This presentation was given by SHEKHAR IYER, GENERAL MANAGER EMEA & AP at SAS High Performance Analytics Event held in India on 9th July 2012. It was an executive briefing on High-Performance Analytics (Big data Analytics) with Demo.

1. WE ARE AT AN INFLECTION POINT
LEVERAGING BIG DATA THROUGH
HIGH-PERFORMANCE ANALYTICS
SHEKHAR IYER
GENERAL MANAGER
EMEA & AP
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2. TECHNOLOGY
DISRUPTING BUSINESS AS USUAL
EVOLUTION
ANOTHER CLOUD
INFLECTION
POINT!
ARE YOU
INTERNET & BIG
READY? DATA
WEB COMMERCE
MID 90’S 2010+
AND THE STREAMS OF DEVICE/SENSOR DATA HAS NOT EVEN REALLY STARTED
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3. IS WHEN LEADERS EMERGE
INFLECTION POINT
GOOD TO GREAT …NOT GOOD TO BAD
90’s 2000 till Now
Use of consumer insight and leveraging data
Taking action before being compelled to act
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4. HIGH-
PERFORMANCE NOW TO HARNESS THE BIG DATA TREND
ANALYTICS
• Infrastructure Cost to Value has dramatically changed
• Formulation of a Big Data Strategy is a must
• Customers are already deriving competitive advantage
• Speed of change is exponential now and just 6- 12 months delay could be
critical to your business
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5. TRENDS IN BIG DATA, STORAGE
TRENDS
AND THE COST CONSIDERATIONS
COST PER TERABYTE $20 COST PER GIGABYTE
Hadoop
Microsoft PDW $15
Oracle
$10
Greenplum
Teradata $5
Vertica
$-
$- $20 000 $40 000 $60 000 $80 000 $100 000
Today 2009
COST OF STORAGE, MEMORY, COMPUTING
In 2000 a GB of Disk $17 today < $0.07
In 2000 a GB of Ram $1800 today < $1
In 2009 a TB of RDBMS was $70K today < $ 20K
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6. KEY
FOR A BIG DATA STRATEGY
CONSIDERATIONS
Acquisition of Storage of the Managing the Leveraging the
the Information Information Information Information
• Volume • Information • Visualization
• Variety Strategy
• Velocity • Predictive
Analytics
• Information
Governance
• Integrating insight
into the business
• Capabilities processes
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7. PROVEN VALUE PROPOSITION
SAS
ACROSS MULTIPLE INDUSTRIES
FINANCIAL PUBLIC TELCO RETAIL SERVICES
INDUSTRY
SERVICES SECTOR
COMPANY
Risk Revenue Campaign Inventory Promotions
USE CASE
Management Leakage Optimization Management Management
VALUE • 356X faster • Better able to • 15% better • Markdown • More precise
risk audit campaign optimization – than
calculations response from 30 hours competition
• Detect issues rates to 2 hours
• Faster in/out pre-refund • Coupon
markets redemption
rate +15%
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