1. IMPORTANT SKILLS FOR B2B
5 MARKETING IN A DIGITAL WORLD

2. 1 Search Engine
Optimization
This is obvious – it’s the way all of us do research
on the Internet.
Ensure that customers can find you easily.

3. You may think this doesn’t matter, but guess again.
People are discussing your business, products
and services in new digital venues. Be aware of
and participate in those conversations.
2 Social Media

4. Apps can be assembled quickly and inexpensively; and they operate at
relatively low cost.
You don’t need to know how to build something using
these technologies, but you must understand the
opportunities they create.
3 Apps

5. 4 Website
Dynamic content is what’s “hot”, but underneath the hood are many
advanced tools.
Familiarity – not proficiency – is the key to managing the
power unleashed by these tools. Without that
familiarity, you’ll suffer misunderstandings, delays and
ultimately credibility gaps.

6. 5 Demand
Generation
The age of functional silos and “throwing it over the wall” is
over.
Demand generation is a scientific endeavor that uses
process analysis and metrics to bind marketing and
sales to each other. Understanding this is mandatory.

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