1. Andy Barke Google Industry Head, UK Mobile Marketing Goes Mainstream

2. Five things you need to know about the mobile internet 23% 15% 36% Of all Google search queries in the UK are on Mobile devices (Internal data) Of all time spent on the internet is on mobile (PWC mobility study) UK Smartphone penetration (ComScore 2010 UK study) 20M Q1’11 Smartphone & Tablet sales overtook PC & Smartbook sales for the first time (Morgan Stanley 2010 Analysis ) Mobile internet users in the UK (ComScore UK data)

3. Seven things you need to know about mCommerce 50% £83m 90% 10% of UK shoppers use smartphones to check prices in store (Google Ipsos US Mobile Movement) Of Mobile internet users start their session with a search (Google Ipsos Mobile Movement data) of UK shoppers use smartphones to haggle in store (Experian) Value of the UK Mobile advertising market (IAB UK mobile spend study) 54% £500m 200m Of UK users who researched a product on their phones then went into a store to buy Number of Global daily playbacks on Mobile YouTube (Google Data) Value of mCommerce in the UK in 2010 (IAB,IMRA study)

5. 100m Facebook mobile users

6. Growing exponentially on mobile.

8. 333K apps on iOS

9. 30K apps on Ovi

10. 26 million users of apps in UK

12. 66% of internet traffic to come from video in 2015 (Cisco)4 4

14. Illustrates whats possible on Googles mobile platforms

15. Case Studies for branding and DR campaigns

16. Regularly updatedhttp://goo.gl/gAinA

17. Mobile Complements Desktop & Is Always On MOBILE Daily ViewDesktop Searches vs. Mobile Searches Weekly View Desktop Searches vs. Mobile Searches Source: Citi Investment Research and Analysis; iCrossing Mobile; U.S. Google Internal Data, 2010

18. Mobile Search

19. Why use Mobile Search? Mobile search queries are growing as a proportion of overall query volume. They make up 15% of UK queries, up from 7% a year ago. 1 Enables users to engage with your client’s proposition at the peak of their interest wherever they might be. 2 Generates incremental sales from users who need to make an instant purchase. 3 4 Easy to activate, very effective and completely measurable. Mobile search has a multichannel effect. It increases purchase on desktop, drives users in store and drives call centre sales. 5

22. Mobile Display

23. Why Advertise on Mobile Display? 1 Scale, incremental reach and personal engagement. 2 Highly targeted Impactful brand formats such as mobile video and HTML5 animation that have positive effects on brand metrics. 3 Proven effectiveness in driving app downloads, m-Commerce, store foot-fall and call centre traffic. 4 5 Trackable and measurable ad solutions.

24. Andy Barke Google Industry Head, UK Mobile Marketing Goes Mainstream