A proposal for opening a retail outlet....

2. The store
Name
ATHENA (The Goddess of Weaving)
Vision
To be a global retailer in India and maintain its No.1
position in the Indian market in the department
Store category
Mission
Nothing but the Best

3. The store
Store location and Size
The store’s location would be Phoenix Mall and InOrbit mall
700-900sq ft
Product
Bridal wear, Kurtas, Salwar & Churidar Suits, Sarees, T-shirts &
Tops, Casual wear, Jeans, Lingerie, Maternity Wear
As an extra service, the store will have its own in-
house tailors specializing in different garments

4. strategy
• Designing the retail store layout according to the various types of
Clothing
• Maximum display space given to the ‘In-house brands’.
• Creating an online portal for the company showcasing all types of
wears available in the store.
• Creating a brightly lit, air-conditioned and soothing environment
for the target customer.
• Use of optimum number of Mannequins (silent sellers) throughout
the store.
• Creating a highly synchronized backward integration network
through the use of technology such as ERP in the organization.

5. Pricing strategy
• The most important points to be remembered while
designing the pricing strategies for the products and
services offered at the store are Manufacturing costs,
Service costs, Competitors costs and the Target Consumer
• The store would target the high income group as its target
market segment
• All the products and the brands available would be those
that would satisfy the need of these customers.
The Price of Products would range between 1000-10000INR

6. Promotional strategy
• Extensive use of Print-adds by the medium of leading
newspapers
• Advt. through Radio channel by having one as a radio
partner
• Offers and discounts for the 1st few select customers (100
approx.)
• Advt. through the online portal
• Extensive use of social media such as Facebook

7. Store branding strategy
• The store needs to be positioned as a traditional yet a rich brand,
hence the Greek name Athena
• Athena, the goddess of weaving, signifies a cult class
• The products sold at the store would also help in positioning the
brand as a high class brand
• For the brand to be a success, apart from the quality of products
sold, the customers need to be given excellent service
throughout the time they may spend in the store
• This would involve providing a well trained staff, provisions for
basic amenities and quick & efficient operational functions

8. Other strategies
• Developing relations with the customers to try and
create as many loyal customers as possible
• Giving ‘Loyalty cards’ and providing add on services to
the customers availing the benefits of the loyalty
cards
• Developing stronger relations with the suppliers in-
order to create smooth and efficient Channel
management

9. PROFIT & LOSS ACCOUNT
Particular Amount Particular Amount
Opening stock 0 Sales 15,00,000
Purchase 10,00,000 Closing Stock 4,00,000
Wages 1,00,000 Interest 15,000
Employee 20,000 Discount 5,000
Benefit
Expenses
Store Lighting 15,000 Commission 2,000
Store Rent 1,00,000 Income from 35,000
Investments
A)Selling and Miscellaneous 3,500
Distributon Receipts
Overheads
Advertisements 20,000 Income from 6,500
Other Source
Salesmen’s 30,000 Interest On 4,000
commission Renewal Of Bills
Bad Debt 1,50,000
Godown Rent 40,000
B)Mamagement
Expenses:
Printing And 10,000
Stationery
Postage 3,000
Telephone 15,000
Charges
Legal Charges 50,000
Audit’s Fee 25,000
Insurance 70,000
General 65,000
Expense
C)Depreciation
& Maintanence
Repairs & 10,000
Maintanence
D)Financial
Expense
Interest On 30,000
Capital
Interest On 10,000
Loans
Discounts 5,000
Allowed
Net Profit to 3,50,000
Capital A/c
16,00,000 16,00,000