International Marketing Presentation Japan 97

international marketing in Japan SUBMITED : RAJESH VYAS

GROUP MEMBER ,[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING REPRESENTATIVE

ABSTRACT ,[object Object],[object Object],[object Object]

GROVER PROFILE ,[object Object],[object Object],[object Object]

COMPANY SUPPORTER In 1995, Grover Vineyards attracted the attention of the world-renowned oenologue, Michel Rolland His expertise in wine making sees him as ‘consultant oenologue’ to over 100 companies all around Europe, South and North America and Asia . In India, Rolland is affiliated exclusively with Grover Vineyards.

Grover Vineyards’ list of wines ,[object Object],[object Object],[object Object],[object Object]

EXPORT COUNTRY ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WTO AGREEMENT Japan — Taxes on Alcoholic Beverages, WT/DS8/R, WT/DS10/R, WT/DS11/R, adopted 1 November 1996, as modified by the Appellate Body Report, WT/DS8/AB/R, WT/DS10/AB/R, WT/DS11/AB/R, DSR 1996:I, 125

[object Object],[object Object],[object Object],[object Object],[object Object]

People: Japan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Japan’s changing alcoholic beverage consumption

DEMOGRAPHIC BREAKDOWN OF JAPANESE ALCOHOLIC BEVERAGE CONSUMPTION

Geographical breakdown of Japanese alcoholic beverage consumption ,[object Object],[object Object]

RIVALRY IN JAPAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Difference between home and target market ,[object Object],[object Object],[object Object],[object Object],[object Object]

EXPORT MEDIUM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DISTRIBUTION CHANNELS ,[object Object],[object Object],[object Object],[object Object]

International Marketing Presentation Japan 97

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International Marketing Presentation Japan 97