty
especially focusing on Chris Brown and his controversial
reconciliation with the woman he famously
surprise yesterday in Miami when
an overexcited paparazzo
Ticket Info
assaulted, Rihanna. accidentally ran into the pair while
And yet, despite the fact that her and Chris Brown's trying to get a photograph of Kim First appearing on the scene as a producer for Roc-A-Fella
romance did not work out, it seems as if Karrueche will and her baby bump. records, Kanye West has charted his ascent to the top of the
always hold a special place for him in her heart. hip hop world at a break neck speed! Since releasing his solo
“At the end of the day, he will always be a friend. We’ll “They were eating at Serafina and debut ‘The College Dropout’ in 2004, Kanye has never looked
always care about each other. We won’t allow that to then heading to The Webster when back. After releasing his albums ‘My Beautiful Dark Twisted
interfere. Our business is business.” Jonathan got hit by a paparazzi. He Fantasy’ and '808s and Heartbreak', Kanye has taken his tally
“I do care about him and I do love him.” was heard saying, ‘She's pregnant. of Grammy’s to a whopping 18! Mr. West is just as impressive
The interviewer went on to ask her if she was happy with Watch the baby, Kim,'” says an live as he is with his studio recordings. The latest Kanye West
her love life at the moment, to which she immediately insider who was present when tour titled “Watch the Throne tour” is a tremendous
scoffed: "Of course not!" everything went down. “You could collaboration with his good friend Jay-Z! So become the envy
“It’s a lot going on but it could be a lot worse… I’m not tell they were both of fans everywhere by getting your Watch the Throne tour
gonna sit and dwell and become consumed in that upset, particularly Jonathan. Kim is tickets now. . Buy your Kanye West tickets at viagogo –
negativity because I could very much be that used to being followed by guaranteed, safe and secure!
person, especially when things are so public and so thrown photographs, but since the baby
in my face.” announcement she has become the
However, despite all the tension between herself, Chris most photographed person in
Brown and Rihanna, Karrueche didn't seem too keen on America.”
sitting down to discuss their problems together:
“For everybody, emotionally, that would just be way too Kim was photographed trying on a
much. I’m a very mature person so if the time ever did lot of clothes, and picking out sizes
come where we would need to sit down and talk, I’d do it. that were larger than normal.
I’m a mature person. I can work it out but that would be a
lot.” “As the birth of the baby gets closer
We guess that explains why, when she heard Rihanna was and closer, we should all expect to
in the same club as her recently , Karrueche Tran beat a see less of Kim out and about,” one
swift exit... friend reveals. “It is going to be
safer for her and the baby to just
stay home.”

6. Mood Board

7. Font Selection
ZEST – Adobe Ming Std L I think I will use
this front for most
ZEST – Crimes times six of the mastheads
ZEST – Bodoni MT Black I may use this
ZEST – Letter gothic Std font for articles

8. Colour Scheme
I am using the colour yellow as my magazine
is called ‘Zest’ which is like a lemon
Zest, which is yellow. I think I will use this for
the backgrounds of text and pictures.
I am using black because it is a bold
colour, I think I will use this for most of
the text and writing, it stands out and
the magazine needs to draw peoples
attention to it
I am using white because it is the
opposite colour to black and is simple.
I think I will use this in text on black
backgrounds and as backgrounds.

9. Mast head
Headline
Offers e.g Text
20% off
MAIN IMAGE AS
BACKGROUND
Bullet
Text about main image point of
what is
inside

10. Page numbers, info
about the pages
and what page the Photo
photo on the left is
about.
Contents
what page
info about
photo the picture
is on

11. Masthead
Text
Text
Main image is background
Text Text

12. Photography Planning
Who- I will take pictures of my friends dressed in hip-hop clothing. I will make sure
they look the part.
Where- Either in the photography studio so I have a white background, or I will find a
graffiti wall and take photos of them in front of the wall.
When- I will take the pictures mid day so the lighting Is good, and I will check the
weather forecast to make sure it wont rain, I could even take photos in the rain, this
could be a good effect.
How- I will take pictures of my models in different positions, I could take one of them
with one hand out as if they are holding a title on the contents page, this could work
well.