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International Search,[object Object],Bas van den Beld,[object Object],Search in Holland,[object Object]
One sheet about me,[object Object],[object Object]
Historian
Dutch
Founder  Stateofsearch.com
Social Marketing Ambassador Dutch DMA
Radioshow
International blogger
Searchengineland
Searchenginewatch,[object Object]
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beld
Search in Holland,[object Object],Holland is more than just Amsterdam,[object Object],It’s actually not ‘Holland’ but The Netherlands,[object Object],That part is called “Holland”,[object Object],That’s Belgium, not the same!!!,[object Object]
Searchengines used,[object Object],94%+,[object Object]
Search in Holland,[object Object],THE END – Thank YOU,[object Object]
Search in Holland,[object Object],WAIT… THERE IS MORE…,[object Object]
Search in Holland,[object Object],Let’s take a closer look…,[object Object]
To be successful in Holland…,[object Object],You need to understand the Dutch,[object Object]
Search in Holland,[object Object],A few facts,[object Object]
Facts,[object Object],17 million people,[object Object],On 41,526 km2 (16,033 sq mi),[object Object],Kingdom,[object Object],Democracy,[object Object],We speak our languages: 70% speaks English, 60% German,[object Object],Multicultural / Multireligion,[object Object]
And no, we didn’t win the world cup,[object Object],But at least we came close….,[object Object]
Online Facts,[object Object],88.6% are online active (15 million people!),[object Object],1.5 million twitterers,[object Object],4.2 million .nl domains,[object Object],2.8 million Facebook users,[object Object],High broadband penetration (6 million +),[object Object],85%+ has mobile phone,[object Object]
Knowing this doesn’t make you successful,[object Object],You need to UNDERSTAND them,[object Object]
What’s really ‘Dutch’ or ‘Holland’?,[object Object]
Some think this is Holland,[object Object]
Others think this is Dutch,[object Object],Yes, mine!,[object Object]
Or this…,[object Object]
Many think its this…,[object Object]
Many come for this…,[object Object]
Because they think its this,[object Object]
All of this indeed is Holland,[object Object]
Dutch have some specific characteristics,[object Object],Remember the World Cup?,[object Object]
Poldermodel,[object Object],Everybody has an opinion,[object Object]
Internationally focussed,[object Object]
But also proud of what’s Dutch,[object Object]
Dutch like to trade,[object Object]
They LOVE a good deal,[object Object],Let’s go Dutch!,[object Object]
Dutch like their privacy,[object Object]
But the neighbours…,[object Object],They have to know all!!,[object Object]
Translate to online,[object Object]
The Dutch like to state their opinion,[object Object]
They like to go international,[object Object]
But they really like what comes from home,[object Object]
The Dutch hunt for bargains on marktplaats,[object Object]
Big discussion on cookies regulations,[object Object]
But they love to look at others,[object Object]
A few online behavior facts about the Dutch,[object Object],48% on a social network,[object Object],Average of 116 friends,[object Object],29% of online Dutch blog,[object Object],Mobile is growing:,[object Object],1.2 hours a week on a social network using mobile,[object Object],2.2 hours weekly on smart phone spent e-mailing,[object Object]

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