Thomas H. Davenport, best-selling co-author of Competing on Analytics and Analytics at Work, and President's Distinguished Professor at Babson College presented at the Premier Business Leadership Series 2010 http://www.sas.com/theserieshk
Davenport will present straightforward, practical advice from his new book Analytics at Work: Smarter Decisions, Better Results, including laying out a plan of action for deploying and succeeding with business analytics inside your company.
Learn how to:
- Use an analytics approach to run your business.
Put the right assets in place and deploy them most effectively.
- Launch an analytics initiative.
- Sustain an analytics focus over time.
- Evaluate your organisation's current analytical capabilities.
- Use analytics to make better decisions.
5. Levels of Analytical Capability
Stage 5
Analytical
Competitors
Stage 4
g
Analytical Companies
Stage 3
Analytical Aspirations
Stage 2
Localized Analytics
Stage 1
g
Analytically Impaired
5
Thomas H. Davenport – Analytics at Work
18. Multiple Interventions:
Better Pricing Decisions at Stanley
Pricing identified as one of four key decision domains
Pricing Center of Excellence established in 2003
Adopted several difference pricing methodologies
Implemented new p
p pricing optimization software
g p
Regular “Gross Margin Calls” for senior managers
Offshore capability gathers competitive pricing data
Some automated pricing systems, e.g., for promotions
Center spreads innovations across Stanley
Result: gross margin from 34% to over 40% in six years
g g y
Thomas H. Davenport – Analytics at Work