AMUL PRESENTATION

3. Industry - Dairy

4. Founded - 1946

5. Key people - Dr. Verghesekurien

6. Revenue - INR 67.11billion (2008-2009)

7. Employee - Marketing arm: 735 Milk producers: 2.8 million

11. 13 district cooperative milk producers Union

12. No. of Producer Members

13. 2.79 million

14. No. of Village Societies

15. 13,328

16. Total Milk handling capacity

18. Product mix and quantity

19. Price paid to village co-operative societies

20. Membership

22. SWOTANALYSIS

23. Social Aspect:- 1.Veterinary Care 2.Cattle loan and insurance 3.Fine Cattle Feed 4.Education on Animal Husbandry 5.Facilities for Artificial Insemination: Animal breeding 6.Tree Plantation 7.Amul Relief Trust

24. CONCLUSION:- GCMMF is India's largest food products marketing organization . It is a state level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing affordable quality products. GCMMF markets and manages the Amul brand. Amul is the leading milk dairy(federation) in indiaamul helped by NDDB to organize dairy industry . Amul Conduct in “Three Tier” Organization . It is divided in to State level , district level , village level hierarchy . Amul Distribution chain is the most difficult chain and complicated chain in this world The Amul Federation consume per day 4 million littre milk from villages and processed that quantity by pausturisaton technique and other preservation techniques and pay an aggregate amount of more than Rs.125 billion to the milk producers in a year.

25. THANKYOU…