case study on Kashmir Carpet Industry_Satish Tejankar
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case study on Kashmir Carpet Industry
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case study on Kashmir Carpet Industry_Satish Tejankar
- 1. KASHMIRI CARPET INDUSTRY “The Kashmiri carpet weaver is an artist who weaves poetry via his designs and gives a touch of eternal beauty to his creation.” Satish Tejankar B43 Batch 2014-2016 satish.tejankar2016@sims.edu
- 2. What’s unique? • Intricate design code (Talim) • Which only exists in our part of the world. • The beauty of a carpet will grow with the passage of time. • Different uses • Other than covering floor, it can be used as wall hanging or as bedding. • Available in varied price range • From Rs. 500 to Rs. 50000 • Kashmiri silk carpets are woven with mulberry silk 1
- 3. The challenges • Lack of financialresources • Lack of modern technology in dyeing and designing • Production of duplicateKashmiri carpets • Lack of skill up-gradation training • Lack of innovations • Presence of machine-made carpets in the market 2
- 4. The competitors • India • Iran • Pakistan(including Afghanistan’s share) • China • Nepal 3
- 5. Major factors for the industry •Tourism •Child labor - govt. issues: • Rugmark • Goodweave • Kaleen 4
- 6. Procurement Production Inspection Advertising Distribution 5 Value Chain analysis Government initiatives like Geographical Indication (GI) and Radio Frequency Identification tag (RFIT). Use of Technology in all aspects so as to facilitate customer demands
- 7. What can be done? • Conducting exhibitions • Shift of artisans from unorganized to organized sector • Skill development as a subject in the school curriculum • Initiative for creating awareness among the artisans • Create small self help groups in the form of societies consisting of artisans. 6
- 8. New Markets • Lesser developed countries in Europe like Spain • Urban class in South East Asian countries • Distribution through Mega-retailersin metro-cities across India 7
- 9. S W O T • Intricate design code (Talim) • Varied uses • Varied price range • Lack of financial resources • Lack of modern technology • Lack of innovations • Presence of machine-made carpets in the market • Production of duplicate Kashmiri carpets • Increasing disposable income in India • People getting attracted towards hand-made carpets 8
- 10. Bibliography • risingkashmir.com • fibre2fashion.com • ka-zargar.com • Wordpress.com Thank You!